The Opportunity Our client is seeking a commercially minded and data-driven Performance Marketing Executive to join their growing marketing team. This is an exciting opportunity for an ambitious digital marketer who enjoys combining creative campaign development with analytical, performance-led decision-making. You will play an important role in planning, delivering and optimising multi-channel digital marketing campaigns, helping to drive customer acquisition, generate quality leads and maximise revenue. The successful candidate will have hands-on experience across paid search, paid social and digital advertising, alongside a strong understanding of analytics, conversion optimisation and wider digital marketing activity. Key Responsibilities Paid Media & Campaign Management Plan, implement and optimise digital marketing campaigns across Google Ads, Meta (Facebook and Instagram), LinkedIn, programmatic, display and remarketing channels. Manage campaign budgets effectively, ensuring activity delivers strong return on advertising spend (ROAS) and return on investment (ROI). Develop and test different audiences, creative approaches, targeting strategies and bidding techniques to improve campaign performance. Monitor campaign performance and make ongoing recommendations to improve results. Analytics & Performance Reporting Monitor and analyse campaign performance, website traffic, lead generation and customer acquisition activity. Produce regular performance reports, dashboards and actionable insights. Track key performance indicators, including revenue, marketing-attributed revenue, ROAS, cost per acquisition (CPA), cost per lead (CPL), conversion rates and website engagement. Translate complex data into clear recommendations to support business and marketing objectives. Present campaign results and performance insights to internal stakeholders. Conversion Rate Optimisation (CRO) Support the continuous improvement of website performance and customer journeys. Identify opportunities to improve landing pages, website functionality and conversion rates. Implement A/B testing and landing page enhancements to improve campaign effectiveness. Work collaboratively with website, development and UX teams to improve the overall user experience. SEO & Website Performance Support the implementation of SEO strategies, including technical SEO, keyword research and content optimisation. Identify opportunities to improve organic search performance and website visibility. Support website content development where appropriate. Monitor website performance and work with external agencies and development partners to resolve technical issues. Marketing Technology & Tracking Maintain accurate campaign tracking, measurement and attribution. Support the use and management of Google Analytics 4 (GA4), Google Tag Manager and Looker Studio. Assist with CRM integrations and marketing automation activity. Commercial & Strategic Support Contribute to the development and delivery of marketing plans and campaign strategies. Identify opportunities to improve customer acquisition, engagement and revenue generation. Provide recommendations based on market trends, competitor activity and campaign performance. About You A degree in Marketing, Business, Digital Marketing or a related subject. A minimum of two years' experience in performance marketing or digital marketing. Hands-on experience managing and optimising Google Ads and Meta Ads campaigns. Experience managing digital marketing budgets and delivering measurable campaign results. Strong knowledge of PPC, paid social, conversion tracking, attribution and audience targeting. Experience using Google Analytics 4 (GA4). Knowledge of SEO principles and best practices. The ability to interpret complex data and translate findings into practical recommendations. A commercially focused mindset, with an understanding of how digital marketing contributes to business growth and revenue generation. Excellent communication skills and the confidence to present findings and recommendations to stakeholders at all levels. Desirable Experience & Skills It would be advantageous to have experience in some of the following: LinkedIn Ads and Microsoft Advertising. Programmatic and display advertising. CRM platforms and marketing automation systems. Conversion Rate Optimisation (CRO) methodologies. HTML/CSS and Google Tag Manager implementation. CIM, Google Ads, Google Analytics or Meta Blueprint qualifications. Strong project management and organisational skills, with the ability to manage multiple campaigns and priorities. Salary & Benefits Free virtual GP appointments. Company pension scheme Salary up to £32,000paIf you are passionate about digital marketing, enjoy working with data and are motivated by delivering measurable results, we would love to hear from you
Digital Marketing Executive in Newport employer: Yolk Recruitment
Join a dynamic and rapidly expanding precision manufacturing company in Basildon, where your skills as a CNC Turner Setter Operator will be valued and nurtured. With a strong focus on employee growth, you will benefit from a supportive work culture that prioritises quality and innovation in the aerospace sector. Enjoy competitive pay, a streamlined interview process, and the opportunity to work with cutting-edge technology in a thriving industry.
