Digital Communications and Insights Officer
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The Armed Forces Covenant Fund Trust is recruiting a part-time Digital Communications and Insights Officer on a 9 month fixed-term contract.
About Us
The Armed Forces Covenant Fund Trust is a grant making charity which supports the Armed Forces Covenant by funding projects which address specific priorities. To find out more about our work please visit our website https://www.covenantfund.org.uk/
About the job
PURPOSE OF THE ROLE:Effective use and management of our digital communications infrastructure to share the impact of our grant-making, support our applicants and grant holders and strengthen relationships with stakeholders.The post holder will be a skilled and organised digital communications professional who takes ownership of our website, digital audiences and communications insights. This role will help us make better use of comms data, improve the user experience of our digital channels and ensure our communications are accessible, engaging and evidence-led.The successful candidate will lead on website management and development, communications analytics, newsletter audience management and digital content, helping us better understand and reach the people and organisations we serve.*To note that this role will be line managed by Director of Strategy initially.This role will be based at the postholders home, with some limited travel and a requirement to work collaboratively using suitable technology.MAIN DUTIES:WEBSITE OWNERSHIP AND DEVELOPMENTAct as day-to-day owner of the Trust websiteMaintain, update and improve website content, structure and navigationWork with colleagues and external suppliers on website improvements and development projectsEnsure content remains accurate, relevant and up to dateMonitor website performance and identify opportunities to improve usability, engagement and conversionSupport implementation of SEO best practice.AUDIENCE AND CRM MANAGEMENTManage communications audiences and subscriber databasesLead administration of newsletter subscriber systems and audience segmentationDevelop and improve audience journeys and user engagement approachesSupport the development of new audience channels and platforms, including potential future use of Substack or similar toolsEnsure compliance with GDPR, data protection and communications consent requirements.COMMUNICATIONS INSIGHTS AND ANALYTICSBe the Trust's lead for communications data and insightDevelop dashboards and regular reporting on website, newsletter and digital communications performance, working closely with our social media leadAnalyse audience behaviour and engagement trendsProvide recommendations to improve communications reach, effectiveness and user experiencESupport colleagues to use communications data in planning and decision-makingCONTENT CREATION AND DIGITAL PUBLISHINGCreate, edit and publish content for the website, newsletters and digital channelsEnsure content reflects the diversity of the armed forces community and is accessible to a wide range of audiencesSupport the development of multimedia content, including stories, blogs, case studies and digital content, video, photography and graphicsACCESSIBILITY AND USER EXPERIENCEChampion accessibility across digital communicationsEnsure digital content meets accessibility standards and follows best practiceUse user insight and analytics to improve digital experiencesSupport inclusive communications that reflect the diversity of the armed forces communityGENERAL RESPONSIBILITIESContribute to wider communications activity as requiredWork collaboratively with colleagues across the TrustUphold the Trust's values and commitment to equality, diversity and inclusionUndertake any other duties reasonably required by the Director of Strategy or Head of CommunicationsPERSON SPECIFICATION:ESSENTIAL EXPERIENCEExperience of managing and developing websites using the Elementor and Wordpress content management systemsExperience of using website and digital analytics tools to measure performance and generate insights, such as GA4, Search Console and MailchimpExperience of creating and editing digital content for a range of audiencesExperience of managing subscriber databases, CRM systems or email marketing platformsExperience of using data and evidence to inform communications decisionsExperience of working within brand and accessibility guidelines.KNOWLEDGE AND SKILLSStrong understanding of website user experience and accessibility principlesStrong analytical skills with the ability to interpret data and identify actionable insightsExcellent written communication skills with the ability to write clearly, accurately and accessiblyStrong organisational skills and attention to detailGood understanding of GDPR and communications data management requirementsAbility to manage multiple priorities and meet deadlines.PERSONAL QUALITIESCurious and evidence-ledCollaborative and supportiveCommitted to inclusion and accessibilityAble to work independently and use initiativeEnthusiastic about improving digital communicationsDESIRABLEExperience of SEO and website performance improvementExperience of managing image and content librariesExperience within a charity, grant-making or public sector organisationUnderstanding of the armed forces community.
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Digital Communications and Insights Officer (Fixed term, 9 months) employer: YMCA Brighton
At Danny’s Dream, we pride ourselves on being an outstanding employer that prioritises the wellbeing and development of our staff. With a strong commitment to work-life balance, our supportive culture fosters teamwork and personal growth, while our comprehensive benefits, including gym discounts and a free counselling service, ensure that our employees feel valued and empowered. Join us in making a meaningful impact in the lives of individuals with complex needs, all within a nurturing environment that champions dignity and independence.
