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- Tasks: Shape product marketing strategy and own UK market positioning from scratch.
- Company: High-growth B2B tech company with a strong international presence.
- Benefits: Hybrid working, competitive salary, and comprehensive benefits package.
- Why this job: Take real ownership and influence in building a new product marketing function.
- Qualifications: 2-3 years in B2B Product Marketing with strong communication skills.
- Other info: Exciting growth stage with clear opportunities for career advancement.
The predicted salary is between 54000 - 72000 £ per year.
Yolk Recruitment are supporting a high-growth B2B technology business with a strong international presence. The company is investing heavily in building out its product marketing capability and is establishing this function as a new discipline within the organisation. This role offers a genuine opportunity to shape product marketing from the ground up, owning the UK strategy and helping define how products are positioned, launched, and enabled across the business.
This opportunity would suit a Product Marketing Manager who has experience setting up product marketing foundations, enjoys building propositions from scratch, and wants real ownership rather than inheriting a fully formed playbook.
This is what you’ll be doing:
- Reporting into the Director of Product Marketing, you’ll take responsibility for setting up and executing product marketing for the UK market, while working closely with global peers.
- You’ll act as the local expert on products, buyers, and market needs, with the freedom to define how product marketing is done locally.
- Your responsibilities will include:
- Building the UK product marketing strategy from the ground up, defining positioning, messaging, and go-to-market approaches where little currently exists.
- Leading UK-specific product and buyer messaging frameworks that give GTM teams clear, usable direction.
- Working closely with Product Management to ensure messaging reflects real customer problems and market priorities.
- Creating foundational messaging briefs, playbooks, and enablement content for UK sales and marketing teams.
- Owning the execution of product and feature launches in the UK, from early planning through to adoption and performance tracking.
- Developing sales enablement materials such as proposals, collateral, case studies, and FAQs to support win rates and reduce sales cycles.
- Partnering with Product, Product Analysts, and Voice-of-Customer teams to understand the UK buying journey and identify funnel improvement opportunities.
- Acting as the product marketing lead for the UK, tailoring global initiatives to land effectively in the local market.
- Using market data, customer insight, and competitive intelligence to continually refine messaging and proposition.
- Owning the creation and distribution of clear, customer-focused product release notes for the UK market.
What you’ll bring:
- 2-3 years’ experience in B2B Product Marketing, ideally including experience building product marketing capability or propositions from scratch.
- A proven track record of creating clear, compelling positioning and messaging without relying on existing frameworks.
- Strong written communication skills and a high level of attention to detail.
- Confidence working with both customer insight and data to inform decisions.
- Experience managing multiple priorities in a fast-paced environment with limited direction.
- The ability to build strong relationships across Product, Sales, and Marketing teams.
- Confidence presenting to leadership and commercial teams.
- A growth mindset, with curiosity and a practical approach to continuous improvement.
What you’ll get in return:
- You’ll be joining a business at an exciting stage of growth, offering:
- Hybrid working with flexibility
- The chance to shape a brand-new product marketing function
- High visibility and influence across Product and Commercial teams
- A competitive salary and comprehensive benefits package
- Clear opportunities to grow with the function as it scales
Interested?
If you’re excited by the idea of building something from the ground up and taking real ownership of product marketing in the UK, please get in touch. We also offer a referral scheme for any candidates who are successfully placed.
For more information, contact Dan Newton at Yolk Recruitment.
Product Marketing Manager in Cardiff employer: Yolk Recruitment Limited
Contact Detail:
Yolk Recruitment Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in Cardiff
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how you can contribute to building their product marketing strategy from scratch.
✨Tip Number 3
Showcase your skills through a portfolio or case studies. If you've built product marketing propositions before, share those experiences to demonstrate your ability to create compelling messaging and positioning.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Product Marketing Manager in Cardiff
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in B2B Product Marketing. We want to see how your skills align with the role, so don’t be shy about showcasing your achievements!
Showcase Your Writing Skills: Since strong written communication is key for this role, ensure your application is clear, concise, and free of errors. We love attention to detail, so take the time to proofread before hitting send!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who’s not just qualified but also a great fit for our culture. Share your passion for product marketing and what excites you about this opportunity!
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and get back to you quicker. We can’t wait to hear from you!
How to prepare for a job interview at Yolk Recruitment Limited
✨Know Your Product Inside Out
Before the interview, dive deep into the company's products and their market positioning. Understand the unique selling points and how they solve customer problems. This will help you speak confidently about how you can shape the product marketing strategy.
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in building product marketing foundations. Think of specific examples where you've defined positioning or messaging from scratch. Highlight your ability to create strategies that resonate with target audiences.
✨Be Ready to Collaborate
This role involves working closely with various teams. Be prepared to share examples of how you've successfully collaborated with Product, Sales, and Marketing teams in the past. Emphasise your relationship-building skills and how they contributed to successful outcomes.
✨Demonstrate Your Data Savvy
Since the role requires using market data and customer insights, come equipped with examples of how you've used data to inform your marketing decisions. Discuss any tools or methodologies you’ve employed to track performance and refine messaging.
