At a Glance
- Tasks: Drive onsite content strategy and create engaging digital experiences for luxury fashion.
- Company: Join MR PORTER, the ultimate destination for men's luxury style.
- Benefits: Enjoy flexible working, private healthcare, and exclusive staff discounts.
- Why this job: Be part of a creative team shaping luxury content and making an impact.
- Qualifications: Strong strategic mindset and experience in digital content management.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About MR PORTER
MR PORTER is the men's luxury style destination. Since 2011, it has offered customers a curated assortment of fashion, fine watches, grooming and lifestyle products from the world's most coveted designers. It delivers exceptional quality with private label, Mr P., and market-leading exclusive capsule collaborations with brand partners. MR PORTER creates unique experiences for its EIPs (Extremely Important People), with first access to products, a dedicated personal shopper and invitation-only benefits. Through content across all its platforms, it provides expert styling advice, immersive storytelling, and profiles inspiring men, places and products. Consciously Crafted, its responsible product curation, supports customers to shop with a focus on conscious consumerism. MR PORTER Health In Mind, its long-standing initiative in partnership with Movember, raises awareness of men's mental and physical health. MR PORTER is part of LuxExperience, the leading digital, multi-brand luxury group.
We have a fantastic opportunity for a Site Content Manager to join the MR PORTER Site Trading Team. The ideal candidate will drive the onsite content strategy for both brands strategically defining key communications themes and content strategies to support revenue goals. This role requires a strong strategic mindset, adaptability to respond to trade dynamics, robust analytical skills, and the ability to cultivate relationships with stakeholders across the business.
Some of the essentials for you to know are:
- Location: Our London Shepherds Bush Office
- Reporting into: Customer Director
- Benefits:
- Performance bonus schemes dependant on the type of role you are in
- A pension that both you and the company contribute to
- A portal with an array of discounts on things like theme park and cinema tickets
- Our famous staff discount along with exclusive staff sales
- Private healthcare for you and your family
- Flexible working
- A chance to be part of a fun and caring team that support each other
Responsibilities
Here is a breakdown of what you'll be doing:
- Own the end-to-end strategy, planning and execution of onsite content ensuring a seamless experience that supports brand identity and business goals.
- Define and lead digital content strategies for product launches, brand exclusives, key trading moments, and seasonal campaigns.
- Ensure content supports the full customer journey-from amplification, inspiration and discovery to consideration and purchase-with targeted messaging by region and customer segment.
- Partner with UX, Product, and Creative teams to drive innovation, evolve the onsite experience, and champion content design and A/B testing that enhances user engagement.
- Champion a 360° content approach that integrates creative storytelling with commercial impact.
- Lead, with Brand Marketing, the development, planning, and execution of Tier 1 campaigns (Brand + Co-op), brand partnerships, and promotional moments across both brands.
- Ensure marketing channel implementation of evergreen marketing activity (e.g. New Name to Know, Exclusives, Mr. P own label).
- Lead marketing channel teams with reactionary trade requirements regarding shifts in customer messaging, key product/upload focuses (new or pivot existing).
- Build campaign strategies including asset count, phasing, and customer journey mapping, ensuring alignment with overarching business and content objectives.
- Oversee the briefing and execution of onsite promotions and sales, factoring in regional nuances, performance goals, and targeting strategies.
- Coordinate with Planning Executives and Project Coordinators to ensure timely and consistent campaign rollout and messaging hierarchy.
- Own and manage the onsite content calendar- feeding into the brand Sales.
Site Content Manager @Mrporter employer: YNAP GROUP
Contact Detail:
YNAP GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Site Content Manager @Mrporter
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to MR PORTER. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your content strategies and campaigns. This is your chance to demonstrate how you can drive engagement and revenue.
✨Tip Number 3
Prepare for the interview by understanding MR PORTER's brand identity and values. Think about how your experience aligns with their mission of conscious consumerism and luxury storytelling.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the MR PORTER team.
We think you need these skills to ace Site Content Manager @Mrporter
Some tips for your application 🫡
Show Your Passion for Luxury Fashion: When writing your application, let your love for luxury fashion shine through! We want to see how you connect with MR PORTER's brand identity and values. Share your thoughts on what makes luxury fashion special and how you can contribute to our mission.
Tailor Your Content Strategy Experience: Make sure to highlight your experience in content strategy and management. We’re looking for someone who can drive our onsite content effectively, so give us examples of how you've successfully executed similar strategies in the past. Specifics are key!
Be Analytical and Data-Driven: We love a candidate who can back up their ideas with data! In your application, mention any analytical skills or tools you’ve used to measure content performance. Show us how you can use insights to enhance user engagement and drive revenue.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about MR PORTER and what we stand for.
How to prepare for a job interview at YNAP GROUP
✨Know Your Content Inside Out
Before the interview, dive deep into MR PORTER's website and social media. Familiarise yourself with their content style, key campaigns, and brand voice. This will not only help you understand their audience but also allow you to discuss how your experience aligns with their content strategy.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data to drive content decisions in the past. MR PORTER values robust analytical skills, so think about times when your insights led to improved engagement or sales. Bring numbers to the table if you can!
✨Demonstrate Your Collaborative Spirit
This role involves working closely with various teams like UX and Creative. Share examples of successful collaborations from your previous roles. Highlight how you’ve built relationships and worked towards common goals, as this will resonate well with their team-oriented culture.
✨Embrace the Brand's Values
MR PORTER is all about conscious consumerism and mental health awareness. Be ready to discuss how these values resonate with you personally and professionally. Showing that you align with their mission will set you apart as a candidate who truly understands the brand.