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For Companies At a Glance
- Tasks: Lead and build a dynamic marketing function to drive revenue and brand recognition.
- Company: Join a pioneering FMCG company focused on innovation and growth.
- Benefits: Part-time role with autonomy, influence, and a collaborative team culture.
- Why this job: Shape the future of a leading challenger brand in the UK market.
- Qualifications: 10+ years in marketing, strong B2B experience, and CRM expertise.
- Other info: Flexible hybrid working setup with opportunities for career impact.
The predicted salary is between 48000 - 72000 ÂŁ per year.
Our goal is to drive innovation in FMCG. We work with consumer brands on a journey to mainstream success, providing advisory and support services to help them scale. We also partner with retailers to make it easier for them to identify and back high‑potential brands. By supporting both sides, we drive the flywheel of progress.
About the role
We’re looking for a part‑time Marketing Director to build and lead YF’s marketing function. Your mission is simple but ambitious: turn attention into revenue and help maintain YF’s position as the dominant voice in challenger FMCG. You will architect the system that connects LinkedIn, email, PR, Community, events and CRM into one commercially‑driven engine. This is a strategic role with hands‑on impact - ideal for an experienced marketing leader who enjoys building properly, not just managing activity.
What you’ll be responsible for:
- Translate YF’s 2026 ambition into a focused, measurable marketing plan
- Align LinkedIn, email, PR, community and events into one coherent growth engine
- Run disciplined 90‑day marketing sprints with clear priorities and outcomes
- Lead, manage and hold the marketing team to account
- Ensure marketing meaningfully supports — and constructively challenges — the business
- Own lead generation strategy and funnel performance
- Define and track qualified inbound (MQLs, SQLs and conversion rates)
- Build robust CRM structure, segmentation and reporting (HubSpot)
- Turn community and events into measurable revenue pathways
- Establish clear dashboards and performance metrics
- Use data to decide what to scale, optimise or stop
- Act as the voice of the founder and operator in how YF shows up
What success looks like:
- Clear marketing operating system in place within 90 days
- Consistent and commercially‑aligned LinkedIn and email cadence
- Measurable increase in qualified inbound leads
- Stronger segmentation and CRM performance
- Clear pathway from community to client
- Marketing recognised internally as a disciplined revenue driver
About you
You don’t need to tick every box, but most of these will sound like you:
- 10+ years marketing experience, including senior leadership roles
- Experience in B2B services, professional services or FMCG ecosystem environments
- Strong commercial instinct and revenue focus
- Deep understanding of CRM systems (HubSpot ideal)
- Comfortable building systems and processes from scratch
- Experienced leading small, high‑performing teams
- Structured, calm and decisive
- Comfortable working part‑time but thinking long‑term
What’s in it for you?
- A genuinely high‑impact part‑time leadership role
- Direct influence on business strategy and growth
- The opportunity to shape the dominant challenger brand platform in the UK
- Autonomy and ownership
- A collaborative, ambitious and human team culture
Location & setup
- Part‑time role (approx. 16–20 hours per week)
- Open to permanent or contract/freelance for the right person
- London‑based preferred (especially for events and key sessions)
- Hybrid working environment
Sounds like you? If you are excited by the idea of building a marketing engine that genuinely drives revenue and positioning YF as the defining voice in challenger FMCG then we would love to hear from you. Please apply via jointheteam@weareyf.com. First interviews to take place w/c 9 March online and final round in‑person w/c 16 March.
Marketing Director employer: YF
Contact Detail:
YF Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Network Like a Pro
Get out there and connect with people in the FMCG space! Attend industry events, join relevant LinkedIn groups, and don’t be shy about reaching out to potential contacts. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Showcase Your Expertise
Create content that highlights your marketing skills and insights. Whether it’s a blog post, a LinkedIn article, or even a video, let your voice be heard! This not only positions you as a thought leader but also makes you more visible to companies like YF looking for someone with your expertise.
✨Ace the Interview
Prepare for your interviews by researching the company and its competitors. Be ready to discuss how you can turn attention into revenue and align marketing strategies with business goals. We want to see your passion and strategic thinking shine through!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It shows initiative and gives us a chance to see your application in the best light. Plus, we love seeing candidates who are genuinely interested in joining our team at YF.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Show Your Passion for FMCG: When writing your application, let your enthusiasm for the FMCG sector shine through. We want to see how your experience aligns with our mission to drive innovation and support consumer brands on their journey to success.
Be Specific About Your Achievements: Don’t just list your responsibilities; highlight your achievements! Use concrete examples of how you've turned attention into revenue or built successful marketing strategies in your previous roles. This helps us see the impact you can bring to YF.
Tailor Your Application: Make sure to customise your application to reflect the specific requirements of the Marketing Director role. Mention how your skills in CRM systems and team leadership will help us create a coherent growth engine that drives results.
Keep It Professional Yet Personal: While we appreciate professionalism, don’t be afraid to let your personality come through in your writing. We’re looking for someone who can connect with our team and embody the voice of the founder, so a touch of authenticity goes a long way!
How to prepare for a job interview at YF
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics like MQLs, SQLs, and conversion rates. Be ready to discuss how you've used these metrics in past roles to drive revenue and improve performance.
✨Showcase Your Strategic Thinking
Prepare examples of how you've translated ambitious goals into actionable marketing plans. Highlight your experience with building systems from scratch and running disciplined marketing sprints to demonstrate your strategic mindset.
✨Familiarise Yourself with CRM Systems
Since a deep understanding of CRM systems, particularly HubSpot, is crucial for this role, make sure you can speak confidently about your experience with CRM tools. Discuss how you've built robust structures and reporting in previous positions.
✨Emphasise Team Leadership Skills
Be ready to talk about your experience leading high-performing teams. Share specific examples of how you've held team members accountable and fostered a culture of discipline and collaboration within your marketing function.