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For Companies At a Glance
- Tasks: Lead eCommerce marketing strategies to drive traffic, conversion, and revenue growth.
- Company: Join YETI, a brand dedicated to outdoor adventures and high-quality gear.
- Benefits: Inclusive culture, competitive perks, and opportunities for personal growth.
- Why this job: Make a real impact in the eCommerce space while working with innovative teams.
- Qualifications: 5 years of eCommerce marketing experience and strong analytical skills.
- Other info: Collaborative environment with a focus on continuous optimization and innovation.
The predicted salary is between 36000 - 60000 £ per year.
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you will have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you will help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.
At YETI, we believe in creating world-class products that inspire and equip people for their adventures. Our eCommerce team plays a critical role in delivering exceptional online experience, driving brand engagement, and expanding our digital presence. We are looking for a strategic and results-driven eCommerce Marketing Lead to accelerate our growth in the UK.
Responsibilities
- This is a high-impact role responsible for leading eCommerce marketing across YETI's direct-to-consumer channels in the UK.
- As the eCommerce Marketing Lead, you will own and execute strategies on site to drive traffic, conversion, and revenue growth while elevating our brand presence across key markets.
- Reporting to the eCommerce Marketing Manager, EMEA, you will work cross-functionally with development, supply chain, logistics, and business operations teams to deliver best-in-class customer experiences and business results.
- Own the performance of the YETI UK Website, highlighting opportunities for improved performance across the site.
- Own the execution of the Global trade plan on the UK site.
- Own the optimization of Site Search & on-site recommendations maximizing the opportunities for personalization and placement performance on site.
- Develop & run localized marketing opportunities, supplementing global calendar with additional moments to maximize revenue opportunity in marketing.
- Brief and tailor localization opportunities to channel team members to optimise/amplify localized opportunities across Email, paid media and on-site content (Banners, lifestyle styles etc).
- Own website content, ensuring the site is optimized for conversion, engaging storytelling, and seamless UX/UI.
- Work closely with the development team to execute site enhancements, A/B testing, and technical optimizations that improve performance and user experience.
- Leverage analytics and performance data to optimise site campaigns & performance, identify opportunities, and drive business decisions.
- KPI reporting and forecasting generating insights for trends, changes, and deviations from expected performance and forecasts.
- Work as part of the eCom team for QA and oversee quality of execution on site.
What You Are
- A strategic marketer with a deep understanding of eCommerce marketing, digital acquisition, and retention strategies.
- Highly analytical with a data-driven approach to decision-making.
- A collaborative leader who can work across multiple teams to drive results.
- Strong attention to detail and QA process to execute on site at a high standard.
- A problem-solver with a passion for continuous optimization and innovation.
- An excellent communicator, able to translate complex strategies into clear execution plans.
- An ability to write copy in line with brand guidelines and adapt to the UK market when needed.
- Prepared to get involved in anything related to the site and test/optimise the method to execute any work required to deliver a strong on-site experience.
What You Bring
- 5 years of experience in eCommerce marketing.
- Proven track record of driving growth in a direct-to-consumer eCommerce environment.
- Strong knowledge of web analytics (Google Analytics, GA4), marketing automation tools, and eCommerce platforms (Shopify preferred).
- Highly organized with experience in project management tools.
- Experience working with development teams to implement site improvements and enhance digital experiences.
- Confidence in Commercial KPIs and forecasting site performance.
- Experience in Shopify expected.
Benefits
Learn about the benefits and perks we offer at YETI. YETI is proud to be an Equal Opportunity Employer. Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD.
Ecommerce Marketing Specialist, Lead – UK employer: YETI
Contact Detail:
YETI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Marketing Specialist, Lead – UK
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who work at YETI or similar companies. A friendly chat can open doors and give you insights that might just help you land that interview.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your eCommerce marketing expertise. Share it on LinkedIn or even directly with the YETI team to demonstrate your passion and knowledge.
✨Tip Number 3
Prepare for the interview by diving deep into YETI's brand and products. Understand their mission and values, and think about how your experience aligns with their goals. This will show them you're genuinely interested and ready to contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the YETI family and ready to take on the wild challenges ahead.
We think you need these skills to ace Ecommerce Marketing Specialist, Lead – UK
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the skills and experiences that align with the eCommerce Marketing Lead role. Highlight your strategic marketing experience and any relevant achievements in driving growth.
Showcase Your Analytical Skills: Since this role is highly analytical, don’t forget to mention your experience with web analytics tools like Google Analytics or GA4. Share specific examples of how you've used data to drive decisions and optimise performance.
Demonstrate Collaboration: We love a team player! In your application, emphasise your ability to work cross-functionally with different teams. Share instances where you’ve collaborated with development or marketing teams to achieve results.
Apply Through Our Website: For the best chance of success, make sure to submit your application through our official website. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at YETI
✨Know Your eCommerce Inside Out
Make sure you brush up on your eCommerce marketing knowledge, especially around digital acquisition and retention strategies. Be ready to discuss how you've driven growth in previous roles and how you can apply that experience to YETI's direct-to-consumer channels.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing specific examples of how you've used data to optimise campaigns or improve site performance. Familiarise yourself with tools like Google Analytics and be ready to talk about how you've leveraged insights to drive business decisions.
✨Collaboration is Key
YETI values teamwork, so be prepared to share examples of how you've successfully collaborated with cross-functional teams. Highlight your experience working with development, supply chain, and logistics teams to enhance customer experiences and achieve results.
✨Tailor Your Communication Style
Since you'll need to adapt your messaging for the UK market, practice articulating your ideas clearly and concisely. Be ready to discuss how you can translate complex strategies into actionable plans while maintaining brand guidelines and engaging storytelling.