At a Glance
- Tasks: Lead digital marketing strategy and drive growth across various channels.
- Company: Established organisation seeking a strategic digital marketing leader.
- Benefits: Autonomy to shape strategy, influence growth, and lead a high-performing team.
- Other info: Exciting opportunity based in Manchester with excellent career prospects.
- Why this job: Make a direct impact on commercial performance in a senior leadership role.
- Qualifications: Proven experience in senior digital marketing roles with strong analytical skills.
The predicted salary is between 40500 - 49500 £ per year.
We are seeking an experienced and commercially focused
Head of Digital Marketing to lead our client's digital strategy and drive measurable growth across their digital channels.
This is a senior leadership opportunity for a strategic, data-driven marketer who can combine big-picture thinking with hands-on digital expertise and make a direct impact on commercial performance.
The Role
You will be responsible for
- Developing and delivering the overall digital marketing strategy in line with commercial objectives.
- Leading digital acquisition across
SEO, PPC, paid social, content and other key channels .
- Driving website performance, CRO, customer journeys and digital engagement.
- Using data and analytics to measure performance, optimise campaigns and demonstrate ROI.
- Managing digital budgets, agencies and external partners.
- Identifying new digital opportunities, technologies and channels to support growth.
- Working closely with the
Commercial Director and senior leadership team to align digital activity with wider business objectives.
- Leading, developing and inspiring the digital marketing team.
About You
We're looking for a senior digital marketing professional with a proven track record of delivering growth through digital marketing .
You will have
- Previous experience in a
Head of Digital, Digital Marketing Director or senior digital marketing role .
- Strong knowledge across
SEO, PPC, paid social, analytics and CRO .
- A commercial, data-led approach with a strong understanding of ROI.
- Experience managing agencies, budgets and digital marketing teams.
- Excellent stakeholder management and communication skills.
- A proactive and innovative approach to digital marketing.
The Opportunity
This is a fantastic opportunity to join an established organisation in a key senior position, with the autonomy to shape digital strategy, build a high-performing function and directly influence commercial growth .
Location
Manchester
Reporting to
Commercial Director
Head of Digital Marketing in Manchester employer: Yolk Recruitment Ltd Careers
Join a dynamic and innovative team in Lydney as a Senior IT Support Technician, where you'll be at the forefront of resolving complex IT challenges in a collaborative environment. Our company fosters a culture of continuous improvement and professional growth, offering competitive salaries and opportunities to lead impactful projects that enhance our IT infrastructure. With a commitment to employee development and a supportive work atmosphere, we ensure that your contributions are valued and rewarded.
Contact Details:
Yolk Recruitment Ltd Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Yolk Recruitment Ltd Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Yolk Recruitment Ltd Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Yolk Recruitment Ltd Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Yolk Recruitment Ltd Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital Marketing in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Yolk Recruitment Ltd Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Yolk Recruitment Ltd Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Yolk Recruitment Ltd Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Yolk Recruitment Ltd Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Yolk Recruitment Ltd Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Yolk Recruitment Ltd Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
