Commercial Sales Lead UK in London

Ready to rethink nutrition? At yfood, we’ve been pioneering good food for everyday life since 2017, offering balanced, convenient, and truly delicious options. With our products, we’ve created an entirely new category: Smart Food. Active across Europe, growing fast, and always on the lookout for fresh ideas. If you want to be part of a dynamic team that’s revolutionising the food industry, yfood is the place for you.

The UK is one of yfood’s most important growth markets. With strong foundations already in place, we’re now looking for a UK Commercial Sales Lead to accelerate our momentum, unlock new opportunities, and build a best-in-class retail operation.

As UK Commercial Sales Lead, you will own and lead yfood’s UK retail sales agenda. Working closely with the UK Country Manager and our Munich HQ, you’ll drive growth across our existing retail partners while developing new business opportunities. You’ll be responsible for commercial strategy, key customer relationships, and building a high-performing sales team as the business grows. This role combines strategic leadership with hands-on execution in a fast-moving, entrepreneurial environment.

Key established customers include: Tesco, Sainsbury’s, Co-op, Holland & Barrett, WHSmith Travel, Superdrug, Spar, Nisa, Costcutter, Musgrave Ireland, and key wholesalers.

• Working closely with the UK Country Manager to manage the P&L for UK retail channels and customers, growing revenues sustainably.
• Define and deliver the UK sales and channel strategy.
• Create and deliver revenue plans to meet and exceed sales targets.
• Identify white space and new business opportunities across UK retail.

• You’re a commercially driven, hands-on sales leader who combines structure with hustle and thrives in high-growth environments.
• 7+ years’ experience in UK Food & Drink retail sales.
• Strong experience across grocery, high street, and convenience/wholesale channels.
• Proven success winning new retail accounts and scaling existing partnerships.
• Experience owning retail P&Ls and managing complex route-to-market strategies.
• Leadership experience, with a track record of managing and developing teams.
• Excellent negotiation, communication, and stakeholder management skills.
• Strong analytical skills and commercial acumen.
• A growth mindset, high energy, and strong sense of ownership.

We’re a little different, and that’s exactly what makes us who we are:

• Passion: We’re passionate about what we do. Full of energy, optimism, and hungry for what’s next.
• Responsibility: We have each other’s backs, take responsibility, and give it our all when it really matters.
• Professionalism: We take our work seriously, but not ourselves too much. We’re open, straightforward, and always on equal footing. No bullshit, no egos. Just teamwork.
• Innovation: We prefer “Why not?” over “That’s how it’s always been done.” We love new ideas, unconventional approaches, and never stand still.

• We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
• yfood goes international. Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
• Agility is key. That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
• Vacation is important. That's why we give you 30 days of paid vacation per year.
• yfood keeps you fit. For this purpose, we offer a sports allowance, workshops and campaigns (e.g. breathwork, yoga) as part of our health management.
• Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there’s as much yfood as you can carry, for free of course in all our offices but also if you work remotely.
• As a start-up you often have to fight with clichés. But some of them are true. That’s why we also offer a fruit basket, your free caffeine kick or the still water.
• Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.