At a Glance
- Tasks: Lead the launch of a competitive sportsbook and shape our betting market catalogue.
- Company: Join an innovative AI-native betting operator launching in Denmark and beyond.
- Benefits: Flexible working options, competitive salary, and a chance to shape the future of betting.
- Other info: Dynamic startup environment with opportunities for rapid career growth.
- Why this job: Be at the forefront of transforming betting for a new generation of bettors.
- Qualifications: 3+ years in sportsbook operations and product management experience required.
The predicted salary is between 60000 - 80000 £ per year.
About Yes
Yes is an AI-native betting and gaming operator launching in Denmark in 2026 and across Europe from there. We are building for a wide, social-first audience that arrives from TikTok and short-form video rather than from TV and legacy media. The markets we are entering restrict the bonuses the industry has leaned on for two decades, so we compete on the product itself: a sportsbook with genuine depth, paired with popular and trending markets, mechanics and features that open betting to people who do not yet bet on sport.
About The Role
You will own betting end to end and report directly to the Co-CEO. You will take a competitive sportsbook live in Denmark, then build the offering and betting market catalogue to fit our brand and customer audience. There is no layer between you and the decisions, and you will carry the vertical from launch into many other markets. The product runs on EveryMatrix and OddsMatrix underneath, with a frontend and middleware we own on top. Part of your job is knowing exactly where that line sits — what we ask our partners to build versus what we build ourselves — and prioritising for speed with a small team.
What You Will Do
- Take a competitive launch sportsbook live in Denmark for H2 2026, with the depth that matters to our bettors, the right mechanics, promotional features and markets offering.
- Keep the offering competitive where parity matters and create an edge where we can.
- Stay on top of liability and exposure, and work with internal stakeholders to manage as the book grows.
- Build and own a fixed-odds catalogue across relevant categories, designed to bring in both existing bettors as well as an audience that does not yet bet on sport.
- Own the betting conversion funnels, including from free-to-play products into real-money bets, and help embed video, streaming and social betting features into the experience.
- Work closely with marketing, engineering, creative, compliance and other internal stakeholders.
What We Are Looking For
- Deep betting-product expertise, first. You understand the features that genuinely move a sportsbook, you bet yourself, and you know the products from the inside.
- A strong feel for liability and exposure. You are numerate and know when to manage traffic on adverse bets, when to hedge, and how exposure builds on big events.
- Fundamental understanding of prediction markets and their appeal. You understand why they are growing and their potential to reach people who would never place a traditional sports bet, and you can say what platforms like Polymarket and Kalshi get right and wrong.
- Forward-thinking. You follow what is breaking out in betting — in crypto, on streams, in newer formats — and you think about how to make it work for us, rather than defending a traditional book.
- An understanding of the younger audience and why they value different things from the classic bettor. You know how discovery and analysis now happen across X, TikTok, Instagram, YouTube and group chats.
- The judgment to build fast against a platform, deciding what to configure and what to ask for, in markets where bonuses are restricted and the product is the lever.
Ideal Background
- 3+ years of working experience in sportsbook operators (e.g., bet365, Unibet, Ladbrokes, PaddyPower, betfair, etc.)
- 3+ years of product development and/or product management experience
- Experience in fast-growing businesses and/or startups
Nice to Have
- Interest in emerging betting, gaming and other entertainment formats, including prediction markets
- Experience in launching products in regulated industry
Location
We would prefer you based in London or Malta. We will consider a fully remote arrangement for an exceptional candidate.
Betting Lead employer: yes.com
Yes is an innovative AI-native betting and gaming operator that offers a dynamic work environment focused on creativity and collaboration. With a commitment to building a competitive sportsbook tailored for a social-first audience, employees enjoy the opportunity to make impactful decisions directly with leadership, fostering a culture of growth and agility. Located in vibrant hubs like London or Malta, Yes provides unique advantages such as exposure to emerging markets and trends, alongside a supportive atmosphere that encourages professional development and exploration of new betting formats.
StudySmarter Expert Advice🤫
We think this is how you could land Betting Lead
✨Get Involved in Startup Events
Dive into the local startup scene! Attend pitch nights, hackathons, and networking events. It's a great way to meet founders and like-minded folks. Plus, you never know who might put in a good word for you at a startup like yes.com!
✨Show Off Your Creativity
Startups love unique ideas! Create a portfolio or a personal website showcasing your past projects, especially those relevant to startups. This personal touch can really make you stand out when you're applying for that full-time gig at yes.com.
✨Leverage Startup Communities Online
Get active on platforms such as Indie Hackers, Startup Grind, or even LinkedIn groups focused on startups. Participating in discussions can increase your visibility and open up potential job leads, especially at buzzing companies like yes.com.
✨Direct Applications are Your Best Bet
Don't shy away from applying directly through our website. Startups often check their own portals first before other job sites. Tailor your application to show how you can add value to yes.com — a personal touch goes a long way!
We think you need these skills to ace Betting Lead
Some tips for your application 🫡
Show Your Entrepreneurial Spirit:When applying for a role in startups and entrepreneurship, it's crucial to highlight any experience you have with starting your own projects or businesses. We love seeing examples of your initiative, so sprinkle in stories of how you’ve taken risks or solved problems creatively—this is what makes you stand out!
Tailor Your CV for Impact:In the startup world, your CV should reflect not just your experience, but the impact you've made. Use quantifiable achievements to show your contributions, like percentage increases in growth or revenue. Remember, we’re looking for go-getters who know how to get results!
Craft a Provocative Cover Letter:Your cover letter is a chance to showcase your passion and motivation for working at yes.com. Don't just list your skills—share your vision and what excites you about the entrepreneurial journey. Connect your personal aspirations with what we need, and let your enthusiasm shine through!
Keep Your Portfolio Handy:If you have a portfolio showcasing any past projects or entrepreneurial efforts, definitely mention it in your application. Though not always necessary for full-time roles, it can provide us with deeper insights into your work style and creativity. If you have a blog, products, or any innovation, we'd love to see it!
How to prepare for a job interview at yes.com
✨Show Your Entrepreneurial Spirit
In startups, they love seeing passion and initiative. Be ready to share any personal projects or ideas you've worked on. This shows you’re not just about the 9-to-5, but you’re invested in creating value, which is key in this fast-paced environment.
✨Brush Up on Your Problem-Solving Skills
Expect to be thrown some curveballs during the interview—startups often face unexpected challenges. Having a couple of examples up your sleeve where you’ve creatively solved problems will really impress them. It's all about how you think on your feet!
✨Know Your Stuff About the Industry
Since you're applying for a full-time role, they’ll want to see you've done your homework. Make sure you understand where the startup stands in its industry, including competitors and market trends. It’s a great way to show you're genuinely interested and can contribute from day one.
✨Show Flexibility and Adaptability
Startups can pivot quickly, so highlight your adaptability. Share examples of when you've successfully navigated change or taken on roles outside your comfort zone. This shows you’re ready for whatever comes your way, which is crucial in a startup atmosphere!
