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- Tasks: Lead brand strategy and manage social media campaigns to boost gut health awareness.
- Company: Join a revolutionary supplement brand transforming the health and wellness industry.
- Benefits: Enjoy flexible working options and exciting collaborations with influencers.
- Why this job: Be part of a mission-driven team making a real impact on people's health.
- Qualifications: 3+ years in marketing, preferably in FMCG or health; social media expertise required.
- Other info: Passion for wellness and knowledge in nutrition is a plus!
The predicted salary is between 36000 - 60000 £ per year.
Are you a powerhouse brand builder with a passion for health and wellness? Ready to take a challenger brand from emerging to unmissable? We’re working with one of the most exciting new names in the supplement space; a business on a mission to flip the script on live bacteria supplements and revolutionise the way people engage with gut health. They’re looking for a Marketing & Brand Lead: someone sharp, strategic and creative, who can roll up their sleeves and run the show across brand, social, influencer and comms.
Key responsibilities:
- Owning and activating the brand across all external channels.
- Leading content creation, campaigns and collaborations across socials.
- Managing influencer partnerships and bringing collabs to life.
- Strong commercial focus delivering brand strategy with consistency and flair.
Key requirements:
- 3+ years' marketing experience; ideally within FMCG/ health and wellness space.
- Proven track record with paid and organic social, specifically META, TikTok and Instagram.
- Passion for wellness, and bonus points if you’ve got some science/nutrition know-how.
Brand & Social Manager employer: YF Recruitment
Contact Detail:
YF Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Social Manager
✨Tip Number 1
Familiarise yourself with the latest trends in health and wellness marketing. Follow industry leaders on social media and engage with their content to understand what resonates with audiences. This will help you demonstrate your knowledge during interviews.
✨Tip Number 2
Showcase your creativity by developing a mock campaign for a health supplement brand. Use platforms like Instagram or TikTok to create sample posts or videos that highlight your strategic thinking and flair for content creation.
✨Tip Number 3
Network with professionals in the FMCG and health sectors. Attend relevant events, webinars, or workshops to connect with potential influencers and collaborators. Building these relationships can give you an edge when applying for the role.
✨Tip Number 4
Prepare to discuss your experience with paid and organic social strategies in detail. Be ready to share specific examples of successful campaigns you've managed, particularly on META, TikTok, and Instagram, to showcase your expertise.
We think you need these skills to ace Brand & Social Manager
Some tips for your application 🫡
Understand the Brand: Dive deep into the company's mission and values. Familiarise yourself with their products and how they differentiate themselves in the health and wellness market. This knowledge will help you tailor your application to show that you're aligned with their vision.
Highlight Relevant Experience: Make sure to emphasise your 3+ years of marketing experience, particularly in FMCG or health and wellness. Use specific examples from your past roles that demonstrate your success in brand building, social media management, and influencer partnerships.
Showcase Your Creativity: Since the role requires a sharp and creative mindset, include examples of innovative campaigns or content you've created. Discuss how you approached challenges and what unique strategies you implemented to engage audiences.
Tailor Your CV and Cover Letter: Customise your CV and cover letter to reflect the key responsibilities and requirements mentioned in the job description. Use keywords related to brand activation, social media strategy, and commercial focus to ensure your application stands out.
How to prepare for a job interview at YF Recruitment
✨Show Your Passion for Health and Wellness
Make sure to express your genuine interest in health and wellness during the interview. Share personal experiences or insights that highlight your commitment to this field, as it will resonate well with the company's mission.
✨Demonstrate Your Brand Building Skills
Prepare specific examples of past campaigns you've led or contributed to, especially those that showcase your ability to build a brand. Discuss the strategies you employed and the results achieved to illustrate your expertise.
✨Familiarise Yourself with Social Media Trends
Since the role involves managing social media channels, be ready to discuss current trends on platforms like META, TikTok, and Instagram. Highlight any successful campaigns you've executed on these platforms and how you engaged audiences effectively.
✨Prepare for Questions on Influencer Partnerships
Think about your experience with influencer collaborations and be prepared to discuss how you identify and manage partnerships. Share examples of successful collaborations and the impact they had on brand visibility and engagement.
