We are seeking an experienced and commercially focused Head of Digital Marketing to lead our client's digital strategy and drive measurable growth across their digital channels.
This is a senior leadership opportunity for a strategic, data-driven marketer who can combine big-picture thinking with hands-on digital expertise and make a direct impact on commercial performance.
The Role
You will be responsible for:
- Developing and delivering the overall digital marketing strategy in line with commercial objectives.
- Leading digital acquisition across SEO, PPC, paid social, content and other key channels.
- Driving website performance, CRO, customer journeys and digital engagement.
- Using data and analytics to measure performance, optimise campaigns and demonstrate ROI.
- Managing digital budgets, agencies and external partners.
- Identifying new digital opportunities, technologies and channels to support growth.
- Working closely with the Commercial Director and senior leadership team to align digital activity with wider business objectives.
- Leading, developing and inspiring the digital marketing team.
About You
We're looking for a senior digital marketing professional with a proven track record of delivering growth through digital marketing.
You will have:
- Previous experience in a Head of Digital, Digital Marketing Director or senior digital marketing role.
- Strong knowledge across SEO, PPC, paid social, analytics and CRO.
- A commercial, data-led approach with a strong understanding of ROI.
- Experience managing agencies, budgets and digital marketing teams.
- Excellent stakeholder management and communication skills.
- A proactive and innovative approach to digital marketing.
The Opportunity
This is a fantastic opportunity to join an established organisation in a key senior position, with the autonomy to shape digital strategy, build a high-performing function and directly influence commercial growth.
Location: Manchester
Reporting to: Commercial Director
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Head Of Digital Marketing in Manchester employer: Yolk Recruitment Ltd
Valleys to Coast is an exceptional employer, offering a unique opportunity for a Buying Manager to shape the procurement function in a growing organisation dedicated to community welfare. With a strong focus on employee wellbeing, flexible working arrangements, and generous leave policies, the company fosters a supportive work culture that prioritises professional development and social value. Located in Wales, this role not only allows you to make a meaningful impact but also provides access to competitive benefits, including a subsidised gym membership and a comprehensive healthcare cash plan.
