At a Glance
- Tasks: Lead the evolution of our Paid Media strategies and mentor a dynamic team.
- Company: Join Bigwave Marketing, a certified B Corp agency with a focus on community and innovation.
- Benefits: Enjoy a hybrid work model, generous leave, healthcare, and perks like an EV salary sacrifice scheme.
- Other info: Be part of a vibrant team with regular socials and excellent career growth opportunities.
- Why this job: Make a real impact in a supportive environment while growing your expertise in Paid Media.
- Qualifications: Expertise in Google Ads, e-commerce campaigns, and mentoring skills required.
The predicted salary is between 54450 - 66550 £ per year.
We're investing in the future of our Digital Performance function, and this role, alongside our incoming Head of Digital Performance, is central to that.
As a Paid Media Principal, you'll be recognised as a technical expert within the team, helping to evolve our toolkit and build capability from the ground up alongside your new Head of Digital Performance counterpart.
This is a senior specialist role for someone who wants to grow their influence and impact without having to move into formal line management.
About Us
We are Bigwave Marketing!
We're a full-service agency with strong roots in the leisure, tourism, and hospitality sectors, alongside a growing portfolio of diverse clients.
Community, care, and doing the right thing matter to us.
We're a certified B Corp agency, and a workplace where bright ideas are welcomed, knowledge is shared freely, and our people feel empowered to make a genuine difference to their colleagues, clients, and communities.
About the job
Who We're Looking For
We want someone who loves the technical side of Paid Media and enjoys keeping up with emerging platforms, technologies, and ways of working.
- We're looking for a confident, independent technical expert who thrives on autonomy. In this role, you'll bring:
- Core
Expertise: Significant hands-on agency experience driving ROI, with expert-level knowledge of Google Ads (Search & Display), Microsoft Ads, and Google Analytics, attribution and measurement.
- E-commerce & Video
Mastery: Advanced experience managing complex e-commerce campaigns, including Google Shopping, Meta Ads, You Tube advertising, advanced remarketing, and audience segmentation.
- Channel & Technical
Breadth: Strong experience running campaigns across broader platforms such as Linked In, Tik Tok, Pinterest, X/Twitter, Spotify, and Programmatic environments, along with Google Tag Manager and conversion tracking.
- Mentorship: A proven track record of coaching and mentoring colleagues, with independence and confidence to help shape a growing function.
- What You'll Bring
- Core
Expertise: Significant hands-on agency experience driving ROI, with expert-level knowledge of Google Ads (Search & Display), Microsoft Ads, and Google Analytics, attribution and measurement.
- E-commerce & Video
Mastery: Advanced experience managing complex e-commerce campaigns, including Google Shopping, Meta Ads, You Tube advertising, advanced remarketing, and audience segmentation.
- Channel & Technical
Breadth: Strong experience running campaigns across broader platforms such as Linked In, Tik Tok, Pinterest, X/Twitter, Spotify, and Programmatic environments, along with Google Tag Manager and conversion tracking.
- Mentorship: A proven track record of coaching and mentoring colleagues, with experience managing complex client accounts and the independence and confidence to help shape a growing function.
- Why You'll Love It Here
At Bigwave, we know that great work comes from happy, supported people. In addition to your salary, you'll benefit from:
- True Hybrid Balance: 3 days at home/ 2 days in the office
- 25 days annual leave plus Bank Holidays
- Office closure between Christmas and New year
- Simply Health healthcare plan
- Access to a rewards platform
- Pension scheme with salary sacrifice options.
- Electric Vehicle (EV) salary sacrifice scheme.
- Cycle to Work scheme.
- Creative UK membership
- City-centre office location
- Regular socials, events, and team perks.
Please note: we are unable to offer visa sponsorship for this role, and all candidates must have the existing right to work in the UK.
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Paid Media Principal in Exeter employer: YMCA Brighton
At Danny’s Dream, we pride ourselves on being an outstanding employer that prioritises the wellbeing and development of our staff. With a strong commitment to work-life balance, our supportive culture fosters teamwork and personal growth, while our comprehensive benefits, including gym discounts and a free counselling service, ensure that our employees feel valued and empowered. Join us in making a meaningful impact in the lives of individuals with complex needs, all within a nurturing environment that champions dignity and independence.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Principal in Exeter
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for YMCA Brighton and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like YMCA Brighton are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with YMCA Brighton on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at YMCA Brighton. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Principal in Exeter
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit YMCA Brighton. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of YMCA Brighton:Show us that you’ve done your homework! In your application, briefly mention what you admire about YMCA Brighton’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at YMCA Brighton
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at YMCA Brighton will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At YMCA Brighton, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
