At a Glance
- Tasks: Drive business growth and develop partnerships for a premium bubble tea brand.
- Company: Join YF GSIR LTD, the official Yifang franchise in Holborn.
- Benefits: Competitive salary, 28 days leave, and career progression opportunities.
- Other info: Exciting role with potential for long-term career growth in the beverage industry.
- Why this job: Make an impact in a fast-paced environment with a globally recognised brand.
- Qualifications: Degree in Business or related field; experience in sales or business development.
The predicted salary is between 41700 - 43000 € per year.
YF GSIR LTD operates the official franchise of Yifang in Holborn, London. Yifang is an internationally recognised Taiwanese bubble tea brand known for its premium ingredients, authentic fruit teas, brown sugar pearl milk, and seasonal beverages. The Business Development Executive (BDE) will play a strategic and commercially driven role in expanding the Company’s market presence, increasing revenue streams, and strengthening brand positioning within Central London and surrounding areas. The role focuses on partnership development, local market expansion, corporate sales, promotional campaigns, and brand engagement to ensure sustained commercial growth while maintaining the brand’s premium positioning. The successful candidate will be responsible for identifying growth opportunities, developing structured business strategies, building long‑term partnerships, and supporting the commercial success of the Holborn franchise in a competitive hospitality and beverage market.
Key Responsibilities
- Business Growth & Commercial Development: Identify and develop new revenue streams, including corporate catering, bulk orders, event partnerships, and delivery platform optimisation. Establish and manage B2B partnerships with local offices, universities, retailers, and event organisers within the Holborn and Central London area. Develop proposals, negotiate commercial terms, and manage partnership agreements to secure sustainable business growth. Analyse local market trends, competitor activity, and customer behaviour to inform commercial strategies. Support franchise expansion initiatives where applicable, including feasibility research and location analysis.
- Brand Development & Market Engagement: Promote Yifang’s premium Taiwanese brand identity, highlighting its use of high‑quality teas, fresh fruit ingredients, and signature Brown Sugar Pearl Milk. Plan and coordinate seasonal promotions aligned with Yifang’s limited‑edition drink launches. Build relationships with local communities, student groups, and corporate networks to increase brand visibility. Organise in‑store promotional events, sampling campaigns, and collaborative marketing initiatives.
- Digital & Delivery Channel Optimisation: Manage and optimise performance across online delivery platforms (e.g., Uber Eats, Deliveroo) to maximise visibility and conversion. Coordinate digital marketing campaigns, including social media promotions and location‑based advertising. Monitor sales data, customer feedback, and performance metrics to refine commercial strategies. Prepare analytical performance reports to support decision‑making by senior management.
- Operational & Strategic Coordination: Work closely with store management to align promotional activities with operational capacity and stock availability. Ensure commercial initiatives are consistent with franchise brand standards and guidelines. Support the development of structured growth plans, revenue forecasts, and budget planning. Contribute to improving customer retention strategies and loyalty programme initiatives.
Skills, Qualifications & Experience
- Bachelor’s degree in Business Management, Marketing, Hospitality Management, or a related field.
- Proven experience in business development, sales, hospitality growth, or commercial strategy roles.
- Strong understanding of the UK food & beverage or quick‑service restaurant market.
- Experience managing partnerships, corporate accounts, or local area marketing initiatives.
- Analytical mindset with the ability to interpret sales data and market trends.
- Excellent negotiation, presentation, and relationship‑building skills.
- Proactive, commercially driven, and capable of working independently in a fast‑paced retail environment.
Benefits
- Competitive salary: £41,700 – £43,000 per annum.
- 28 days’ paid annual leave (including bank holidays).
- Performance‑related growth opportunities.
- Long‑term career progression within an internationally recognised bubble tea brand.
- Opportunity to contribute directly to the commercial expansion of a premium Taiwanese beverage franchise in Central London.
Business Development Executive employer: Yi Fang Fruit Tea Holborn
YF GSIR LTD offers an exciting opportunity for a Business Development Executive to thrive in a dynamic and supportive work environment in the heart of Holborn, London. With a competitive salary and 28 days of paid annual leave, employees benefit from performance-related growth opportunities and long-term career progression within a globally recognised brand. The company fosters a culture of collaboration and innovation, allowing team members to make a meaningful impact on the commercial success of Yifang's premium Taiwanese beverage offerings.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Executive
✨Tip Number 1
Network like a pro! Attend local events, meet-ups, or even bubble tea tastings to connect with people in the industry. You never know who might have a lead on your next big opportunity!
✨Tip Number 2
Show off your skills! Create a personal website or LinkedIn profile that highlights your achievements and experience in business development. Make it easy for potential employers to see what you bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like Yifang, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Apply through our website! We make it super easy for you to submit your application and showcase your passion for the role. Plus, it shows you're genuinely interested in joining our team!
We think you need these skills to ace Business Development Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Business Development Executive role. Highlight relevant experience in business development, sales, and partnerships that aligns with what we're looking for at YF GSIR LTD.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share your passion for the food and beverage industry and how your skills can help us expand Yifang's presence in Central London.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use numbers and examples to demonstrate how you've successfully driven growth or developed partnerships in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Yi Fang Fruit Tea Holborn
✨Know Your Stuff
Before the interview, dive deep into Yifang's brand identity and product offerings. Familiarise yourself with their premium ingredients and unique selling points. This will not only show your genuine interest but also help you articulate how you can contribute to their market presence.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your business development skills. Whether it’s negotiating partnerships or launching successful promotional campaigns, having concrete stories ready will demonstrate your capability and fit for the role.
✨Understand the Market
Research the local food and beverage market, especially in Central London. Be ready to discuss current trends, competitor activities, and potential growth opportunities. This knowledge will impress the interviewers and show that you’re proactive about understanding the landscape.
✨Ask Insightful Questions
Prepare thoughtful questions about Yifang’s future plans, challenges in the market, or their approach to brand engagement. This not only shows your enthusiasm but also helps you gauge if the company aligns with your career goals.
