Head of Digital Marketing: Growth & ROI Leader in Manchester

Head of Digital Marketing: Growth & ROI Leader in Manchester

Manchester Full-Time 59400 - 72600 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Lead digital marketing strategy and drive growth across various channels.
  • Company: Yolk Recruitment Ltd, a dynamic recruitment agency in Manchester.
  • Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
  • Other info: Join a collaborative team and enjoy a vibrant work culture.
  • Why this job: Shape the future of digital marketing and make a real impact on business growth.
  • Qualifications: Proven experience in digital marketing and strong leadership skills.

The predicted salary is between 59400 - 72600 £ per year.

Yolk Recruitment Ltd is seeking an experienced Head of Digital Marketing to lead our client's digital strategy and drive measurable growth across digital channels in Manchester.

This senior role combines big-picture vision with hands-on execution to impact commercial performance.

You will oversee SEO, PPC, paid social, content and CRO, champion data-driven decision making and manage budgets and agencies.

A proactive leader will partner with the Commercial Director and executive team to shape the

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Head of Digital Marketing: Growth & ROI Leader in Manchester employer: Yolk Recruitment Ltd

Valleys to Coast is an exceptional employer, offering a unique opportunity for a Buying Manager to shape the procurement function in a growing organisation dedicated to community welfare. With a strong focus on employee wellbeing, flexible working arrangements, and generous leave policies, the company fosters a supportive work culture that prioritises professional development and social value. Located in Wales, this role not only allows you to make a meaningful impact but also provides access to competitive benefits, including a subsidised gym membership and a comprehensive healthcare cash plan.

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Contact Details:

Yolk Recruitment Ltd Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Head of Digital Marketing: Growth & ROI Leader in Manchester

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Yolk Recruitment Ltd and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Yolk Recruitment Ltd are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Yolk Recruitment Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Yolk Recruitment Ltd. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Head of Digital Marketing: Growth & ROI Leader in Manchester

Digital Marketing Strategy
SEO
PPC
Paid Social
Content Marketing
Conversion Rate Optimisation (CRO)
Data-Driven Decision Making

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Yolk Recruitment Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Yolk Recruitment Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Yolk Recruitment Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Yolk Recruitment Ltd

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Yolk Recruitment Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Yolk Recruitment Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.