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For Companies At a Glance
- Tasks: Lead strategic partnerships with luxury brands and drive innovative licensing opportunities.
- Company: Yibi Group, a leader in luxury hardware and precision components.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
- Why this job: Be the bridge between iconic brands and the booming Chinese market.
- Qualifications: 10+ years in brand licensing with a strong network in luxury sectors.
- Other info: Join a dynamic team committed to inclusivity and innovation.
The predicted salary is between 72000 - 108000 £ per year.
Yibi Group is a premier strategic manufacturing partner and a leader in luxury hardware, high-end jewelry, and precision metal components. As the only China-based manufacturer fully certified by LVMH, Kering, and Richemont, we operate 50,000㎡ of advanced facilities dedicated to artisanal excellence and intelligent automation. Beyond our technical leadership, Yibi Group serves as a strategic bridge for global icons, leveraging our exclusive private banking networks and high-end e-commerce infrastructure to drive brand growth in the Chinese market.
About the Role
Your mission is to act as the key strategic liaison between Yibi Group and the senior leadership of British luxury houses and prestige automotive brands headquartered in the UK (e.g., Burberry, Bentley, etc.). You will identify and secure authorized licensing opportunities for "White-Space Categories"—high-precision lifestyle products such as Designer Small Appliances, Home Essentials, and Tech Accessories. By combining Yibi’s certified manufacturing prowess with our sophisticated China distribution network, you will empower British brands to expand their lifestyle footprint without capital risk.
Responsibilities
- Strategic Brand Acquisition: Initiate high-level dialogues with Licensing Directors and Heads of Global Business Development at UK-based luxury and heritage brands.
- White-Space Opportunity Pitching: Present compelling business cases for non-core category extensions, demonstrating how Yibi’s precision metal craftsmanship can elevate a brand's presence in daily lifestyle settings.
- HQ Relationship Management: Lead end-to-end negotiations with brand headquarters in London, ensuring all concepts align with the brand’s global heritage and aesthetic standards.
- China Market Advocacy: Leverage Yibi’s localized market data to influence brand strategy, highlighting opportunities within China’s HNWI (High-Net-Worth) and Gen-Z demographics.
- Omnichannel Growth Strategy: Articulate Yibi’s unique ability to reach "invisible" elite consumers via 200+ private banking sectors and premium digital platforms (Tmall, JD, Douyin).
Qualifications
- Industry Experience: 10+ years in Brand Licensing, Strategic Partnerships, or Business Development within the UK luxury, fashion, or prestige automotive sectors.
- Influential Network: An active, established network of senior-level contacts at major British luxury brands and global licensing agencies.
- Strategic Vision: A deep appreciation for British brand heritage and the ability to propose lifestyle extensions that enhance, rather than dilute, brand exclusivity.
- Cross-Cultural Mastery: Exceptional communication skills; the ability to translate China’s digital-first market logic into the professional business language of UK brand guardians.
- Negotiation Excellence: Proven track record of securing complex, high-value licensing or joint-venture agreements.
Required Skills
- Certified Manufacturing Excellence: Direct access to LVMH/Kering/Richemont-certified production facilities.
- Zero R&D/CAPEX Investment: Brands can test new lifestyle categories with zero investment in research, development, or supply chain.
- Elite Market Penetration: Immediate reach into China’s Tier 2-4 cities via high-net-worth private traffic and premium digital channels.
Equal Opportunity Statement
We are committed to diversity and inclusivity in our hiring practices and encourage applications from all qualified individuals.
Senior Licensing & Brand Partnership Manager (UK) employer: Yibi Group | Global Brand Partner for Jewelry & Luxury Hardware
Contact Detail:
Yibi Group | Global Brand Partner for Jewelry & Luxury Hardware Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Licensing & Brand Partnership Manager (UK)
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially those in luxury brands. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know it’s not just what you know, but who you know!
✨Tip Number 2
Prepare your pitch! You’ll want to have a killer presentation ready that showcases how you can help brands expand into new lifestyle categories. Make it engaging and tailored to each brand's unique heritage. We’re talking about showing them the value you bring to the table!
✨Tip Number 3
Practice your negotiation skills! Role-play with friends or colleagues to get comfortable discussing terms and closing deals. Remember, confidence is key, and we want you to walk into those meetings ready to seal the deal!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged. So, don’t wait—get your application in and let’s make some magic happen together!
We think you need these skills to ace Senior Licensing & Brand Partnership Manager (UK)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Licensing & Brand Partnership Manager. Highlight your experience in brand licensing and strategic partnerships, especially within the luxury sector. We want to see how your background aligns with our mission at Yibi Group!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the luxury market and how you can leverage your network to drive brand growth. Be sure to mention specific brands or projects that resonate with you.
Showcase Your Network: We value connections! If you have an established network within British luxury brands, make sure to highlight this in your application. Let us know how these relationships can benefit Yibi Group and our strategic goals.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Yibi Group | Global Brand Partner for Jewelry & Luxury Hardware
✨Know Your Brands
Before the interview, dive deep into the British luxury brands you’ll be liaising with. Understand their heritage, current market positioning, and any recent news. This knowledge will help you tailor your pitch and demonstrate genuine interest in their brand.
✨Master the Art of Pitching
Prepare to present compelling business cases for non-core category extensions. Think about how Yibi’s precision craftsmanship can enhance a brand's lifestyle offerings. Practise articulating these ideas clearly and confidently, as this will be crucial in showcasing your strategic vision.
✨Leverage Your Network
Utilise your established network of contacts within the luxury sector. If possible, reach out to them for insights or advice on the brands you’re interviewing with. Mentioning mutual connections during your interview can also create a positive rapport with the interviewers.
✨Showcase Cross-Cultural Skills
Be ready to discuss how you can bridge the gap between UK luxury brands and the Chinese market. Highlight your understanding of China’s digital landscape and how it can influence brand strategies. This will demonstrate your ability to navigate cross-cultural dynamics effectively.
