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- Tasks: Lead performance marketing to scale demand for private chefs and optimise acquisition strategies.
- Company: Yhangry, a leading chef marketplace with a vibrant community of 3000+ chefs.
- Benefits: Competitive salary, remote work, and opportunities for professional growth.
- Why this job: Join a dynamic team and drive impactful marketing strategies in a fast-growing marketplace.
- Qualifications: 5+ years in performance marketing with proven success in scaling ad spend and improving ROAS.
- Other info: Exciting opportunity to experiment and innovate in a rapidly expanding global market.
The predicted salary is between 36000 - 60000 £ per year.
Yhangry is a chef marketplace helping customers easily book private chefs for various occasions such as birthdays, hen parties, or weekly meal preparation. We have built the UK's largest community of 3000+ chefs and have just launched in the US.
We are looking for a full-funnel Growth Lead who can scale Yhangry's demand side (meaning people looking for private chefs) by improving performance marketing, building high-performing creative, and unlocking new channels that consistently deliver profitable bookings.
You are not (only) a Google Ads operator. You are a performance-driven growth builder who owns the entire acquisition engine: traffic, creative, landing page conversion, tracking, and unit economics. Your mission: discover and scale the winning acquisition model that increases our ROAS and profitably 10x's bookings in the UK and the US.
What You’ll Own
- Full Paid Acquisition Ownership
- Scale UK Google Ads while improving ROAS, and unlock new high-volume channels
- Build and run a structured testing roadmap across Meta Ads, TikTok, YouTube, Pinterest etc.
- Implement aggressive test-and-learn cycles to increase ROI
- Launch campaigns in new geos as we expand globally
- Creative Production and Iteration
- Build a repeatable creative machine
- Script, brief, test, and iterate UGC / chef-led content
- Test 20–30 new creatives per month
- Build performance, creative standards, and a library of winning formats
- Conversion Rate Optimisation
- Own landing page testing
- Work with product/design to deploy weekly A/B tests and improve messaging, value prop clarity, pricing transparency etc.
- Tracking, Analytics & Attribution
- Own tracking architecture via Google Tag Manager and event setup in GA4
- Ensure reliable conversion tracking, offline lead quality data, and LTV/CAC insights.
- Build dashboards and reporting automation e.g. Looker Studio.
- Contribute to attribution discussions across Meta, Google, SEO, LLMO, affiliates, influencers, etc.
Who You Are
You are not just a channel manager — you are a growth hunter. You are obsessed with answering the question: "What is the winning acquisition model that takes this business from good to category-defining?"
You Get Energy From
- Running experiments that challenge assumptions
- Finding breakthrough ROAS, not incremental gains
- Turning complex data into insight and profit
- Owning performance fully: from first click to revenue
Requirements (Must Have)
- 5+ years of hands-on experience in Google Ads
- Scaled ad spend to $200k+ per month across multiple channels
- Demonstrated 3-5x ROAS improvements
- Proven success in B2C marketplaces or local services (Airbnb, DoorDash/Deliveroo, Thumbtack, Bark, Upwork, Shef, etc.)
- Deep knowledge of Google, Meta, TikTok fundamentals
- Experience with creative testing frameworks
- High technical rigor in tracking, attribution, and analytics
- Deep technical capability with GA4, Google Tag Manager, dashboarding e.g. Looker Studio, conversion tracking & feed setup
Bonus Points
- Technical background, e.g. computer science, engineering
- Server-side tagging, call tracking, enhanced conversions
- LTV/CAC cohort models
- SQL, BigQuery
- AI ads, UGC creator workflows, AI-generated creative (Midjourney, Runway, ChatGPT)
- UGC production management
Hiring Process
- Fit interview
- Deep technical interview
- Case study assignment + follow-up interview
- Founder final conversation
Senior Performance Marketer (FT, remote European timezone) in London employer: yhangry
Contact Detail:
yhangry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Marketer (FT, remote European timezone) in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at Yhangry or similar companies. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will help you stand out and demonstrate that you’re the growth hunter they’re looking for.
✨Tip Number 3
Prepare for the interview like it’s a big campaign launch. Research Yhangry, understand their market, and come up with ideas on how you can improve their performance marketing. This shows you’re proactive and ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and following their process.
We think you need these skills to ace Senior Performance Marketer (FT, remote European timezone) in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for performance marketing shine through! We want to see that you’re not just ticking boxes but genuinely excited about the role and what we do at Yhangry.
Tailor Your Experience: Make sure to highlight your relevant experience in scaling ad spend and improving ROAS. We love seeing specific examples of how you've driven growth in previous roles, so don’t hold back on the details!
Be Data-Driven: Since we’re all about performance, include metrics and results from your past campaigns. Show us how you’ve turned complex data into actionable insights that led to profitable outcomes. Numbers speak volumes!
Follow the Application Process: Remember, applying through our website is a must! If you don’t use the Typeform link, your application won’t be considered. So, make sure you follow the instructions carefully to get your foot in the door!
How to prepare for a job interview at yhangry
✨Know Your Numbers
As a Senior Performance Marketer, you’ll need to demonstrate your understanding of key metrics. Brush up on your ROAS, CAC, and LTV calculations. Be ready to discuss how you've improved these metrics in past roles, as this will show your potential employer that you can drive results.
✨Showcase Your Creative Side
Since the role involves building high-performing creatives, prepare examples of successful campaigns you've led. Bring along case studies or data that highlight your creative testing frameworks and how they’ve contributed to growth. This will help you stand out as a candidate who can think outside the box.
✨Master the Tech Stack
Familiarise yourself with tools like Google Tag Manager, GA4, and Looker Studio. Be prepared to discuss your experience with tracking architecture and analytics. Showing that you have a deep technical understanding will reassure the interviewers that you can handle the complexities of performance marketing.
✨Prepare for Case Studies
Expect to tackle a case study during the interview process. Practice analysing a hypothetical marketing scenario, focusing on how you would approach scaling ad spend and improving ROAS. This will not only showcase your analytical skills but also your strategic thinking in real-world situations.