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- Tasks: Lead and develop digital marketing strategies for a forward-thinking legal firm.
- Company: Established legal firm in Cardiff with a focus on innovation.
- Benefits: Competitive salary up to £50,000, plus opportunities for professional growth.
- Why this job: Make a real impact in the legal sector through strategic digital marketing.
- Qualifications: Experience in digital marketing within the legal sector and strong analytical skills.
- Other info: Collaborative environment with a focus on compliance and business growth.
The predicted salary is between 36000 - 60000 £ per year.
Our client, a well-established and forward-thinking legal firm based in Cardiff, is seeking an experienced Digital Marketing Manager to lead and develop their digital marketing strategy. This is a key role for a strategic and hands-on marketer with proven experience within the legal sector. You will be responsible for driving online visibility, lead generation, and brand positioning across multiple digital channels, ensuring all activity aligns with regulatory and compliance requirements specific to legal services.
Key Responsibilities
- Develop and execute a comprehensive digital marketing strategy tailored to the legal sector
- Manage and optimise SEO, PPC, and paid social campaigns
- Oversee website performance, CRO, and user journey improvements
- Create and manage content strategies (blogs, landing pages, case studies, thought leadership)
- Analyse performance using tools such as Google Analytics and provide actionable insights
- Manage external agencies and suppliers where required
- Ensure all marketing activity complies with legal and regulatory standards
- Collaborate with senior stakeholders to support business growth objectives
Essential Requirements
- Proven experience in a Digital Marketing Manager (or similar) role within the legal sector
- Strong knowledge of SEO, PPC, paid media, and content marketing
- Experience managing and improving high-performing websites
- Data-driven mindset with strong analytical skills
- Excellent communication and stakeholder management skills
- Ability to manage multiple projects and deadlines
Salary
Up to £50,000 pa
Digital Marketing Manager employer: Yolk Recruitment
Contact Detail:
Yolk Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to connections in the legal sector and let them know you're on the hunt for a Digital Marketing Manager role. Attend industry events or webinars to meet potential employers and get your name out there.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing achievements, especially those relevant to the legal sector. This will give you an edge and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of SEO, PPC, and content strategies specific to legal services. Be ready to discuss how you've driven online visibility and lead generation in past roles.
✨Tip Number 4
Don't forget to apply through our website! We make it easy for you to find and apply for roles that match your skills. Plus, we’re always here to help you navigate the job search process.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in the legal sector and showcase your skills in SEO, PPC, and content marketing. We want to see how you can bring value to our client's digital strategy!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in digital marketing, especially within the legal field, and how they align with the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since this role requires a data-driven mindset, make sure to mention any tools you've used, like Google Analytics, to analyse performance. We love seeing how you've turned insights into actionable strategies that have driven results in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Yolk Recruitment
✨Know Your Digital Marketing Stuff
Make sure you brush up on your knowledge of SEO, PPC, and content marketing. Be ready to discuss specific strategies you've implemented in the legal sector and how they drove results. This shows you're not just familiar with the concepts but have real-world experience.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used tools like Google Analytics to analyse performance and derive actionable insights. Bring examples of how your data-driven decisions led to improvements in campaigns or website performance.
✨Understand Compliance and Regulations
Since this role is within a legal firm, it's crucial to demonstrate your understanding of compliance and regulatory standards in digital marketing. Be ready to discuss how you've ensured that your marketing activities align with these requirements in past roles.
✨Engage with Stakeholders
Highlight your experience in collaborating with senior stakeholders. Prepare examples of how you've managed relationships and communicated effectively to support business growth objectives. This will show that you can navigate the complexities of working in a legal environment.