At a Glance
- Tasks: Lead product marketing strategies and ensure successful product launches that drive customer adoption.
- Company: Join a leading SaaS business known for innovation and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to influence and collaborate across teams.
- Why this job: Make a significant impact in a fast-paced environment while shaping product marketing success.
- Qualifications: Experience in product marketing within SaaS or tech, strong stakeholder management skills.
We are delighted to be supporting a leading SaaS business with the appointment of a Senior Product Marketing Manager. This is a high-impact opportunity for an experienced product marketer who thrives at the intersection of Product, Marketing and Sales. You will take ownership of the product marketing operating model, lead go-to-market activity and ensure product launches translate into meaningful customer adoption, usage and commercial impact. You will play a pivotal role in bringing structure, clarity and consistency to product marketing, while working collaboratively with senior stakeholders across the business.
Key Responsibilities
- Product Marketing Operations & GTM Ownership: Own and continuously develop the product marketing operating model, setting the standard for how launches are planned, prioritised and executed. Translate product priorities into clear, actionable go-to-market plans across Marketing, Product and Sales. Ensure every launch has defined objectives, target segments, messaging, positioning and measurable success metrics. Drive clarity around what is being launched, when and why, balancing commercial opportunity, product readiness and team capacity.
- Cross-Functional Leadership & Stakeholder Management: Act as the central point of alignment between Product, Sales, Lifecycle Marketing and Design. Proactively manage stakeholders to ensure priorities, timelines and expectations are clearly understood. Build strong cross-functional relationships and ensure teams are working towards shared commercial outcomes rather than siloed deliverables.
- Lunch Execution & Delivery: Lead the end-to-end execution of product launches, ensuring high-quality delivery across all relevant customer and internal touchpoints. Coordinate cross-functional teams to deliver launches on time and to a consistently high standard. Identify risks and dependencies early and proactively remove blockers. Ensure launches are outcome-focused, with clear measures around adoption, usage and revenue impact.
- Building Scalable Product Marketing Processes: Establish and continuously improve repeatable processes for launch planning and execution, messaging, asset development, sales enablement and post-launch measurement. Develop clear frameworks, templates and ways of working that allow the product marketing function to scale effectively. Raise the bar on quality, consistency and efficiency across product marketing outputs.
- Adoption, Feedback & Continuous Improvement: Partner with Product and Lifecycle Marketing to ensure launches translate into meaningful seller and customer adoption. Identify adoption gaps and work cross-functionally to address them. Establish effective feedback loops with Sales, Support and customer-facing teams to inform future launches and messaging. Use performance insights and feedback to continually refine and improve the go-to-market approach.
- Sales Enablement & Internal Readiness: Ensure Sales and customer-facing teams have clear, actionable and commercially relevant materials for every launch. Drive consistency in product positioning and messaging across internal teams. Partner with Sales leadership to ensure priority product initiatives are effectively communicated, understood and adopted.
- Measurement & Business Impact: Define and track meaningful success metrics for launches and go-to-market initiatives. Own reporting on launch performance, adoption and commercial impact within business reviews. Use data and insight to inform prioritisation, improve execution and drive continuous improvement. Ensure product marketing activity is clearly connected to measurable business outcomes.
About You
We are looking for an experienced Product Marketing professional with a strong track record within a SaaS, technology or similarly fast-paced product-led environment. You will be a strategic thinker who is equally comfortable getting into the detail and driving execution. You will have excellent stakeholder management skills and the confidence to influence senior colleagues across Product, Sales and Marketing.
Ideally, you will bring:
- Significant experience in Product Marketing, ideally within a SaaS or technology environment.
- Proven experience owning and delivering go-to-market strategies and product launches.
- Strong commercial understanding and the ability to connect product activity to adoption, revenue and business performance.
- Excellent project management and organisational skills, with the ability to manage multiple priorities and stakeholders.
- Experience building scalable product marketing processes, frameworks and ways of working.
- Strong communication, influencing and stakeholder management skills.
- A data-led approach, with experience defining and measuring KPIs and using insight to improve performance.
- The ability to operate strategically while remaining highly hands-on and delivery-focused.
- A collaborative, proactive approach and the confidence to challenge, influence and bring teams together around shared objectives.
Senior Product Marketing Manager in Port Talbot employer: Yolk Recruitment
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StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager in Port Talbot
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Yolk Recruitment!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Yolk Recruitment would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Yolk Recruitment through your school's career services!
We think you need these skills to ace Senior Product Marketing Manager in Port Talbot
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Senior Product Marketing Manager, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Senior Product Marketing Manager position at Yolk Recruitment. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Yolk Recruitment
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
