At a Glance
- Tasks: Lead product marketing strategies and ensure successful product launches that drive customer adoption.
- Company: Join a leading SaaS business known for innovation and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with excellent career advancement potential and a focus on teamwork.
- Why this job: Make a significant impact in a fast-paced environment while shaping product marketing success.
- Qualifications: Experience in product marketing within SaaS or tech, with strong project management skills.
The predicted salary is between 56700 - 69300 £ per year.
The Opportunity
We are delighted to be supporting a leading SaaS business with the appointment of a Senior Product Marketing Manager. This is a high-impact opportunity for an experienced product marketer who thrives at the intersection of Product, Marketing and Sales. You will take ownership of the product marketing operating model, lead go-to-market activity and ensure product launches translate into meaningful customer adoption, usage and commercial impact. You will play a pivotal role in bringing structure, clarity and consistency to product marketing, while working collaboratively with senior stakeholders across the business.
Key Responsibilities
- Product Marketing Operations & GTM Ownership
- Own and continuously develop the product marketing operating model, setting the standard for how launches are planned, prioritised and executed.
- Translate product priorities into clear, actionable go-to-market plans across Marketing, Product and Sales.
- Ensure every launch has defined objectives, target segments, messaging, positioning and measurable success metrics.
- Drive clarity around what is being launched, when and why, balancing commercial opportunity, product readiness and team capacity.
- Cross-Functional Leadership & Stakeholder Management
- Act as the central point of alignment between Product, Sales, Lifecycle Marketing and Design.
- Proactively manage stakeholders to ensure priorities, timelines and expectations are clearly understood.
- Build strong cross-functional relationships and ensure teams are working towards shared commercial outcomes rather than siloed deliverables.
- Launch Execution & Delivery
- Lead the end-to-end execution of product launches, ensuring high-quality delivery across all relevant customer and internal touchpoints.
- Coordinate cross-functional teams to deliver launches on time and to a consistently high standard.
- Identify risks and dependencies early and proactively remove blockers.
- Ensure launches are outcome-focused, with clear measures around adoption, usage and revenue impact.
- Building Scalable Product Marketing Processes
- Establish and continuously improve repeatable processes for launch planning and execution, messaging, asset development, sales enablement and post-launch measurement.
- Develop clear frameworks, templates and ways of working that allow the product marketing function to scale effectively.
- Raise the bar on quality, consistency and efficiency across product marketing outputs.
- Adoption, Feedback & Continuous Improvement
- Partner with Product and Lifecycle Marketing to ensure launches translate into meaningful seller and customer adoption.
- Identify adoption gaps and work cross-functionally to address them.
- Establish effective feedback loops with Sales, Support and customer-facing teams to inform future launches and messaging.
- Use performance insights and feedback to continually refine and improve the go-to-market approach.
- Sales Enablement & Internal Readiness
- Ensure Sales and customer-facing teams have clear, actionable and commercially relevant materials for every launch.
- Drive consistency in product positioning and messaging across internal teams.
- Partner with Sales leadership to ensure priority product initiatives are effectively communicated, understood and adopted.
- Measurement & Business Impact
- Define and track meaningful success metrics for launches and go-to-market initiatives.
- Own reporting on launch performance, adoption and commercial impact within business reviews.
- Use data and insight to inform prioritisation, improve execution and drive continuous improvement.
- Ensure product marketing activity is clearly connected to measurable business outcomes.
About You
We are looking for an experienced Product Marketing professional with a strong track record within a SaaS, technology or similarly fast-paced product-led environment. You will be a strategic thinker who is equally comfortable getting into the detail and driving execution. You will have excellent stakeholder management skills and the confidence to influence senior colleagues across Product, Sales and Marketing.
Ideally, you will bring:
- Significant experience in Product Marketing, ideally within a SaaS or technology environment.
- Proven experience owning and delivering go-to-market strategies and product launches.
- Strong commercial understanding and the ability to connect product activity to adoption, revenue and business performance.
- Excellent project management and organisational skills, with the ability to manage multiple priorities and stakeholders.
- Experience building scalable product marketing processes, frameworks and ways of working.
- Strong communication, influencing and stakeholder management skills.
- A data-led approach, with experience defining and measuring KPIs and using insight to improve performance.
- The ability to operate strategically while remaining highly hands-on and delivery-focused.
- A collaborative, proactive approach and the confidence to challenge, influence and bring teams together around shared objectives.
Senior Product Marketing Manager in Port Talbot in Neath employer: Yolk Recruitment
Join a dynamic and rapidly expanding precision manufacturing company in Basildon, where your skills as a CNC Turner Setter Operator will be valued and nurtured. With a strong focus on employee growth, you will benefit from a supportive work culture that prioritises quality and innovation in the aerospace sector. Enjoy competitive pay, a streamlined interview process, and the opportunity to work with cutting-edge technology in a thriving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager in Port Talbot in Neath
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Yolk Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Yolk Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Yolk Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Yolk Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager in Port Talbot in Neath
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Yolk Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Yolk Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Yolk Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Yolk Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Yolk Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Yolk Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
