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- Tasks: Lead digital marketing strategies and manage PPC and SEO campaigns for exciting brands.
- Company: Join a dynamic company focused on innovative digital growth and performance marketing.
- Benefits: Enjoy a competitive salary, early finishes, bonus schemes, and additional leave after service.
- Why this job: Make a real impact in a fast-paced environment with direct access to senior leadership.
- Qualifications: Proven PPC and SEO experience, analytical mindset, and interest in sports or media preferred.
- Other info: This is a standalone role with no direct reports, offering autonomy and creative collaboration.
The predicted salary is between 34000 - 51000 £ per year.
We are looking for a hands-on, strategic digital marketing specialist to lead our performance marketing efforts across a group of exciting brands. This role is ideal for someone who thrives in both the thinking and the doing - blending high-level digital strategy with the execution and analysis of PPC and SEO campaigns.
This is what you will be doing:
- Developing and delivering effective PPC and SEO strategies that drive growth across multiple brands.
- Executing and managing day-to-day search marketing campaigns, including keyword research, ad copy creation, bid management, and optimisation.
- Using data-driven insights and analytics to track performance and refine campaign activity.
- Ensuring all brands rank highly in search engines, staying on top of industry trends and algorithm changes.
- Using a variety of tools and platforms (e.g., Google Ads, GA4, Search Console, SEMrush, Ahrefs) to optimise performance.
- Reporting directly to the Board, providing clear insight into performance, opportunities, and ROI.
The skills and experience you will bring to the team:
- Proven experience in hands-on PPC and SEO - strategy, execution, and analysis.
- Strong understanding of performance metrics, keyword planning, and search engine algorithms.
- Experience working across multiple brands or a portfolio.
- Comfortable working autonomously - this is a standalone role with no direct reports. (Creative work is outsourced to an agency)
- Analytical mindset, confident using data to drive decisions and improve results.
- An interest in sports, media, or advertising would be a big plus.
The excellent benefits you will receive in return:
- You will take a key role in shaping digital growth for a portfolio of brands.
- Direct line to senior leadership with real impact and autonomy.
- An environment focused on grassroots execution, not layers of management.
- Opportunity to grow your profile and influence as the digital lead in a dynamic, evolving business.
- Competitive starting salary.
- On-site parking.
- Early finish on a Friday.
- Bonus after 2 years of continuous service.
- Additional annual leave after 5 & 7 years of continuous service.
- Sickness pay scheme.
- Referral scheme bonus.
Are you up to the challenge? If you are ready to take the lead in a fast-paced, innovative environment and make a real impact as a Head of Digital, we would love to hear from you. Apply today to take the next step in your marketing career.
If you have any further questions then please contact Kim Partridge.
Head of Digital in Cardiff employer: Yolk Recruitment
Contact Detail:
Yolk Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital in Cardiff
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and SEO. Since this role requires a hands-on approach, being up-to-date with industry changes will not only help you in interviews but also demonstrate your commitment to continuous learning.
✨Tip Number 2
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss how you used data to drive decisions and improve results, as this is crucial for the Head of Digital position.
✨Tip Number 3
Network with professionals in the digital marketing field, especially those who have experience in managing multiple brands. Engaging with others can provide insights into best practices and may even lead to referrals for the job.
✨Tip Number 4
Prepare to discuss your strategic vision for digital marketing during the interview. Think about how you would approach developing and delivering effective PPC and SEO strategies for the brands you'll be working with, as this will show your readiness for the role.
We think you need these skills to ace Head of Digital in Cardiff
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PPC and SEO, focusing on specific campaigns you've managed. Use metrics to demonstrate your success, such as increased traffic or improved rankings.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the role. Mention your analytical mindset and ability to work autonomously, as these are key aspects of the position.
Showcase Relevant Tools Experience: Mention your familiarity with tools like Google Ads, GA4, SEMrush, and Ahrefs in your application. Provide examples of how you've used these tools to optimise campaigns and drive growth.
Highlight Industry Knowledge: If you have an interest in sports, media, or advertising, make sure to include this in your application. It shows that you understand the context in which the brands operate and can contribute to their growth.
How to prepare for a job interview at Yolk Recruitment
✨Showcase Your Hands-On Experience
Be prepared to discuss specific PPC and SEO campaigns you've managed. Highlight your role in both strategy and execution, as this position requires a blend of high-level thinking and practical application.
✨Demonstrate Analytical Skills
Since the role involves using data-driven insights, come equipped with examples of how you've used analytics tools like Google Ads or SEMrush to refine campaigns. Be ready to explain how your decisions were influenced by performance metrics.
✨Stay Updated on Industry Trends
Research the latest trends in digital marketing, especially regarding search engine algorithms. Showing that you are proactive about staying informed will demonstrate your commitment to the role and the brands you'll be working with.
✨Prepare Questions for the Board
As you'll be reporting directly to the Board, think of insightful questions to ask them. This could include inquiries about their vision for digital growth or how they measure success across their brands, showcasing your strategic mindset.
