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- Tasks: Lead retail sales strategy and build relationships with major UK retailers.
- Company: Pioneering FMCG personal care brand focused on sustainability and women's health.
- Benefits: Competitive salary, shares, bonus, and comprehensive benefits package.
- Why this job: Shape the future of a fast-growing brand making a real impact.
- Qualifications: 5+ years in FMCG sales with strong grocery or pharmacy experience.
- Other info: Join a purpose-driven team at a pivotal growth stage.
The predicted salary is between 70000 - 80000 £ per year.
Role: Head of Sales – Retail
Salary: £70–80k + shares + bonus + comprehensive benefits package
YF are excited to be partnered with a pioneering, purpose-led FMCG personal care brand that has been challenging the norms of the industry for over two decades. As the creators of the world’s 1st in it\’s category, they are at an exciting growth stage and scaling fast!
Today, their vision is clear: to become the world’s leading femcare care brand. With products now listed in Sainsbury’s, Boots, Holland & Barrett, Look Fantastic, and more, plus partnerships with household names like Canva, Gymshark, and Claridge’s, the business is scaling fast — and needs a strong commercial leader to take retail growth to the next level.
The Role As Head of Sales – Retail, you’ll be the driving force behind expansion across grocery, pharmacy, and wholesale channels. This is a senior leadership opportunity where you’ll build a retail function from the ground up, shape strategy, and have a real stake in the future direction of the brand.
You’ll lead on building relationships with major UK retailers, driving sales and profitability, and ensuring the brand is positioned to win in an increasingly competitive market. Working closely with the leadership team, you’ll design playbooks, grow a team, and deliver impact at pace.
Key Responsibilities
- Lead and refine the sales strategy for retail and wholesale growth
- Manage and expand key UK retail accounts, securing distribution gains and NPD listings
- Own full P&L responsibility, including forecasting, budgets, and commercial analysis
- Drive negotiations, joint business planning, and promotional strategies with retailers
- Work cross-functionally with marketing, operations, and product to ensure successful launches and in-store activations
- Build strong buyer relationships and use category insights to unlock growth opportunities
About You
- 5+ years’ experience in FMCG sales or commercial leadership
- Strong background in grocery or pharmacy, with proven success in managing national retail accounts
- Commercially astute with experience handling P&Ls, forecasting, and category data
- Entrepreneurial and hands-on, with experience in scaling fast-growth brands
- Excellent communicator, negotiator, and relationship builder
- Purpose-driven, with a passion for sustainability, health, and positive change in women’s health
What’s on Offer
- Salary of £70–80k + shares + bonus +comprehensive benefits package
- The opportunity to build a function and shape strategy at a pivotal growth stage
- A chance to join a pioneering, values-led brand making a genuine difference
This is an exciting opportunity for a commercially sharp leader with big ambition. If you’re looking to combine your FMCG expertise with purpose and impact, we’d love to hear from you.
Head of Sales - Retail employer: YF Recruitment
Contact Detail:
YF Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales - Retail
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Know their products, values, and recent news. This shows you're genuinely interested and ready to contribute to their mission.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs. Highlight your successes in FMCG sales and how you can drive growth for their brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Sales - Retail
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Sales - Retail. Highlight your experience in FMCG sales and any specific achievements that showcase your ability to drive growth and manage key accounts.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the brand and how your skills align with our vision. Don’t forget to mention your experience in building relationships with major retailers!
Showcase Your Commercial Acumen: We want to see your understanding of P&L management and forecasting. Include examples of how you've successfully handled budgets and driven profitability in previous roles to demonstrate your commercial savvy.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at YF Recruitment
✨Know Your Numbers
As a Head of Sales, you'll need to demonstrate your commercial acumen. Brush up on your P&L management skills and be ready to discuss specific figures from your past roles. Show how you've driven sales growth and managed budgets effectively.
✨Understand the Brand's Vision
Familiarise yourself with the company's mission and values. Be prepared to discuss how your experience aligns with their purpose-led approach. Highlight your passion for sustainability and women's health, as this will resonate well with the interviewers.
✨Build Relationships in Advance
Research key retailers the brand partners with, like Sainsbury’s and Boots. If possible, reach out to contacts within those companies to gain insights. This will not only help you understand the market better but also show your proactive nature during the interview.
✨Prepare for Scenario Questions
Expect questions that assess your strategic thinking and problem-solving abilities. Prepare examples of how you've tackled challenges in previous roles, especially in fast-paced environments. Use the STAR method (Situation, Task, Action, Result) to structure your responses.