Digital Marketing Manager

About Nordoff and Robbins

Nordoff and Robbins is the UK’s largest music therapy charity, with more than 60 years’ experience using music to support people affected by illness, disability, trauma, isolation, social exclusion and mental health challenges. Music therapy is a clinically recognised, HCPC-regulated allied health profession. Through music-making within a therapeutic relationship, it helps people communicate and express themselves, build confidence, connect with others, and improve their health and wellbeing.

We provide therapy through our own centres and in partnership with schools, hospitals, care homes, hospices and community organisations across England, Scotland and Wales. We also train music therapists through our accredited Master’s and PhD programmes and invest in research to strengthen the impact of our work. Everyone who could benefit from music therapy deserves access to it. We need courageous, curious, agile and innovative change makers—and music lovers—to help us promote the power of music therapy across digital platforms.

Our culture

We are a charity with people and music at its heart. We are committed to providing an equitable, diverse and inclusive workplace that is full of inspiring colleagues who work tirelessly to put those we exist to serve front and centre of everything we do, whilst working collaboratively with integrity and kindness. Everyone at Nordoff and Robbins has a role to play in building and nurturing our inclusive culture. You will be encouraged to be yourself and we want everyone to feel a genuine sense of belonging. We value curiosity, kindness, passion, accountability and continuous learning.

About the role

Digital marketing is critical to building a resilient organisation that can deliver our mission sustainably. We are looking for an experienced Digital Marketing Manager with strong technical skills who can lead and develop our digital strategy, engage supporters and clients, and build productive relationships across the organisation. Supported by a Digital Marketing Assistant, you will oversee our website, SEO, GEO growth, PPC, digital fundraising, email marketing, supporter stewardship and digital analytics. You will turn audience and performance data into actionable insights, improve user journeys and conversion, and help colleagues understand how digital marketing can support engagement and income growth.

You will work closely with colleagues across Engagement and Communications, Fundraising, Services and Education to develop an integrated digital strategy and implementation roadmap. You will also identify opportunities to use technology, AI tools, automation and innovative digital fundraising approaches responsibly and effectively. This is a collaborative role for someone who can not only bring their skills and knowledge, but who also enjoys testing ideas, learning from evidence and helping others build their digital confidence.

What we offer:

• To have a positive impact on the lives of thousands of people through the power of music.
• A place for brave ideas and trying things out. We won’t always get everything right, but if we take learnings from failures, testing new things out is always encouraged. You will be invited to bring bold, creative and forward-thinking engagement tactics to help us communicate the transformative impact of music therapy.
• You will have the chance to be instrumental in creating the digital roadmap to increase awareness, number of supporters and donations.
• A salary of £43,252 plus £1,500 London Weighting (where applicable) total £44,752
• Pension scheme
• 31 days annual leave (pro rata)
• Hybrid working (2 days in the office and 3 days WFH)
• Salary sacrifice benefits including cycle to work.
• Employee Assistance Programme (EAP)
• A true People First charity with training and career development as part of our core
• An inclusive culture – and lots of music!

This role is full time, but we would consider part time for the right candidate.

We are proud to have a firm set of Equity, Diversity, Inclusion and Belonging (EDIB) principles that we all commit to:

• ACCESSIBLE TO ALL - Understanding and removing barriers, including barriers in communication, to becoming a client, colleague, trustee, student, volunteer, supporter, donor, or any other user of or contributor to Nordoff and Robbins’ services.
• PROVIDING EQUITY OF OPPORTUNITY - Giving everyone the right tools and access for salary, promotions, roles, responsibilities, learning, development, and access to a Music Therapist for those at most need.
• DIVERSE ENGAGEMENT - Reaching our audiences in a multitude of ways including by having conversations with them, and meeting them where they are – be that through services, communications, events, research, resources etc.
• BE FREE FROM DISCRIMINATION - To ensure we have fair practices, and allow people to speak out, question and challenge language, actions, and behaviours of N&R as an organisation and those who represent it and to provide channels for them to do so safely.
• BE VIGILANT, PROACTIVE AND RESPONSIVE - To instil a culture of continual listening, evolving, and learning from people including our clients, their families and our colleagues and students.