At a Glance
- Tasks: Lead digital marketing strategy and drive growth across various channels.
- Company: Established organisation with a focus on innovation and growth.
- Benefits: Competitive salary, leadership role, and the chance to shape digital strategy.
- Other info: Autonomy to influence strategy and excellent career advancement opportunities.
- Why this job: Make a direct impact on commercial performance and lead a dynamic team.
- Qualifications: Proven experience in senior digital marketing roles with strong analytical skills.
The predicted salary is between 63000 - 77000 £ per year.
We are seeking an experienced and commercially focused Head of Digital Marketing to lead our client's digital strategy and drive measurable growth across their digital channels. This is a senior leadership opportunity for a strategic, data-driven marketer who can combine big-picture thinking with hands-on digital expertise and make a direct impact on commercial performance.
The Role
- Developing and delivering the overall digital marketing strategy in line with commercial objectives.
- Leading digital acquisition across SEO, PPC, paid social, content and other key channels.
- Driving website performance, CRO, customer journeys and digital engagement.
- Using data and analytics to measure performance, optimise campaigns and demonstrate ROI.
- Managing digital budgets, agencies and external partners.
- Identifying new digital opportunities, technologies and channels to support growth.
- Working closely with the Commercial Director and senior leadership team to align digital activity with wider business objectives.
- Leading, developing and inspiring the digital marketing team.
About You
We're looking for a senior digital marketing professional with a proven track record of delivering growth through digital marketing. You will have:
- Previous experience in a Head of Digital, Digital Marketing Director or senior digital marketing role.
- Strong knowledge across SEO, PPC, paid social, analytics and CRO.
- A commercial, data-led approach with a strong understanding of ROI.
- Experience managing agencies, budgets and digital marketing teams.
- Excellent stakeholder management and communication skills.
- A proactive and innovative approach to digital marketing.
The Opportunity
This is a fantastic opportunity to join an established organisation in a key senior position, with the autonomy to shape digital strategy, build a high-performing function and directly influence commercial growth.
Location: Manchester
Reporting to: Commercial Director
Head of Digital Marketing in Manchester employer: Yolk Recruitment
Join a dynamic and rapidly expanding precision manufacturing company in Basildon, where your skills as a CNC Turner Setter Operator will be valued and nurtured. With a strong focus on employee growth, you will benefit from a supportive work culture that prioritises quality and innovation in the aerospace sector. Enjoy competitive pay, a streamlined interview process, and the opportunity to work with cutting-edge technology in a thriving industry.
