At a Glance
- Tasks: Lead influencer marketing strategies to boost yfood's brand presence across social media.
- Company: Join yfood, a pioneering company revolutionising the food industry with Smart Food.
- Benefits: 30 days paid vacation, monthly sports allowance, and flexible hybrid work model.
- Other info: Inclusive culture with no dress code and plenty of free snacks!
- Why this job: Be part of a dynamic team making a real impact in the nutrition space.
- Qualifications: Degree in Marketing or related field, plus 2-3 years in influencer marketing.
The predicted salary is between 40000 - 50000 £ per year.
YOUR MISSION
Ready to rethink nutrition? At yfood, we’ve been pioneering good food for everyday life since 2017, offering balanced, convenient, and truly delicious options. With our products, we’ve created an entirely new category: Smart Food. Active across Europe, growing fast, and always on the lookout for fresh ideas. If you want to be part of a dynamic team that’s revolutionising the food industry, yfood is the place for you.
As Influencer Marketing Manager for the UK, you will be responsible for adapting and executing yfood’s influencer marketing strategy to grow the brand’s digital presence and drive measurable business impact. You will work across performance-focused platforms, developing authentic partnerships that strengthen brand visibility while delivering against performance and brand objectives. As part of the UK marketing team, you will also contribute to refining influencer acquisition strategies, processes, and tools to ensure scalable, efficient, and high-impact partnerships.
Responsibilities
- Localise and execute yfood’s influencer marketing strategy across Instagram, YouTube, Twitch and TikTok in the UK market.
- Identify, source and onboard creators of all sizes, building a strong and diverse influencer network aligned with the brand.
- Develop creative campaign concepts and briefs that enable creators to produce authentic, high-performing content.
- Manage the end-to-end execution of influencer collaborations, including outreach, negotiation, contracting, briefing, approvals and campaign execution.
- Build and maintain strong relationships with influencers, talent managers and UK-based agencies, acting as a trusted partner for long-term collaborations.
- Manage campaign KPIs, ensuring performance is tracked, analysed and continuously optimised.
- Support performance initiatives such as affiliate collaborations, discount code tracking, whitelisting/paid amplification and creator-led paid media, where relevant.
- Monitor campaign results and compile regular reporting on influencer performance, sharing insights and best practices across markets.
- Work closely with marketing, product and retail teams to ensure influencer activity aligns with broader brand campaigns and commercial priorities.
WHAT YOU NEED TO SUCCEED
- A degree in Marketing, Communications, Business or similar.
- Experience working within influencer marketing, ideally 2-3 years.
- Knowledge of Social media & Influencer Landscape in the UK.
- Willingness to learn and an independent, structured way of working.
- Ability to work towards clear KPIs, and be comfortable with data.
- Fluent English (C2), with sensitivity to the UK tone of voice.
What we offer
- We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
- yfood goes international. Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
- Agility is key. That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
- Vacation is important. That's why we give you 30 days of paid vacation per year.
- yfood keeps you fit. We offer a monthly sports allowance of €30 to support your wellbeing.
- Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else.
- Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.
Influencer Marketing Manager - London based employer: YFood Labs GmbH
At yfood, we pride ourselves on being an innovative employer that champions diversity and inclusivity within a vibrant work culture. As an Influencer Marketing Manager in London, you will enjoy a hybrid work model, generous benefits including 30 days of paid vacation, and unique perks like a monthly sports allowance and access to our Sensory Team. Join us in revolutionising the food industry while growing your career in a dynamic environment that values fresh ideas and employee wellbeing.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Manager - London based
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing scene. Attend events, join online communities, and don’t be shy to slide into DMs. Building relationships can open doors that job applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past influencer campaigns or any relevant projects. Use social media to share your insights on trends in the industry. This not only demonstrates your expertise but also gets you noticed by potential employers.
✨Tip Number 3
Tailor your approach! When reaching out to companies like yfood, make sure to highlight how your experience aligns with their mission. Show them you understand their brand and how you can contribute to their influencer marketing strategy.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure to submit your application directly on our site, and don’t forget to follow up. A little persistence can go a long way in landing that dream job!
We think you need these skills to ace Influencer Marketing Manager - London based
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Influencer Marketing Manager role. Highlight your relevant experience in influencer marketing and any specific campaigns you've worked on that align with yfood's mission.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're passionate about influencer marketing and how you can contribute to yfood's growth. Be authentic and let your personality shine through!
Showcase Your Knowledge:Demonstrate your understanding of the UK social media landscape and influencer trends. Mention any tools or strategies you’ve used to track performance and optimise campaigns.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any updates from our team!
How to prepare for a job interview at YFood Labs GmbH
✨Know Your Influencers
Before the interview, dive deep into yfood's current influencer partnerships. Familiarise yourself with their campaigns and the influencers they work with. This will not only show your enthusiasm for the brand but also help you discuss how you can enhance their strategy.
✨Showcase Your Creativity
Prepare to present a few creative campaign ideas tailored for yfood. Think about how you can leverage platforms like Instagram and TikTok to engage audiences. Being able to share your vision will demonstrate your proactive approach and understanding of the influencer landscape.
✨Data-Driven Mindset
Since the role involves managing KPIs and analysing performance, be ready to discuss how you've used data in past roles. Bring examples of how you've tracked campaign success and optimised strategies based on insights. This will highlight your analytical skills and alignment with yfood's performance-focused approach.
✨Cultural Fit and Communication
yfood values an inclusive environment, so be yourself during the interview. Share experiences that reflect your adaptability and willingness to learn. Also, practice articulating your thoughts clearly, as effective communication is key in building relationships with influencers and teams.
