At a Glance
- Tasks: Lead sales growth for a premium chilled foods brand in retail and foodservice.
- Company: Dynamic challenger brand with strong restaurant credibility and ambitious growth plans.
- Benefits: Hybrid working, competitive salary, and the chance to shape a growing team.
- Other info: Join a vibrant team in Camden and help double the business size quickly.
- Why this job: Own the commercial agenda and make a significant impact on a fast-growing brand.
- Qualifications: Proven success in UK retail, strong key account leadership, and a founder mentality.
The predicted salary is between 43200 - 72000 £ per year.
This is not a maintenance role. This is a build-it, scale-it, own-it opportunity. We’re hiring a Head of Sales for a premium chilled foods challenger brand already supplying many of the UK’s most loved restaurants - and now accelerating hard into major retail. The product quality is exceptional. The foundations are strong. The growth is happening. Now they need the commercial leader who can turn momentum into scale.
The Moment:
- £5m turnover today
- Clear trajectory toward £10m+ in the next phase
- 12-person agile team
- Strong operational backbone already in place
- Retail growing fast and becoming a powerful brand driver - with success in major retailers already
- Foodservice has built credibility. Retail will build visibility.
This role connects the two - and turns them into serious growth.
What You’ll Own:
- You won’t inherit a big team and a playbook. You’ll build the engine.
- Drive growth across major UK grocery multiples.
- Expand and strengthen foodservice routes-to-market.
- Win new listings - and more importantly, scale them.
- Build structured, high-impact joint business plans.
- Improve rate of sale, margin and distribution.
- Set the commercial rhythm: forecasting, account cadence, prioritisation.
- Work directly with founders to accelerate the path to £10m+.
- Shape the next hires as the sales function expands.
What You Bring:
This is for someone who knows how to win - and scale - in UK retail.
- Essential: Proven success with major grocery multiples (Tesco, Sainsbury’s, Asda, Morrisons, Co-op, Waitrose etc.)
- Strong key account leadership: JBPs, rate-of-sale levers, forecasting, commercial negotiation.
- Experience navigating foodservice / wholesale routes-to-market.
- Evidence of turning distribution into meaningful growth.
Highly valuable:
- Challenger or scale-up experience.
- Comfort operating without layers, structure or safety nets.
- Experience building commercial processes from the ground up.
Mindset: Founder mentality - you take ownership, not instructions. Relentless about outcomes. Energised by stretching targets. Commercially sharp and customer-obsessed. Comfortable rolling up your sleeves while setting direction.
Working Setup:
- London office (Camden area)
- Hybrid: 2–3 days in-office
- Customer-facing and visible.
Why This Is Exciting: You’re not stepping into a corporate machine. You’re joining a business with:
- Outstanding product quality.
- Strong restaurant credibility.
- Growing retail traction.
- Clear ambition and plan to double in size - quickly.
If you’ve been waiting for the role where you can truly own the commercial agenda and build something significant - this is it.
Head of Sales employer: YF Recruitment
Join one of the UK's fastest-growing challenger food brands as a Supply Chain Planner, where you'll enjoy genuine ownership from day one and have direct access to senior leadership. With a vibrant work culture that promotes innovation and collaboration, you'll have the opportunity to make a significant impact on the supply chain while enjoying benefits like hybrid working, unlimited holiday, and monthly team socials. This role not only offers a chance for personal growth but also allows you to be part of an exciting journey as the company continues to scale both nationally and internationally.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews! Research the company thoroughly and understand their products and market position. Be ready to discuss how your experience aligns with their goals, especially around scaling and growth. Show them you’re not just another candidate, but the one they need to drive their sales forward.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications that way!
We think you need these skills to ace Head of Sales
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through. We want to see that you’re genuinely excited about the opportunity to build and scale a premium brand in the chilled foods sector.
Tailor Your Experience:Make sure to highlight your relevant experience with major grocery multiples and foodservice routes-to-market. We’re looking for someone who knows how to win in UK retail, so connect your past successes directly to what we need.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you the perfect fit for this role. Remember, we want to see your commercial acumen without wading through fluff!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to engage with us directly.
How to prepare for a job interview at YF Recruitment
✨Know Your Numbers
Before the interview, brush up on your sales metrics and achievements. Be ready to discuss specific figures related to growth, margin improvements, and successful negotiations with major grocery multiples. This role is all about scaling, so showing you can back up your claims with data will impress.
✨Understand the Brand
Dive deep into the company’s product offerings and their unique selling points. Familiarise yourself with their current market position in both retail and foodservice. Being able to articulate how you can leverage their strengths to drive growth will show that you’re not just interested in the role, but also in the brand’s future.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges, like winning new listings or improving rate of sale. Think through your past experiences and be ready to share relevant examples that demonstrate your problem-solving skills and strategic thinking.
✨Show Your Founder Mentality
This role requires a proactive approach, so convey your ownership mindset during the interview. Share instances where you’ve taken initiative, built processes from scratch, or navigated ambiguity. Highlighting your ability to thrive in a fast-paced, scale-up environment will resonate well with the interviewers.
