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- Tasks: Shape and build the UK product marketing strategy from scratch.
- Company: High-growth B2B tech company with a strong international presence.
- Benefits: Hybrid working, competitive salary, and comprehensive benefits package.
- Why this job: Take ownership of product marketing and make a real impact.
- Qualifications: 2-3 years in B2B Product Marketing with strong communication skills.
- Other info: Exciting opportunity for growth as the function scales.
The predicted salary is between 36000 - 60000 £ per year.
Yolk Recruitment are supporting a high-growth B2B technology business with a strong international presence. The company is investing heavily in building out its product marketing capability and is establishing this function as a new discipline within the organisation. This role offers a genuine opportunity to shape product marketing from the ground up, owning the UK strategy and helping define how products are positioned, launched, and enabled across the business.
This opportunity would suit a Product Marketing Manager who has experience setting up product marketing foundations, enjoys building propositions from scratch, and wants real ownership rather than inheriting a fully formed playbook.
What you’ll be doing:- Building the UK product marketing strategy from the ground up, defining positioning, messaging, and go-to-market approaches where little currently exists.
- Leading UK-specific product and buyer messaging frameworks that give GTM teams clear, usable direction.
- Working closely with Product Management to ensure messaging reflects real customer problems and market priorities.
- Creating foundational messaging briefs, playbooks, and enablement content for UK sales and marketing teams.
- Owning the execution of product and feature launches in the UK, from early planning through to adoption and performance tracking.
- Developing sales enablement materials such as proposals, collateral, case studies, and FAQs to support win rates and reduce sales cycles.
- Partnering with Product, Product Analysts, and Voice-of-Customer teams to understand the UK buying journey and identify funnel improvement opportunities.
- Acting as the product marketing lead for the UK, tailoring global initiatives to land effectively in the local market.
- Using market data, customer insight, and competitive intelligence to continually refine messaging and proposition.
- Owning the creation and distribution of clear, customer-focused product release notes for the UK market.
- 2–3 years’ experience in B2B Product Marketing, ideally including experience building product marketing capability or propositions from scratch.
- A proven track record of creating clear, compelling positioning and messaging without relying on existing frameworks.
- Strong written communication skills and a high level of attention to detail.
- Confidence working with both customer insight and data to inform decisions.
- Experience managing multiple priorities in a fast-paced environment with limited direction.
- The ability to build strong relationships across Product, Sales, and Marketing teams.
- Confidence presenting to leadership and commercial teams.
- A growth mindset, with curiosity and a practical approach to continuous improvement.
- Hybrid working with flexibility.
- The chance to shape a brand-new product marketing function.
- High visibility and influence across Product and Commercial teams.
- A competitive salary and comprehensive benefits package.
- Clear opportunities to grow with the function as it scales.
Interested? If you’re excited by the idea of building something from the ground up and taking real ownership of product marketing in the UK, please get in touch.
Product Marketing Manager in Cardiff employer: Yolk Recruitment Ltd
Contact Detail:
Yolk Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in Cardiff
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more people you know, the better your chances of landing that Product Marketing Manager role.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies that highlight your experience in building product marketing strategies from scratch. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by understanding the company’s products and market position. Be ready to discuss how you would approach building their UK product marketing strategy and what unique insights you can offer.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Product Marketing Manager in Cardiff
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in building product marketing strategies from scratch, as this is a key focus for us.
Showcase Your Communication Skills: Since strong written communication is crucial, use clear and compelling language in your application. We want to see how you can convey complex ideas simply and effectively.
Demonstrate Your Data Savvy: Mention any experience you have with using market data and customer insights to inform decisions. This will show us that you understand the importance of data in shaping product marketing strategies.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role.
How to prepare for a job interview at Yolk Recruitment Ltd
✨Know Your Product Inside Out
Before the interview, dive deep into the company's products and services. Understand their unique selling points and how they solve customer problems. This will help you articulate your vision for product marketing and demonstrate your genuine interest in shaping the strategy.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would build the UK product marketing strategy from scratch. Think about positioning, messaging, and go-to-market approaches. Bring examples from your past experience where you've successfully created marketing foundations or propositions, as this will highlight your capability to take ownership.
✨Emphasise Collaboration Skills
This role requires strong relationships across various teams. Be ready to share examples of how you've worked closely with Product Management, Sales, and Marketing teams in the past. Highlight your ability to gather insights and feedback to refine messaging and improve the buying journey.
✨Prepare for Data-Driven Discussions
Since the role involves using market data and customer insights, brush up on how you've used data to inform your decisions in previous roles. Be prepared to discuss specific metrics or case studies that showcase your analytical skills and how they led to successful outcomes.
