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For Companies At a Glance
- Tasks: Lead innovative marketing strategies and drive revenue growth in a dynamic environment.
- Company: Join Yext, a top-rated brand visibility platform recognised globally for its culture.
- Benefits: Enjoy competitive pay, career development, and a collaborative work atmosphere.
- Why this job: Make a real impact with AI-driven marketing in a fast-paced, high-ownership role.
- Qualifications: 6–8 years in B2B marketing with a focus on field marketing and account-based strategies.
- Other info: Work closely with sales and global teams to shape regional marketing success.
The predicted salary is between 60000 - 80000 £ per year.
Yext (NYSE: YEXT) is the leading brand visibility platform, built for a world where discovery and engagement happen everywhere — across AI search, traditional search, social media, websites, and direct communications. Powered by over 2 billion trusted data points and a suite of integrated products, Yext provides brands the clarity, control, and confidence to perform across digital channels.
About the Role
Yext is redefining how enterprise brands grow in an AI-first world, and we’re looking for a Field Marketing Manager to own pipeline generation and market impact across the Central region in Germany. This is a high-ownership role spanning field marketing, events, and account-based marketing, where you will define how Yext shows up in the region and directly influence revenue outcomes.
You will bring a modern, data-driven approach to regional marketing, using AI and automation to scale programs, improve precision, and continuously optimise performance.
What You’ll Do
- Regional Strategy & Revenue Ownership
- Own pipeline impact for the Central region, including sourced and influenced revenue across prospect and strategic accounts.
- Develop and execute an integrated regional marketing strategy aligned to pipeline goals, vertical priorities, and account segmentation.
- Identify pipeline gaps and reallocate budget, channels, and program focus to maximise impact.
- Bring a strong point of view on German market dynamics, buyer behaviour, and competitive positioning to shape regional strategy.
- Account-Based Marketing & Sales Partnership
- Partner with Sales leadership to define account prioritisation, engagement strategy, and success metrics for target accounts.
- Own activation of regional ABM programs, ensuring alignment across field programs, digital campaigns, and sales plays.
- Act as a strategic partner to Sales, BDRs, and Customer Success, influencing priorities, driving alignment, and ensuring follow-through.
- Design programs that accelerate deal progression, increase account penetration, and improve win rates.
- Program Execution & Experience Design
- Build and own a quarterly calendar of high-impact programs, including executive events, field activations, and virtual experiences.
- Lead end-to-end execution of first-party, third-party, and virtual events, ensuring exceptional quality and strong business outcomes.
- Design integrated, multi-touch programs that connect events, digital, and outbound motions into cohesive experiences.
- Continuously test new formats, channels, and engagement strategies to improve performance and differentiation.
- Performance, Analytics & Optimization
- Define success metrics tied to pipeline creation, deal progression, and revenue outcomes.
- Analyse program performance to identify trends, diagnose gaps, and inform strategic decisions.
- Make data-driven tradeoffs, scaling high-performing programs and eliminating underperforming ones.
- Track and maintain campaign performance in systems such as Salesforce and Hockeystack, contributing to clear, actionable reporting.
- AI-Driven Execution & Operational Scale
- Leverage AI tools to accelerate campaign development, including segmentation, personalisation, and content creation.
- Use AI-driven insights to improve targeting, timing, and program effectiveness across channels.
- Identify and automate manual workflows across event execution, reporting, and follow-up to increase efficiency and scale.
- Partner with global marketing and operations teams to test and scale AI-enabled marketing capabilities.
- Build repeatable playbooks, templates, and systems that enable consistent, scalable execution across the region.
- Cross-Functional Collaboration
- Partner closely with global marketing teams and Centres of Excellence to adapt and amplify global campaigns locally.
- Share regional insights and performance learnings to inform broader marketing strategy.
- Ensure strong alignment across marketing, sales, and customer success to maximize program impact.
What You Have
- 6–8+ years in B2B marketing, with deep experience in field marketing, events, and account-based marketing within enterprise SaaS environments.
- Proven track record of owning or significantly influencing pipeline and revenue outcomes.
- Experience supporting high ACV, multi-stakeholder sales cycles and enterprise deal progression.
- Strong ability to develop and execute integrated marketing strategies, from planning through execution and optimisation.
- Demonstrated success partnering with Sales leadership and influencing account strategy and priorities.
- Analytical mindset with the ability to connect marketing activity to pipeline performance and business outcomes.
- Experience using AI tools or automation to improve marketing efficiency, personalisation, or performance analysis.
- Strong project management and organisational skills, with the ability to manage multiple high-impact programs simultaneously.
- Fluency in German and English (written and spoken).
- Willingness to travel approximately 20% for events and regional activations.
Nice-to-Have
- Experience managing regional marketing budgets and allocating spend based on performance.
- Familiarity with ABM platforms, marketing automation tools, and data platforms such as Salesforce and Hockeystack.
- Experience building programs or processes from scratch in ambiguous or fast-scaling environments.
Why You’ll Love It Here
- Impact: Direct ownership of pipeline and revenue outcomes in a key growth region.
- Innovation: Opportunity to define modern, AI-driven field marketing practices.
- Collaboration: Close partnership with Sales, Product, and global marketing leaders.
- Growth: High visibility role with the ability to shape regional strategy and execution.
- Culture: Fast-moving, performance-oriented environment with a focus on results and continuous improvement.
Field Marketing Manager employer: Yext
Contact Detail:
Yext Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Field Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing projects and successes. This gives potential employers a taste of what you can bring to the table, especially in a data-driven role like this one.
✨Tip Number 3
Prepare for interviews by researching Yext and its market position. Understand their products and how they leverage AI in marketing. Tailor your answers to show how your experience aligns with their goals and values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Yext team.
We think you need these skills to ace Field Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Field Marketing Manager role. Highlight your experience in B2B marketing, especially in field marketing and account-based marketing, to show us you’re the perfect fit!
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use numbers and specific examples to demonstrate how you've influenced pipeline and revenue outcomes in previous roles.
Be Authentic: Let your personality shine through in your application. We value innovation and collaboration, so share your unique approach to marketing and how you’ve worked with teams to achieve success.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at Yext
✨Know Your Numbers
As a Field Marketing Manager, you'll need to demonstrate your understanding of pipeline metrics and revenue outcomes. Brush up on your past achievements related to pipeline generation and be ready to discuss specific numbers that showcase your impact.
✨Showcase Your Strategic Mindset
Prepare to talk about how you've developed and executed integrated marketing strategies in the past. Think of examples where you identified gaps and reallocated resources effectively. This will show your ability to think critically and strategically.
✨Familiarise Yourself with AI Tools
Since this role involves leveraging AI for marketing efficiency, make sure you can discuss any experience you have with AI tools or automation. Be ready to share how you've used these technologies to improve targeting or campaign performance.
✨Collaborate Like a Pro
This position requires strong collaboration with sales and other teams. Prepare examples of how you've successfully partnered with different departments in previous roles. Highlight your communication skills and ability to align marketing efforts with sales goals.