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- Tasks: Lead influencer marketing strategies to boost yfood's brand presence and drive business results.
- Company: Join yfood, a pioneering company revolutionising the food industry with innovative Smart Food products.
- Benefits: Enjoy 30 days paid vacation, hybrid work model, and a monthly sports allowance.
- Why this job: Be part of a dynamic team that values creativity and innovation in the food sector.
- Qualifications: Degree in Marketing or related field, plus 2-3 years in influencer marketing.
- Other info: Inclusive workplace with no dress code and opportunities for personal growth.
The predicted salary is between 35000 - 45000 ÂŁ per year.
Ready to rethink nutrition? At yfood, we’ve been pioneering good food for everyday life since 2017, offering balanced, convenient, and truly delicious options. With our products, we’ve created an entirely new category: Smart Food. Active across Europe, growing fast, and always on the lookout for fresh ideas. If you want to be part of a dynamic team that’s revolutionising the food industry, yfood is the place for you.
As Influencer Marketing Manager for the UK, you will be responsible for adapting and executing yfood’s influencer marketing strategy to grow the brand’s digital presence and drive measurable business impact. You will work across performance-focused platforms, developing authentic partnerships that strengthen brand visibility while delivering against performance and brand objectives. As part of the UK marketing team, you will also contribute to refining influencer acquisition strategies, processes, and tools to ensure scalable, efficient, and high-impact partnerships.
WHAT YOU NEED TO SUCCEED
- A degree in Marketing, Communications, Business or similar
- Experience working within influencer marketing, ideally 2-3 years
- Knowledge of Social media & Influencer Landscape in the UK
- Willingness to learn and an independent, structured way of working
- Ability to work towards clear KPIs, and be comfortable with data
- Fluent English (C2), with sensitivity to the UK tone of voice
WHAT DRIVES US
- Passion: We’re passionate about what we do. Full of energy, optimism, and hungry for what’s next.
- Responsibility: We have each other’s backs, take responsibility, and give it our all when it really matters.
- Professionalism: We take our work seriously, but not ourselves too much. We’re open, straightforward, and always on equal footing. No bullshit, no egos. Just teamwork.
- Innovation: We prefer “Why not?” over “That’s how it’s always been done.” We love new ideas, unconventional approaches, and never stand still.
CONTACT
Katharina Bauer
Talent Acquisition Manager
jobs@yfood.eu
Equal Opportunity Employer
At yfood, we are committed to creating equal opportunities for everyone. We celebrate diversity and are dedicated to fostering an inclusive and respectful work environment for all employees. Applications from people with disabilities are explicitly encouraged.
What we offer
- We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
- yfood goes international. Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
- Agility is key. That’s why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
- Vacation is important. That’s why we give you 30 days of paid vacation per year.
- yfood keeps you fit. We offer a monthly sports allowance of €30 to support your wellbeing. For this purpose, we offer workshops and campaigns (e.g. Yoga, Breathwork, Soccer, Pickleball) as part of our health management & Healthy@yfood.
- Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there’s as much yfood as you can carry, for free of course in all our offices but also if you work remotely.
- Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.
Influencer Marketing Manager employer: YFood Labs GmbH
Contact Detail:
YFood Labs GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing scene. Attend events, join online groups, and don’t be shy to slide into DMs. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past influencer campaigns and successes. This gives potential employers a taste of what you can bring to the table, especially for a role like Influencer Marketing Manager.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like yfood, and express your interest in working with them. A well-timed email can make a lasting impression.
✨Tip Number 4
Stay updated on trends! Follow industry news and keep an eye on emerging influencers. Being knowledgeable about the latest trends will not only help you in interviews but also show that you're passionate about the field.
We think you need these skills to ace Influencer Marketing Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role and the brand shine through. We love candidates who are genuinely excited about what we do at yfood, so don’t hold back!
Tailor Your CV: Make sure to customise your CV to highlight your experience in influencer marketing. Use keywords from the job description to show us you understand what we're looking for and how you fit into our mission.
Be Authentic: We value authenticity, so be yourself in your application. Share your unique experiences and ideas that could contribute to our innovative approach in the food industry. We want to know the real you!
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. It’s the easiest way for us to keep track of your application and ensures it lands in the right hands!
How to prepare for a job interview at YFood Labs GmbH
✨Know Your Influencers
Before the interview, do your homework on yfood's current influencer partnerships. Familiarise yourself with their campaigns and the influencers they work with. This shows that you’re genuinely interested in the brand and can hit the ground running.
✨Showcase Your Data Skills
Since the role involves working towards clear KPIs, be prepared to discuss how you've used data in past campaigns. Bring examples of how you measured success and adjusted strategies based on performance metrics. This will demonstrate your analytical mindset.
✨Embrace the Brand's Tone
yfood values a specific tone of voice, so practice speaking about the brand in a way that reflects their passion and professionalism. Use language that aligns with their values, and don’t shy away from showing your personality—just keep it professional!
✨Prepare for Innovation Questions
Expect questions about how you would approach influencer marketing differently. Think of creative ideas or unconventional strategies that could benefit yfood. They love fresh ideas, so don’t hold back on showcasing your innovative thinking!