At a Glance
- Tasks: Analyse trends and support product development for international fashion and lifestyle brands.
- Company: Join YIBI Hantang, a leader in brand growth and strategic partnerships.
- Benefits: Competitive salary, diverse team, and opportunities for professional growth.
- Other info: Diverse perspectives are valued; we encourage all qualified applicants to apply.
- Why this job: Make an impact in the exciting world of fashion and lifestyle products.
- Qualifications: Experience in product management or related fields, especially in consumer products.
The predicted salary is between 45000 - 55000 £ per year.
YIBI Hantang is YIBI Group's brand growth and strategic partnership platform, supporting selected international fashion, beauty, fragrance, and lifestyle brands exploring long-term growth opportunities in China.
Our work combines brand strategy, consumer insight, category development, localization, strategic partnerships, and controlled market expansion.
About the Role
We are seeking a Product Manager based in London to support selected fashion, beauty, fragrance, wellness, and lifestyle brand projects.
The role is suited to professionals who understand physical consumer products, product portfolios, category opportunities, consumer needs, and how strong brands translate ideas into commercially credible products.
This role focuses specifically on consumer and lifestyle products rather than software or digital product management.
Responsibilities
- Analyze consumer, product, and category trends.
- Support product and portfolio-development discussions for selected international brands.
- Evaluate potential opportunities across fragrance, beauty, wellness, accessories, and lifestyle categories.
- Translate consumer and market insights into product recommendations.
- Assess product positioning, pricing architecture, and competitive differentiation.
- Support new-product and category-extension assessments.
- Coordinate with brand, strategy, market, and development teams.
- Support selected China-market product and localization projects.
Qualifications
- Experience in product management, product development, merchandising, category management, or brand management.
- Experience in fashion, beauty, fragrance, wellness, lifestyle, luxury, or premium consumer products is preferred.
- Strong understanding of physical-product development and consumer behavior.
- Strong commercial and analytical judgment.
- International or cross-market experience is valued.
- Required Skills
- Product Management
- Category Development
- Consumer Insights
- Brand Strategy
- Market Research
- Equal Opportunity Statement
YIBI Hantang is committed to providing equal opportunities and values diverse perspectives, backgrounds, and experiences.
We welcome qualified professionals from all backgrounds to apply.
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Product Manager employer: Yibi Hantang | China Lifestyle Extension Partner
Yibi Hantang is an exceptional employer located in the vibrant city of London, offering a dynamic work culture that fosters creativity and collaboration. As a Marketing Specialist, you will have access to unique growth opportunities within the luxury sector, working alongside international teams and gaining valuable insights into the fashion and lifestyle industries. The company prioritises employee development and provides a supportive environment where your passion for luxury and market trends can truly flourish.
Contact Details:
Yibi Hantang | China Lifestyle Extension Partner Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Yibi Hantang | China Lifestyle Extension Partner!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Yibi Hantang | China Lifestyle Extension Partner would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Yibi Hantang | China Lifestyle Extension Partner through your school's career services!
We think you need these skills to ace Product Manager
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Manager, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Manager position at Yibi Hantang | China Lifestyle Extension Partner. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Yibi Hantang | China Lifestyle Extension Partner
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
