Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the launch of a fast-growing snacking brand in the UK market.
- Company: Join a dynamic European snacking disruptor backed by elite athletes.
- Benefits: Enjoy full autonomy, equity opportunities, and a competitive salary.
- Why this job: Shape the future of a challenger brand and make a real impact.
- Qualifications: Proven Out of Home sales experience and strong industry connections.
- Other info: This is a career-defining opportunity with excellent growth potential.
The predicted salary is between 36000 - 60000 £ per year.
Overview
This range is provided by YF Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from YF Recruitment
Recruitment Director | YF B Corp Certified | Driving Innovation in FMCG
Sales Lead – Out of Home (UK Launch)
Hybrid/Remote | Full Autonomy | Equity Opportunity
How often do you get the chance to take a fast-growing European snacking disruptor – already delivering double-digit growth abroad – and be the one to launch it into the UK market?
Backed by elite athletes and already loved across Europe, this brand is now ready to take the UK by storm.
We’re looking for a Sales Lead – Out of Home to own the UK OOH strategy and execution from day one, with complete autonomy to grow foodservice, wholesale, and convenience channels.
Why This Role?
- Be the architect of the UK launch – shape the market entry strategy for a proven, high-growth challenger brand
- Full autonomy – freedom to build and execute the plan your way
- Equity – share in the upside of the business you help grow
- Career-defining opportunity – be the face of the brand in the UK and write a key chapter in its global success story
What You’ll Do
- Develop and execute the UK Out of Home sales strategy across foodservice, wholesale, and convenience
- Open and grow key customer accounts, from national wholesalers to independent operators
- Build strong, long-term partnerships with distributors and key accounts
- Work closely with the leadership team to shape brand positioning and go-to-market approach in the UK
- Track and report on performance, using insights to optimise growth
What We’re Looking For
- Proven track record in Out of Home sales within FMCG, ideally food & drink
- Strong network across foodservice, wholesale, and convenience channels
- Commercially driven with a hunter mentality and a hands-on approach
- Comfortable working autonomously and building from the ground up
- Excited by the idea of taking a challenger brand from market entry to household name
This isn’t just another sales job.
It’s a once-in-a-career opportunity to take a proven European success story and make it your own in the UK — with the backing, freedom, and rewards to match.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Sales and Business Development
- Industries: Food and Beverage Services and Food and Beverage Manufacturing
#J-18808-Ljbffr
FMCG Sales Lead - OOH employer: YF Recruitment
Contact Detail:
YF Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land FMCG Sales Lead - OOH
✨Tip Number 1
Network like a pro! Get out there and connect with people in the FMCG space, especially those in foodservice and wholesale. Attend industry events or join relevant online groups to make those valuable connections.
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with potential employers, let your enthusiasm for the product shine through. Share ideas on how you’d launch it in the UK and make it a household name.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their market position and think about how you can contribute to their growth. This will show you’re serious and ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and take the initiative to reach out directly.
We think you need these skills to ace FMCG Sales Lead - OOH
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the FMCG sector shine through. We want to see that you’re genuinely excited about launching a brand in the UK and how you can contribute to its success.
Tailor Your Experience: Make sure to highlight your relevant experience in Out of Home sales. We’re looking for specific examples that demonstrate your track record and how you've built strong partnerships in the foodservice and wholesale channels.
Be Authentic: Don’t be afraid to show your personality! We appreciate authenticity, so let us know what makes you unique and how your hands-on approach can help shape our market entry strategy.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process.
How to prepare for a job interview at YF Recruitment
✨Know Your FMCG Stuff
Make sure you brush up on your knowledge of the FMCG sector, especially in Out of Home sales. Understand the current trends, key players, and challenges in the foodservice, wholesale, and convenience channels. This will show that you're not just interested in the role but are genuinely passionate about the industry.
✨Showcase Your Hunter Mentality
Prepare to discuss specific examples where you've successfully opened new accounts or grown existing ones. Highlight your hands-on approach and how you've built strong partnerships in the past. This is your chance to demonstrate that you have the drive and determination to make things happen.
✨Be Ready to Talk Strategy
Since this role involves shaping the UK launch strategy, come prepared with ideas on how you would approach it. Think about market entry tactics, potential customer segments, and how you would position the brand. This will show that you’re proactive and ready to take ownership from day one.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the brand and its goals. Inquire about their vision for the UK market, the challenges they foresee, and how they measure success. This not only shows your interest but also helps you gauge if the company aligns with your career aspirations.
