Ecommerce Marketing Specialist With German, Lead – EU

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.

This is a high-impact role responsible for leading eCommerce marketing across YETI's direct-to-consumer channels in the UK. As the eCommerce Marketing Lead, you will own and execute strategies on site to drive traffic, conversion, and revenue growth while elevating our brand presence across key markets. Reporting to the eCommerce Marketing Manager, EMEA, you will work cross-functionally with development, supply chain, logistics, and business operations teams to deliver best-in-class customer experiences and business results.

• Own the performance of the YETI EU Website, and highlight opportunities for improved performance across the site, in 6 languages: English, German, French, Dutch, Spanish & Italian.
• Own the execution of Global trade plan on the EU site.
• Own the optimization of site search and on-site recommendations maximizing opportunities or personalizing the performance of placements on site.
• Develop & run localized marketing opportunities, supplementing global calendar with additional moments to maximize revenue opportunity in marketing.
• Brief and tailor localization opportunities to channel teams to optimise/amplify localized opportunities across Email, paid media and on-site content (banners, lifestyle styles, etc.).
• Own website content, ensuring the site is optimized for conversion, engaging storytelling, and seamless UX/UI.
• Work closely with the development team to execute site enhancements, A/B testing, and technical optimizations that improve performance and user experience.
• Leverage analytics and performance data to optimize site campaigns & performance, identify opportunities, and drive business decisions.
• KPI reporting and forecasting; generating insights for trends, changes, and deviations from expected performance and forecasts.
• Work as part of the eCom team for QA and oversee quality of execution on site.

• Fluent German speaker (spoken and written).
• A strategic marketer with a deep understanding of eCommerce marketing, digital acquisition, and retention strategies.
• Highly analytical with a data-driven approach to decision-making.
• A collaborative leader who can work across multiple teams to drive results.
• Strong attention to detail and QA process to execute on site at a high standard.
• A problem-solver with a passion for continuous optimization and innovation.
• An excellent communicator, able to translate complex strategies into clear execution plans.
• An ability to write copy in line with brand guidelines and adapt to UK market when needed.
• Prepared to get involved in anything related to the site and test/optimise the method to execute any work required delivery with a strong on-site experience.

• Fluent German speaker (written and spoken).
• 5 years of experience in eCommerce marketing.
• Proven track record of driving growth in a direct-to-consumer eCommerce environment.
• Strong knowledge of web analytics (Google Analytics, GA4), marketing automation tools, and eCommerce platforms (Shopify preferred).
• Highly organized with experience in project management tools.
• Experience working with development teams to implement site improvements and enhance digital experiences.
• Confidence in Commercial KPIs and forecasting site performance.
• Experience in Shopify preferred.

YETI is proud to be an Equal Opportunity Employer. Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD.