Commercial Sales Lead UK in City of London

Ready to rethink nutrition? At yfood, we’ve been pioneering good food for everyday life since 2017, offering balanced, convenient, and truly delicious options. With our products, we’ve created an entirely new category: Smart Food. Active across Europe, growing fast, and always on the lookout for fresh ideas. If you want to be part of a dynamic team that’s revolutionising the food industry, yfood is the place for you.

The UK is one of yfood’s most important growth markets. With strong foundations already in place, we’re now looking for a UK Commercial Sales Lead to accelerate our momentum, unlock new opportunities, and build a best-in-class retail operation. As UK Commercial Sales Lead, you will own and lead yfood’s UK retail sales agenda. Working closely with the UK Country Manager and our Munich HQ, you’ll drive growth across our existing retail partners while developing new business opportunities. You’ll be responsible for commercial strategy, key customer relationships, and building a high-performing sales team as the business grows. This role combines strategic leadership with hands-on execution in a fast-moving, entrepreneurial environment.

Key established customers include: Tesco, Sainsbury’s, Co-op, Holland & Barrett, WHSmith Travel, Superdrug, Spar, Nisa, Costcutter, Musgrave Ireland, and key wholesalers.

• Commercial Leadership

• Define and deliver the UK sales and channel strategy
• Create and deliver revenue plans to meet and exceed sales targets
• Identify white space and new business opportunities across UK retail

• Lead/guide strategic relationships with key UK retail partners working with your experienced sales team
• Own commercial negotiations including pricing, trade terms, range, distribution, promotions and in-store execution excellence, for your customers and lead aligned strategies with your team.
• Act as the key interface between UK retailers and yfood HQ teams

• Scale existing accounts while opening new revenue channels
• Work cross-functionally with Marketing to deliver strong local activation plans
• Partner with Operations on forecasting, inventory, and logistics planning
• Track performance, market trends, and competitor activity

• Build, lead, and develop the UK sales team over time (including agencies)
• Oversee forecasting, reporting, and internal sales operations
• Lead with ownership, pace, and commercial discipline

What You Need to Succeed

You’re a commercially driven, hands-on sales leader who combines structure with hustle and thrives in high-growth environments.

• 7+ years’ experience in UK Food & Drink retail sales
• Strong experience across grocery, high street, and convenience/wholesale channels
• Proven success winning new retail accounts and scaling existing partnerships
• Experience owning retail P&Ls and managing complex route-to-market strategies
• Leadership experience, with a track record of managing and developing teams
• Excellent negotiation, communication, and stakeholder management skills
• Strong analytical skills and commercial acumen
• A growth mindset, high energy, and strong sense of ownership

What We Offer

We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees. yfood goes international. Although Germany is our home base, we have created a dynamic and colourful environment with our international markets, where many exciting topics are waiting for you. Agility is key. That’s why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries. Vacation is important. That’s why we give you 30 days of paid vacation per year. yfood keeps you fit. For this purpose, we offer a sports allowance, workshops and campaigns (e.g. breathwork, yoga) as part of our health management. Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavours before anyone else. Otherwise, there’s as much yfood as you can carry, for free of course in all our offices but also if you work remotely. As a start-up you often have to fight with clichés. But some of them are true. That’s why we also offer a fruit basket, your free caffeine kick or the still water. Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.

Equal Opportunity Employer

At yfood, we are committed to creating equal opportunities for everyone. We celebrate diversity and are dedicated to fostering an inclusive and respectful work environment for all employees. We welcome applications from all individuals, regardless of age, race, nationality, ethnicity, religion, gender, sexual orientation, gender identity or expression, marital status, disability, or any other characteristic protected by applicable laws. Applications from people with disabilities are explicitly encouraged.

Contact

Katharina Bauer
Talent Acquisition Manager
jobs@yfood.eu