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- Tasks: Lead eCommerce marketing strategies to drive traffic and revenue growth across Europe.
- Company: Join YETI, a brand dedicated to outdoor adventures and high-quality gear.
- Benefits: Enjoy competitive perks, a diverse culture, and opportunities for personal growth.
- Other info: Collaborative environment focused on innovation and continuous improvement.
- Why this job: Make a real impact in a dynamic team while enhancing customer experiences.
- Qualifications: Fluent German speaker with 5 years of eCommerce marketing experience.
The predicted salary is between 50000 - 65000 £ per year.
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
Our eCommerce team plays a critical role in delivering exceptional online experience, driving brand engagement, and expanding our digital presence. We’re looking for a strategic and results-driven eCommerce Marketing Lead to accelerate our growth across Europe.
About the Role
This is a high-impact role responsible for leading eCommerce marketing across YETI’s direct-to-consumer channels in the UK. As the eCommerce Marketing Lead, you will own and execute strategies on site to drive traffic, conversion, and revenue growth while elevating our brand presence across key markets. Reporting to the eCommerce Marketing Manager, EMEA, you will work cross-functionally with development, supply chain, logistics, and business operations teams to deliver best-in-class customer experiences and business results.
Key Responsibilities
- Own the performance of the YETI EU Website, and highlight opportunities for improved performance across the site, in 6 languages: English, German, French, Dutch, Spanish & Italian.
- Own the Execution of Global trade plan on the EU site.
- Own the Optimization of Site Search & on-site recommendations maximizing the opportunities or personalizing the performance of placements on site.
- Develop & run localized marketing opportunities, supplementing global calendar with additional moments to maximize revenue opportunity in marketing.
- Brief and tailor localization opportunities to channel team members to optimise/amplify localized opportunities across Email, paid media and on-site content (Banners, lifestyle styles etc).
- Own website content, ensuring the site is optimized for conversion, engaging storytelling, and seamless UX/UI.
- Work closely with the development team to execute site enhancements, A/B testing, and technical optimizations that improve performance and user experience.
- Leverage analytics and performance data to optimize site campaigns & performance, identify opportunities, and drive business decisions.
- KPI reporting and forecasting generating insights for trends, changes, and deviations from expected performance and forecasts.
- Work as part of the eCom team for QA and oversee quality of execution on site.
Who You Are
- Fluent German speaker (spoken and written).
- A strategic marketer with a deep understanding of eCommerce marketing, digital acquisition, and retention strategies.
- Highly analytical with a data-driven approach to decision-making.
- A collaborative leader who can work across multiple teams to drive results.
- Strong attention to detail and QA process to execute on site at a high standard.
- A problem-solver with a passion for continuous optimization and innovation.
- An excellent communicator, able to translate complex strategies into clear execution plans.
- An ability to write copy in line with brand guidelines and adapt to the UK market when needed.
- Prepared to get involved in anything related to the site and test/optimise the method to execute any work required delivery with a strong on-site experience.
What You Bring
- Fluent German speaker (written and spoken).
- 5 years of experience in eCommerce marketing, proven track record of driving growth in a direct-to-consumer eCommerce environment.
- Strong knowledge of web analytics (Google Analytics, GA4), marketing automation tools, and eCommerce platforms (Shopify preferred).
- Highly organized with experience in project management tools.
- Experience working with development teams to implement site improvements and enhance digital experiences.
- Confidence in Commercial KPI’s and forecasting site performance.
- Experience in Shopify expected.
Benefits & Perks:
YETI is proud to be an Equal Opportunity Employer. Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD.
eCommerce Marketing Specialist (German Speaker), Lead – EU employer: YETI Coolers
Contact Detail:
YETI Coolers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce Marketing Specialist (German Speaker), Lead – EU
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who work at YETI or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your eCommerce marketing expertise. Share it on LinkedIn or during interviews to demonstrate your hands-on experience and strategic thinking.
✨Tip Number 3
Prepare for the interview by diving deep into YETI’s brand and products. Understand their mission and values, and think about how your skills can help elevate their online presence. This will show you’re genuinely interested and ready to contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the YETI team and making a difference in the eCommerce world.
We think you need these skills to ace eCommerce Marketing Specialist (German Speaker), Lead – EU
Some tips for your application 🫡
Show Your Passion for the Outdoors: At YETI, we love people who share our passion for the great outdoors. Make sure to highlight any personal experiences or adventures that connect you to our brand and mission in your application.
Tailor Your Application: Don’t just send a generic CV and cover letter! Take the time to tailor your application to the eCommerce Marketing Specialist role. Use keywords from the job description and showcase how your skills align with what we're looking for.
Be Data-Driven: Since this role is all about driving growth through analytics, make sure to include specific examples of how you've used data to inform your marketing strategies in the past. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining the YETI team!
How to prepare for a job interview at YETI Coolers
✨Know Your eCommerce Stuff
Make sure you brush up on your eCommerce marketing knowledge, especially around digital acquisition and retention strategies. Be ready to discuss how you've driven growth in previous roles, and have specific examples at hand to showcase your expertise.
✨Speak the Language
Since this role requires fluency in German, practice your language skills before the interview. Be prepared to answer questions in German and demonstrate your ability to communicate effectively in both spoken and written forms.
✨Show Off Your Analytical Skills
Familiarise yourself with web analytics tools like Google Analytics and GA4. Be ready to discuss how you've used data to make informed decisions in past projects, and think of examples where your analytical approach led to successful outcomes.
✨Collaborate Like a Pro
This role involves working cross-functionally, so be prepared to talk about your experience collaborating with different teams. Highlight any projects where you successfully worked with development, supply chain, or marketing teams to achieve common goals.