Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the UK launch of a fast-growing snacking brand and develop sales strategies.
- Company: Join a dynamic European snacking disruptor backed by elite athletes.
- Benefits: Enjoy full autonomy, equity opportunities, and a competitive salary.
- Why this job: Shape the market entry strategy and make a real impact on a challenger brand.
- Qualifications: Proven Out of Home sales experience and a strong network in FMCG.
- Other info: This is a career-defining opportunity to grow a brand from the ground up.
The predicted salary is between 36000 - 60000 £ per year.
Overview
This range is provided by YF Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Sales Lead – Out of Home (UK Launch)
Hybrid/Remote | Full Autonomy | Equity Opportunity
How often do you get the chance to take a fast-growing European snacking disruptor - already delivering double-digit growth abroad - and be the one to launch it into the UK market? Backed by elite athletes and already loved across Europe, this brand is now ready to take the UK by storm.
We're looking for a Sales Lead - Out of Home to own the UK OOH strategy and execution from day one, with complete autonomy to grow foodservice, wholesale, and convenience channels.
Why This Role?
- Be the architect of the UK launch - shape the market entry strategy for a proven, high-growth challenger brand
- Full autonomy - freedom to build and execute the plan your way
- Equity - share in the upside of the business you help grow
- Career-defining opportunity - be the face of the brand in the UK and write a key chapter in its global success story
What You’ll Do
- Develop and execute the UK Out of Home sales strategy across foodservice, wholesale, and convenience
- Open and grow key customer accounts, from national wholesalers to independent operators
- Build strong, long-term partnerships with distributors and key accounts
- Work closely with the leadership team to shape brand positioning and go-to-market approach in the UK
- Track and report on performance, using insights to optimise growth
What We’re Looking For
- Proven track record in Out of Home sales within FMCG, ideally food & drink
- Strong network across foodservice, wholesale, and convenience channels
- Commercially driven with a hunter mentality and a hands-on approach
- Comfortable working autonomously and building from the ground up
- Excited by the idea of taking a challenger brand from market entry to household name
This isn’t just another sales job. It’s a once-in-a-career opportunity to take a proven European success story and make it your own in the UK — with the backing, freedom, and rewards to match.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Sales and Business Development
Industries: Food and Beverage Services and Food and Beverage Manufacturing
FMCG Sales Lead - OOH in London employer: YF Recruitment
Contact Detail:
YF Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land FMCG Sales Lead - OOH in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the FMCG space. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might help you land that dream role!
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with recruiters or during interviews, make sure to express your excitement about launching a challenger brand in the UK. Share your ideas on how you’d approach the market and why you believe in the product.
✨Tip Number 3
Prepare for those interviews! Research the company’s current position in Europe and think about how you can leverage that success in the UK. Be ready to discuss your previous experiences in OOH sales and how they can translate into this new role.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you stand out, and applying directly shows your commitment. Plus, it gives us a chance to see your application in the best light possible!
We think you need these skills to ace FMCG Sales Lead - OOH in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the FMCG sector shine through. We want to see that you’re genuinely excited about launching a brand in the UK and how your experience aligns with our vision.
Tailor Your CV: Make sure your CV is tailored to highlight your relevant experience in Out of Home sales. We’re looking for specific examples of how you've successfully built customer relationships and driven growth in similar roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for this role. Be sure to mention your hands-on approach and any unique strategies you’ve used in the past to achieve sales success.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process.
How to prepare for a job interview at YF Recruitment
✨Know Your FMCG Stuff
Make sure you brush up on your knowledge of the FMCG sector, especially in Out of Home sales. Understand the current trends, key players, and what makes this brand unique. Being able to discuss these points confidently will show that you're genuinely interested and informed.
✨Showcase Your Network
Since this role requires a strong network across foodservice, wholesale, and convenience channels, be ready to talk about your connections. Share specific examples of how you've leveraged these relationships in past roles to drive sales and growth.
✨Demonstrate Your Autonomy
This position offers complete autonomy, so it's crucial to illustrate your ability to work independently. Prepare examples of past experiences where you successfully built strategies from scratch and how you executed them effectively.
✨Be a Brand Ambassador
As the face of the brand in the UK, you need to convey passion and excitement about the product. Think about how you would position the brand in the market and be prepared to share your vision for its success during the interview.
