At a Glance
- Tasks: Analyse product performance and support marketing strategies for a diverse product portfolio.
- Company: Join a dynamic company with a strong product range and innovative culture.
- Benefits: Competitive salary, career growth opportunities, and a collaborative work environment.
- Other info: Commutable to Cardiff; great chance to learn and grow in a fast-paced setting.
- Why this job: Be the driving force behind product success and make a real impact in marketing.
- Qualifications: Strong analytical skills and experience in marketing or product management.
The predicted salary is between 45000 - 55000 £ per year.
Our client has a strong and growing product portfolio. The challenge is not the quality of the products, but ensuring that every product in the range is understood, positioned correctly, supported with accurate information and managed effectively throughout its lifecycle with a clear commercial focus. This role owns the "what" of the marketing function. Working at the intersection of Marketing, Sales, Design and New Product Development, the Product & Portfolio Analyst ensures the product range is commercially coherent, customer-ready and communicated with precision.
Portfolio Management & Analysis
- Maintain a clear, data-driven view of the product portfolio, analysing performance by product range, category and market to support commercial and marketing planning.
- Evaluate products across their lifecycle (launch, growth, maturity and decline), identifying opportunities for lifecycle extension, repositioning or rationalisation.
- Collaborate with Sales and Finance to support the development of a rolling 3-5-year product roadmap based on commercial evidence.
- Develop business cases for new product introductions and portfolio changes, incorporating sales forecasts, pricing, margins and competitive positioning.
Pricing & Product Information
- Own and maintain the global price list, working closely with Finance, Sales and Operations to ensure pricing updates are accurate and communicated effectively.
- Ensure all product information remains current and accessible, including technical data, specifications, environmental information and configuration details.
- Manage the marketing implications of Engineering Change Requests (ECRs), assessing impacts on pricing, collateral and communications.
- Maintain the accuracy of product specification data within digital configuration tools, working alongside IT to ensure new products launch with up-to-date information.
Go-to-Market Support
- Partner with marketing colleagues to ensure all product launches are supported by clear positioning, compelling value propositions and accurate sales enablement materials.
- Translate technical and engineering information into clear, benefit-led messaging for customers and sales teams.
- Ensure marketing collateral accurately reflects the current product portfolio and category positioning.
- Act as the internal product expert, supporting sales teams with product knowledge, specifications, competitive positioning and commercial messaging.
Market & Competitor Intelligence
- Maintain an up-to-date understanding of market trends, customer needs, competitor activity and pricing.
- Conduct competitor analysis to identify opportunities and gaps within the portfolio.
- Develop knowledge of regional market requirements and advise the business on implications for product development and go-to-market strategies.
- Provide sales teams with market insight to support customer conversations.
Reporting & Insights
- Develop dashboards and reporting frameworks to monitor portfolio performance, product launches and market positioning.
- Track key performance indicators following product launches and use insights to inform future decisions.
- Produce clear reports and presentations summarising portfolio performance and market intelligence for senior stakeholders.
- Stay informed of emerging market trends and evolving customer requirements.
Salary: 45-55k. Candidates must be commutable to Cardiff.
Marketing Product Analyst in Cardiff employer: Yolk Recruitment
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StudySmarter Expert Advice🤫
We think this is how you could land Marketing Product Analyst in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Yolk Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Yolk Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Yolk Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Yolk Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Product Analyst in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Yolk Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Yolk Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Yolk Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Yolk Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Yolk Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Yolk Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
