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- Tasks: Lead sales growth in premium chilled foods and build impactful strategies.
- Company: Dynamic challenger brand with strong restaurant credibility and retail ambitions.
- Benefits: Hybrid working, competitive salary, and the chance to shape a growing team.
- Why this job: Own the commercial agenda and drive significant growth in a fast-paced environment.
- Qualifications: Proven success in UK retail and key account leadership experience.
- Other info: Join a passionate team and make a real impact on the brand's future.
The predicted salary is between 48000 - 72000 £ per year.
This is not a maintenance role. This is a build-it, scale-it, own-it opportunity. We’re hiring a Head of Sales for a premium chilled foods challenger brand already supplying many of the UK’s most loved restaurants - and now accelerating hard into major retail.
The product quality is exceptional. The foundations are strong. The growth is happening. Now they need the commercial leader who can turn momentum into scale.
- £5m turnover today
- Clear trajectory toward £10m+ in the next phase
- 12-person agile team
- Strong operational backbone already in place
- Retail growing fast and becoming a powerful brand driver - with success in major retailers already
- Foodservice has built credibility. Retail will build visibility.
This role connects the two - and turns them into serious growth.
What You’ll Own
You won’t inherit a big team and a playbook. You’ll build the engine. You’ll:
- Drive growth across major UK grocery multiples
- Expand and strengthen foodservice routes-to-market
- Win new listings - and more importantly, scale them
- Build structured, high-impact joint business plans
- Improve rate of sale, margin and distribution
- Set the commercial rhythm: forecasting, account cadence, prioritisation
- Work directly with founders to accelerate the path to £10m+
- Shape the next hires as the sales function expands
What You Bring
This is for someone who knows how to win - and scale - in UK retail.
- Essential:
- Proven success with major grocery multiples (Tesco, Sainsbury’s, Asda, Morrisons, Co-op, Waitrose etc.)
- Strong key account leadership: JBPs, rate-of-sale levers, forecasting, commercial negotiation
- Experience navigating foodservice / wholesale routes-to-market
- Evidence of turning distribution into meaningful growth
- Highly valuable:
- Challenger or scale-up experience
- Comfort operating without layers, structure or safety nets
- Experience building commercial processes from the ground up
Mindset:
- Founder mentality - you take ownership, not instructions
- Relentless about outcomes
- Energised by stretching targets
- Commercially sharp and customer-obsessed
- Comfortable rolling up your sleeves while setting direction
Working Setup
London office (Camden area) Hybrid: 2–3 days in-office Customer-facing and visible
Why This Is Exciting
You’re not stepping into a corporate machine. You’re joining a business with:
- Outstanding product quality
- Strong restaurant credibility
- Growing retail traction
- Clear ambition and plan to double in size - quickly
If you’ve been waiting for the role where you can truly own the commercial agenda and build something significant - this is it.
Head of Sales in England employer: YF Recruitment
Contact Detail:
YF Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales in England
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your achievements! When you get the chance to chat with hiring managers or during interviews, make sure to highlight your past successes in sales. Use specific examples that demonstrate how you've driven growth and built relationships with major retailers.
✨Tip Number 3
Prepare for the interview like it’s game day! Research the company thoroughly, understand their products, and be ready to discuss how you can help them scale. Think about how your experience aligns with their goals and come armed with ideas on how to drive growth.
✨Tip Number 4
Don’t forget to apply through our website! We’re all about connecting talent with opportunities, and applying directly can give you an edge. Plus, it shows you’re genuinely interested in being part of our team and contributing to our exciting journey.
We think you need these skills to ace Head of Sales in England
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through. We want to see that you’re genuinely excited about the opportunity to lead sales in a premium chilled foods brand. Share why this challenge speaks to you and how you can contribute to our growth.
Tailor Your Experience: Make sure to highlight your relevant experience with major grocery multiples and foodservice routes-to-market. We’re looking for someone who knows how to scale and win, so connect your past successes directly to what we’re aiming to achieve at StudySmarter.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Use bullet points if necessary to make your achievements stand out. Remember, we want to see your impact and how you can drive results.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at StudySmarter.
How to prepare for a job interview at YF Recruitment
✨Know Your Numbers
Before the interview, brush up on your sales metrics and achievements. Be ready to discuss specific figures related to your past successes with major grocery multiples. This will show that you understand the commercial landscape and can drive growth effectively.
✨Showcase Your Challenger Spirit
This role is all about building and scaling, so come prepared with examples of how you've navigated challenges in previous roles. Highlight your experience in fast-paced environments and how you've turned obstacles into opportunities for growth.
✨Connect the Dots
Make sure you can articulate how your experience in foodservice and retail can work together to drive success. Prepare to discuss joint business plans and how you’ve successfully expanded routes-to-market in the past.
✨Demonstrate Ownership
The company is looking for someone with a founder mentality. Be ready to share instances where you took initiative and ownership of projects. Show them that you’re not just a follower but a leader who can set direction and achieve results.