Marketing Manager, Digital Experiences & Services in City of London

YF works with challenger FMCG brands on their journey to mainstream success, providing advisory and support across Sales, Supply Chain, Category and the Starter Programme.

We also partner with retailers to help them find and back high potential brands.

We are hiring a Junior Marketing Manager to join our small marketing team in Old Street.

Before you read on: you need to know the FMCG industry.

You might have worked in an FMCG brand, in agency marketing in the FMCG sector, or in a service business or consultancy working with FMCG brands.

Reporting into the Marketing Director, you will turn senior level brand and marketing strategy into campaigns that land with challenger brand founders and commercial teams.

This is a small marketing team with no agency behind it, so the craft sits with you.

It is also an opportunity for genuine ownership rather than a narrowly defined marketing role.

You will be encouraged to introduce ideas, try new approaches and help build a modern, commercially effective marketing function.

• CRM
• Hub Spot database management and health, list cleansing and ongoing optimisation of segments
• Building sequences and funnels, working closely with the Business Development team on campaign outputs and lead identification
• Email marketing
• Researching, writing, building and sending weekly newsletters and campaign emails
• Building application forms and landing pages in Hub Spot
• Researching, writing and posting on the company Linked In three times per week, across FMCG events, news and trends, brand awareness content, client case studies and thought leadership
• Championing new content approaches to cut through vanilla Linked In noise
• Becoming totally immersed in the FMCG challenger brand world on Linked In. Wherever there is a useful conversation happening for challenger brands, YF should be in the comments
• Design and video
• Designing the supporting assets yourself: carousels, digital event flyers, one-pagers, social graphics and templates the wider team can pick up and use
• Filming and editing short-form video end to end, including founder and client interviews, event coverage and campaign cutdowns, captioned and cut for Linked In
• Category, data and insight
• Using category and market data to sharpen the marketing, turning insight into campaign angles, Linked In content and thought leadership that proves we know the market better than anyone else talking to challenger brands
• Capturing and creating content at events, working with videographers or independently
• 2+ years of relevant marketing experience
• You know the FMCG industry, as set out above
• If you are coming from an FMCG brand background, you understand the commercial nuances of B2B versus B2C
• Experience of the full campaign lifecycle: planning, implementing, delivering and evaluating end to-end campaigns, with email and Linked In as key channels
• You can digest high level brand strategy and translate it into practical marketing tactics
• A lot of this role runs on getting time, opinions and material out of busy colleagues, founders and clients, and making them want to help you again
• You have a genuine interest in the brands disrupting the retail landscape right now
• Confident in Canva as a minimum, Adobe a bonus. Assets that look like a design team made them
• Video. You can shoot on a phone or a camera and edit short-form content yourself, including captions, cutdowns and simple motion
• CRM and email. Hub Spot or similar, building sequences, forms, landing pages and the reporting that goes with them
• You use AI tools to work faster and you know where they help and where they do not

You will play a major role in shaping how YF shows up to the challenger brands, founders and retailers we exist to support, with real ownership over a growing capability and the chance to help build a modern marketing function from the inside.

• A competitive salary
• Healthcare cash plan
• 25 days holiday plus bank holidays, plus 1 extra day each year after 2 years of service
• Enhanced parental leave
• Paid training and development, including coaching and mentoring
• Cycle to work scheme
• Access to FMCG industry trade shows and events
• All the food and drink snacks you can get your hands on
• OFFICE

Full-time role with a minimum of 3 days per week in the office. We are open to part-time and flexible working arrangements for the right person.

Direct applications only, no agencies.