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For Companies At a Glance
- Tasks: Lead strategic partnerships with luxury brands and drive innovative licensing opportunities.
- Company: Yibi Group, a leader in luxury manufacturing and brand growth.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
- Why this job: Make an impact in the luxury market while connecting British brands to China’s elite consumers.
- Qualifications: 10+ years in brand licensing and a strong network in the luxury sector.
- Other info: Join a diverse team committed to inclusivity and innovation.
The predicted salary is between 72000 - 108000 £ per year.
About the Company
Yibi Group is a premier strategic manufacturing partner and a leader in luxury hardware, high-end jewelry, and precision metal components. As the only China-based manufacturer fully certified by LVMH, Kering, and Richemont, we operate 50,000㎡ of advanced facilities dedicated to artisanal excellence and intelligent automation. Beyond our technical leadership, Yibi Group serves as a strategic bridge for global icons, leveraging our exclusive private banking networks and high-end e-commerce infrastructure to drive brand growth in the Chinese market.
About the Role
Your mission is to act as the key strategic liaison between Yibi Group and the senior leadership of British luxury houses and prestige automotive brands headquartered in the UK (e.g., Burberry, Bentley, etc.). You will identify and secure authorized licensing opportunities for "White-Space Categories"—high-precision lifestyle products such as Designer Small Appliances, Home Essentials, and Tech Accessories. By combining Yibi’s certified manufacturing prowess with our sophisticated China distribution network, you will empower British brands to expand their lifestyle footprint without capital risk.
Responsibilities
- Strategic Brand Acquisition: Initiate high-level dialogues with Licensing Directors and Heads of Global Business Development at UK-based luxury and heritage brands.
- White-Space Opportunity Pitching: Present compelling business cases for non-core category extensions, demonstrating how Yibi’s precision metal craftsmanship can elevate a brand's presence in daily lifestyle settings.
- HQ Relationship Management: Lead end-to-end negotiations with brand headquarters in London, ensuring all concepts align with the brand’s global heritage and aesthetic standards.
- China Market Advocacy: Leverage Yibi’s localized market data to influence brand strategy, highlighting opportunities within China’s HNWI (High-Net-Worth) and Gen-Z demographics.
- Omnichannel Growth Strategy: Articulate Yibi’s unique ability to reach "invisible" elite consumers via 200+ private banking sectors and premium digital platforms (Tmall, JD, Douyin).
Qualifications
- Industry Experience: 10+ years in Brand Licensing, Strategic Partnerships, or Business Development within the UK luxury, fashion, or prestige automotive sectors.
- Influential Network: An active, established network of senior-level contacts at major British luxury brands and global licensing agencies.
- Strategic Vision: A deep appreciation for British brand heritage and the ability to propose lifestyle extensions that enhance, rather than dilute, brand exclusivity.
- Cross-Cultural Mastery: Exceptional communication skills; the ability to translate China’s digital-first market logic into the professional business language of UK brand guardians.
- Negotiation Excellence: Proven track record of securing complex, high-value licensing or joint-venture agreements.
Required Skills
- Certified Manufacturing Excellence: Direct access to LVMH/Kering/Richemont-certified production facilities.
- Zero R&D/CAPEX Investment: Brands can test new lifestyle categories with zero investment in research, development, or supply chain.
- Elite Market Penetration: Immediate reach into China’s Tier 2-4 cities via high-net-worth private traffic and premium digital channels.
Equal Opportunity Statement
We are committed to diversity and inclusivity in our hiring practices and encourage applications from all qualified individuals.
Senior Licensing & Brand Partnership Manager (UK) in City of London employer: Yibi Group | Global Brand Partner for Jewelry & Luxury Hardware
Contact Detail:
Yibi Group | Global Brand Partner for Jewelry & Luxury Hardware Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Licensing & Brand Partnership Manager (UK) in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially those in luxury brands. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know it’s not just what you know, but who you know!
✨Tip Number 2
Prepare your pitch! You’ll want to have a killer presentation ready that showcases how you can help brands expand into new lifestyle categories. Make it engaging and relevant to their heritage. We’re talking about showing them the value you bring to the table!
✨Tip Number 3
Practice your negotiation skills! Role-play with friends or colleagues to get comfortable discussing terms and closing deals. Remember, confidence is key, and we want you to walk into those meetings ready to seal the deal!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged. So, don’t wait around—get your application in and let’s make some magic happen!
We think you need these skills to ace Senior Licensing & Brand Partnership Manager (UK) in City of London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how much you care about the luxury sector and why you're excited about working with brands like Burberry and Bentley.
Tailor Your CV: Make sure your CV is tailored to highlight your experience in brand licensing and strategic partnerships. We love seeing how your past roles align with what we're looking for, so don’t be shy about showcasing relevant achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story. Use it to explain why you're the perfect fit for this role and how your skills can help Yibi Group thrive in the UK luxury market. Keep it engaging and personal!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Yibi Group | Global Brand Partner for Jewelry & Luxury Hardware
✨Know Your Brands
Before the interview, do your homework on the luxury brands Yibi Group collaborates with. Understand their heritage, values, and current market positioning. This will help you tailor your responses and demonstrate your genuine interest in how you can contribute to their brand growth.
✨Master the Art of Pitching
Prepare to present compelling business cases for potential licensing opportunities. Think about how you can articulate the benefits of Yibi's manufacturing capabilities in enhancing a brand's lifestyle offerings. Practise your pitch to ensure it’s clear, concise, and impactful.
✨Showcase Your Network
Highlight your established connections within the UK luxury sector during the interview. Be ready to discuss how these relationships can facilitate strategic partnerships and brand acquisitions. This will showcase your value as a candidate who can hit the ground running.
✨Cultural Fluency is Key
Demonstrate your understanding of cross-cultural dynamics, especially between the UK and China. Be prepared to discuss how you can bridge the gap between these markets, using your communication skills to translate insights into actionable strategies for brand growth.
