At a Glance
- Tasks: Build relationships with premium brands and drive their growth in the China market.
- Company: Yibi Hantang, a leader in brand licensing and market expansion.
- Benefits: Competitive salary, diverse work culture, and opportunities for international collaboration.
- Other info: Exciting role with travel opportunities and industry event participation.
- Why this job: Join a dynamic team and help brands thrive in the booming Chinese market.
- Qualifications: 5+ years in brand management or business development, preferably in fashion or beauty.
The predicted salary is between 54000 - 66000 £ per year.
Yibi Hantang is a China market growth and brand licensing partner supporting international fashion, beauty and lifestyle brands. Building on Yibi Group’s manufacturing capabilities and experience operating China Gold’s e-commerce business, we help brands explore controlled licensing, product development and omni-channel growth opportunities in China.
We are seeking a London-based Brand Manager to develop relationships with premium fashion, beauty, wellness and lifestyle brands across the UK and European markets. You will identify suitable partnership opportunities, understand each brand’s positioning and long-term goals, and coordinate discussions between European brand partners and our China-based strategy, product and operations teams.
Responsibilities
- Identify UK and European brands with potential for China market expansion or lifestyle licensing
- Build relationships with brand founders, executives, licensing teams and business development leaders
- Understand brand positioning, product strategy and partnership requirements
- Present Yibi Hantang’s China market-entry, licensing and operational capabilities
- Support brand evaluations, partnership proposals and commercial discussions
- Coordinate communication between European partners and China-based teams
- Track opportunities from initial contact through proposal, negotiation and launch preparation
- Represent Yibi Hantang at relevant fashion, beauty, luxury and lifestyle industry events
Qualifications
- 5+ years of experience in brand management, licensing, strategic partnerships or business development
- Experience within fashion, beauty, wellness, luxury or lifestyle industries
- Strong understanding of brand positioning and category extension
- Existing relationships within the London, UK or broader European brand ecosystem are preferred
- Excellent communication, presentation and relationship-management skills
- Fluent English; Mandarin or another European language is an advantage
- Must be based in London
Yibi Group is committed to diversity and inclusivity in the workplace.
Brand Manager employer: Yibi Hantang | China Lifestyle Extension Partner
Yibi Hantang is an exceptional employer located in the vibrant city of London, offering a dynamic work culture that fosters creativity and collaboration. As a Marketing Specialist, you will have access to unique growth opportunities within the luxury sector, working alongside international teams and gaining valuable insights into the fashion and lifestyle industries. The company prioritises employee development and provides a supportive environment where your passion for luxury and market trends can truly flourish.
Contact Details:
Yibi Hantang | China Lifestyle Extension Partner Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager
✨Show Your Creative Side
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We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Yibi Hantang | China Lifestyle Extension Partner. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Yibi Hantang | China Lifestyle Extension Partner:Show us that you’ve done your homework! In your application, briefly mention what you admire about Yibi Hantang | China Lifestyle Extension Partner’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Yibi Hantang | China Lifestyle Extension Partner
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Yibi Hantang | China Lifestyle Extension Partner will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
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At Yibi Hantang | China Lifestyle Extension Partner, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
