At a Glance
- Tasks: Help drive YETI's marketing strategies and build relationships with dealers.
- Company: Join YETI, a brand dedicated to enhancing outdoor experiences with high-quality gear.
- Benefits: Enjoy flexible work options, a vibrant culture, and opportunities for personal growth.
- Other info: Must have the right to work in England; travel may be necessary.
- Why this job: Be part of a passionate team that values creativity and the great outdoors.
- Qualifications: Bachelor’s degree and 4+ years in retail marketing or related fields required.
The predicted salary is between 36000 - 60000 £ per year.
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.
As Account Marketing Specialist, your role will be to help facilitate sell-through of YETI products in YETI’s wholesale channel and be a big part of YETI being presented in a premium manner. You are responsible for developing and executing the right marketing plans for the UK YETI dealers offline and online, working closely with the EMEA Account Marketing team to ensure an on brand and on time delivery of our seasonal stories and evergreen content. The aim of your role is to create valuable retail marketing stories for the YETI dealers in your region and work closely with the sales agent to align on annual account marketing plans.
Your Responsibilities:
- Build, manage and maintain the UK YETI dealer relationships from an account marketing perspective, in close cooperation and alignment with the responsible sales agent(s).
- Be the first point of contact for marketing related questions and requests from our dealers.
- Create bespoke account marketing plans for the dealers in your region, including their seasonal instore presence, online presence and generic YETI appearance.
- Develop creative briefs and work with internal and external resources to bring the projects to life.
- Work with the UK sales team to make sure all needs are considered.
- Ensure close collaboration with the EMEA Account marketing team to make sure tools are delivered on time.
- Build a reporting structure to report on campaign execution, successes and ROI.
- Discover local opportunities to increase our YETI footprint in existing stores.
- Ensure our YETI brand identity is upheld in all online and offline retail channels of your region.
- Work with Key Accounts to increase our presence online in the form of elevated brand stores and brand presence on relevant website slots.
- Create year-round marketing plans with the YETI Key Accounts.
- Help optimize marketing programs in partnership with the Account Marketing Team.
- Frequent store visits to tighten retailer relationships, discover new insights and opportunities.
- Lead & coordinate retail-based events & trade shows.
- Help manage the UK retail seeding budget.
- Own sample order process for UK Sales agents.
- Monitor and analyze competitor activities in your market.
- Support, audit and measure the effectiveness of account plans, events and marketing initiatives.
- Identify future market trends and opportunities.
Qualifications:
- Bachelor’s degree in marketing, business administration or related field.
- 4+ years of relevant Retail Marketing or VM Experience.
- Good understanding of brand building and integrated marketing approaches.
- Proven experience with marketing & communications mix in an international environment.
- Understanding and knowledge of administrative marketing.
- Good knowledge of Word, Excel, Outlook, PowerPoint.
- Able to generate new ideas and creative solutions.
- Driven & energetic, trend-conscious.
- Flexibility to work on own initiative or within team and cross-functional framework.
- Strong communicator and personable.
- Excellent organizational and management skills.
- Highly organized, detail-oriented, dependable.
- Service-oriented and enjoy working with people.
- Fluency in English; other European language skills are a plus.
- Ability to travel.
- Genuine interest in the outdoors and the YETI lifestyle.
- Must have the right to work in England at the time of application.
YETI is proud to be an Equal Opportunity Employer. Our commitment to creating a diverse, equitable, and inclusive culture is at the centre of everything we do for our employees.
Account Marketing Analyst UK (South) in London employer: YETI Coolers, LLC
At YETI, we foster a vibrant work culture that celebrates creativity and collaboration, making it an exceptional employer for those passionate about the outdoors. Located in the Greater Bristol Area, our team enjoys a range of benefits including flexible working arrangements, opportunities for professional growth, and a commitment to diversity and inclusion. Join us to make a meaningful impact while working alongside innovative colleagues who share your enthusiasm for adventure and quality gear.
Contact Details:
YETI Coolers, LLC Recruitment Team
accommodationrequest@yeti.com
StudySmarter Expert Advice🤫
We think this is how you could land Account Marketing Analyst UK (South) in London
✨Show Your Creative Side
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We think you need these skills to ace Account Marketing Analyst UK (South) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit YETI Coolers, LLC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
