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- Tasks: Manage and execute email marketing campaigns for UK and European audiences.
- Company: Join YETI, a brand that values outdoor adventures and innovative teamwork.
- Benefits: Enjoy competitive perks, a diverse culture, and opportunities for personal growth.
- Why this job: Make a real impact by creating meaningful consumer experiences through email marketing.
- Qualifications: 0-1 years in email or digital marketing; experience with ESPs like Klaviyo or Mailchimp.
- Other info: Dynamic work environment with a focus on creativity and collaboration.
The predicted salary is between 28800 - 43200 £ per year.
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.
YETI is seeking a highly analytical, data-driven, innovative, and creative marketer who can independently manage multiple tasks and projects simultaneously, with a proactive and positive can-do attitude. This role will influence the design, planning, and reporting solutions for data-driven decision making.
The eCommerce Marketing Coordinator will be responsible for tactical strategy and execution of email programs, including outbound campaigns, behaviour-based triggers, and transactional trigger programs, for both UK and European audiences. This role will report to the Ecommerce Marketing supervisor in Bristol, UK. The ideal candidate is a highly motivated, self-starting, direct-to-consumer-focused marketer who has a passion for using email to create meaningful consumer experiences, individually and at scale. You are naturally thorough and have a high attention to detail. You thrive in fast-paced environments with entrepreneurial DNA, and you're comfortable charting new territory. You aren't afraid to run with ideas and understand YETI's consumers and how to serve them with email content that helps drive education, interest, and conversion.
Responsibilities
- Help drive ideation and development of CRM channel communications
- Focused on managing and scaling our business through our email marketing
- Project manage, from design briefing through execution, all outbound, consumer-facing emails
- Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
- Ensure that program engagement KPI's are maintained against set baselines for Open Rate, Click-to-Open Rate, Conversion, and Unsubscribes via continuous test and learn agenda
- Working with the eCommerce Marketing Lead, analyze channel and customer data in order to draw insights and make recommendations for driving business results through campaign optimization
- Align with external partners to ensure consistency and effectiveness
- Working with the CRM team grow the channels and identify segment trends and opportunities
- Work closely with the CRM & Email teams, Marketing, and Creative teams
- Manage, prioritize and deliver on ad hoc requests
Qualifications
- 0-1 years of experience in email marketing, digital marketing, or related fields
- Hands-on experience with ESP (i.e. Klaviyo, Mailchimp, HubSpot)
- Experience working with digital content assets using design tools such as Figma and Adobe Creative Suite preferable
- Comfort collaborating with multiple teams and stakeholders
- Knowledgeable in CRM, customer analysis and reporting (Klaviyo, LookerStudio, Google Analytics)
- Attention to detail while able to grasp the big picture
- Excellent written and verbal communicator
- Positive, highly motivated self-starter
YETI is proud to be an Equal Opportunity Employer. Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD.
Ecommerce Marketing Coordinator employer: YETI
Contact Detail:
YETI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Marketing Coordinator
✨Tip Number 1
Get to know YETI and its culture! Before your interview, dive into their mission and values. This way, you can show how your passion for the outdoors aligns with their vision. Plus, it’ll help you stand out as someone who truly gets what they’re about.
✨Tip Number 2
Prepare some killer questions for your interview! Think about what you want to know regarding their email marketing strategies or how they measure success. This shows you’re not just interested in the role but also in contributing to their growth.
✨Tip Number 3
Show off your analytical skills! Be ready to discuss how you've used data in past roles to drive decisions. YETI loves a data-driven mindset, so share specific examples of how you’ve optimised campaigns based on insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the YETI team and ready to take on the challenge!
We think you need these skills to ace Ecommerce Marketing Coordinator
Some tips for your application 🫡
Show Your Passion for the Outdoors: When you're writing your application, let your love for the outdoors shine through! We want to see how your personal experiences align with YETI's mission of making outdoor time extraordinary.
Highlight Your Email Marketing Skills: Make sure to showcase any experience you have with email marketing tools like Klaviyo or Mailchimp. We’re looking for someone who can hit the ground running, so don’t hold back on your relevant skills!
Be Data-Driven: Since this role is all about analytics, include examples of how you've used data to drive decisions in past projects. We love a candidate who can think critically and optimise campaigns based on insights!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at YETI
✨Know Your Email Marketing Tools
Familiarise yourself with the email service providers mentioned in the job description, like Klaviyo or Mailchimp. Be ready to discuss your experience with these tools and how you've used them to drive engagement and conversions in past roles.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your marketing strategies. Bring examples of how you've analysed campaign performance metrics like Open Rates and Click-to-Open Rates, and be ready to suggest ways to optimise these for better results.
✨Demonstrate Your Creativity
Think of innovative email campaign ideas that could resonate with YETI's audience. Be prepared to share these during the interview, showing how you can blend creativity with data-driven insights to create compelling consumer experiences.
✨Emphasise Team Collaboration
Since this role involves working closely with various teams, highlight your experience in collaborative projects. Share specific examples of how you've successfully worked with creative, marketing, and CRM teams to achieve common goals.