YIBI Hantang is YIBI Group’s brand growth and strategic partnership platform, supporting selected international fashion, beauty, fragrance, wellness, and lifestyle brands exploring long-term growth opportunities in China. Our work combines consumer insight, brand strategy, category development, product positioning, strategic partnerships, localization, and market experimentation.
About the Role
We are seeking a Product Marketing Manager based in London to support project-based collaboration with UK and European fashion, beauty, fragrance, wellness, and lifestyle brands. The role sits at the intersection of product, consumer insight, positioning, and go-to-market strategy. It is suited to professionals who understand how strong brands translate product ideas into clear consumer propositions and credible market opportunities.
Responsibilities
- Analyze consumer needs, competitive landscapes, and category developments across fashion, beauty, fragrance, wellness, and lifestyle.
- Support product positioning and go-to-market recommendations for selected international brands.
- Evaluate potential lifestyle and category-extension opportunities.
- Translate consumer and market insights into product, positioning, and communication recommendations.
- Support China-market localization and product-market fit discussions.
- Identify emerging products, concepts, and consumer behaviors across the UK and European markets.
- Contribute to selected pilot and market-entry projects.
Qualifications
- Experience in product marketing, brand marketing, product strategy, category management, or consumer insights.
- Experience in fashion, beauty, fragrance, wellness, luxury, lifestyle, or premium consumer brands is preferred.
- Strong understanding of positioning, consumer behavior, and go-to-market strategy.
- Strong analytical and storytelling capabilities.
- Experience working across international markets is highly valued.
Required Skills
- Product Marketing
- Brand Strategy
- Consumer Insights
- Category Development
- Market Research
Equal Opportunity Statement
YIBI Hantang is committed to providing equal opportunities and values diverse perspectives, backgrounds, and experiences. We welcome qualified professionals from all backgrounds to apply.
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Product Marketing Manager employer: Yibi Hantang | China Lifestyle Extension Partner
Yibi Hantang is an exceptional employer located in the vibrant city of London, offering a dynamic work culture that fosters creativity and collaboration. As a Marketing Specialist, you will have access to unique growth opportunities within the luxury sector, working alongside international teams and gaining valuable insights into the fashion and lifestyle industries. The company prioritises employee development and provides a supportive environment where your passion for luxury and market trends can truly flourish.
Contact Details:
Yibi Hantang | China Lifestyle Extension Partner Recruitment Team
