We’re partnering with one of the most exciting brands in the wellness space – a high-velocity FMCG start-up with a bold mission: solve the hidden fibre crisis. Backed by top-tier founders, this brand is redefining gut health with delicious, prebiotic-packed drinks delivered directly to your door.
This is not your average eCommerce role. You will own and drive the entire DTC strategy from the ground up. We’re talking full P&L ownership, high-impact decision-making, and real room to scale – both the business and your career.
You’ll work collaboratively across a lean and agile commercial team with support from performance partners, and you’ll work shoulder-to-shoulder with the CEO and CMO to supercharge growth.
Key responsibilities:
- Define and deliver the DTC growth strategy.
- Own the trading calendar across DTC and Amazon.
- Optimise the website experience & conversion rate.
- Lead retention via email (Klaviyo) & subscription growth.
- Manage performance channels through best-in-class agencies.
- Work cross-functionally across brand, ops, and trade.
What are we looking for:
- Proven experience growing DTC revenue in an FMCG or start-up environment.
- Strategic, analytical, but also creative – someone who gets brand and bottom line.
- Experience with Klaviyo, Shopify, Amazon, Meta, Google Ads.
- Passionate about health, wellness, and making a positive impact.
Contact Detail:
YF Recruitment Recruiting Team