At a Glance
- Tasks: Drive product strategy, manage launches, and optimise portfolio performance across global markets.
- Company: Join a growing international business with a focus on innovation and commercial growth.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Work collaboratively with diverse teams and build relationships across the business.
- Why this job: Make a real impact on product strategy and international market development.
- Qualifications: Experience in product management, strong commercial awareness, and excellent communication skills.
The predicted salary is between 40500 - 49500 £ per year.
We are working exclusively with a growing international business to recruit a commercially focused Product Manager to take end-to-end ownership of a key product portfolio and drive profitable growth across global markets. This is a dynamic, hands-on opportunity for an experienced Product Manager who enjoys combining commercial strategy, market insight, product development and marketing execution.
You will be responsible for maximising portfolio performance, identifying new market opportunities and supporting international distributors with the tools, insight and training they need to succeed.
The Role
As the internal and external champion for the portfolio, you will manage the full product lifecycle, from competitor analysis, pricing and margin management through to new product launches, portfolio rationalisation and ongoing performance optimisation. Working closely with Sales, Marketing, Regulatory, Supply Chain and external partners, you will translate market and customer insight into practical commercial action.
Key responsibilities will include:
- Developing and executing product strategies to drive sales, protect margins and increase customer value.
- Identifying new product and market opportunities across international territories.
- Managing product launches from planning through to post-launch performance analysis.
- Conducting competitor benchmarking and analysing market trends and customer feedback.
- Supporting pricing, product mix and portfolio optimisation decisions.
- Managing product lifecycle activity, including product reviews and rationalisation.
- Creating engaging product content, sales collateral, training materials and launch toolkits.
- Supporting and developing international distributors through product information, training and sales enablement.
- Managing marketing activity across digital, social media, exhibitions, brochures, website content and campaigns.
- Working with creative agencies and internal stakeholders to deliver high-quality brand and product communications.
- Supporting supplier relationships and strategic commercial activity.
- Ensuring all product information, claims and communications are accurate, compliant and aligned with brand guidelines.
- Acting as a key point of contact for internal and external queries relating to the portfolio.
About You
We are looking for a commercially minded Product Manager with experience working with a technical or service-related product portfolio. You will ideally bring:
- Proven experience in Product Management within a technical, manufacturing, healthcare or related environment.
- Strong commercial awareness and a proven focus on growth.
- Experience managing products throughout their lifecycle.
- Strong account and project management skills, with the ability to manage multiple priorities.
- Experience creating engaging written content across long- and short-form formats.
- Experience managing social media channels and creating content.
- Excellent written and verbal communication skills, with the ability to translate complex technical information into clear customer value.
- Strong analytical and presentation skills, with the ability to turn data and insight into practical recommendations.
- Excellent interpersonal skills and the ability to build effective relationships across a business.
- High attention to detail and a strong focus on accuracy.
- Confidence working independently and taking ownership in a fast-paced environment.
- Proficiency in Microsoft Office.
What We're Looking For
Above all, you'll be commercially driven, proactive and curious, with the confidence to identify opportunities, challenge thinking and turn insight into action. You'll be comfortable working with technical products and communicating with a wide range of stakeholders, from internal teams and suppliers through to international distributors and customers. This is an excellent opportunity to join a growing business where you can have a genuine impact on product strategy, commercial growth and international market development.
Product Marketing Manager in London employer: Yolk Recruitment Limited
As a leading manufacturing business based in Swansea, we pride ourselves on fostering a dynamic work culture that encourages innovation and collaboration. Our commitment to employee growth is evident through our comprehensive training programmes and opportunities for career advancement, making us an excellent employer for those seeking meaningful and rewarding roles in the engineering sector.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Yolk Recruitment Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Yolk Recruitment Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Yolk Recruitment Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Yolk Recruitment Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Yolk Recruitment Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Yolk Recruitment Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Yolk Recruitment Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Yolk Recruitment Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Yolk Recruitment Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Yolk Recruitment Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
