At a Glance
- Tasks: Lead the launch of a competitive sportsbook in Denmark and shape our betting market catalogue.
- Company: Join Yes.com, an innovative AI-native betting operator targeting a social-first audience.
- Benefits: Flexible working options, competitive salary, and opportunities for professional growth.
- Other info: Dynamic startup environment with a focus on innovation and reaching younger audiences.
- Why this job: Be at the forefront of transforming betting for a new generation of bettors.
- Qualifications: 3+ years in sportsbook operations and product management; deep understanding of betting products.
The predicted salary is between 70000 - 90000 £ per year.
About Yes
Yes is an AI-native betting and gaming operator launching in Denmark in 2026 and across Europe from there. We are building for a wide, social-first audience that arrives from TikTok and short-form video rather than from TV and legacy media. The markets we are entering restrict the bonuses the industry has leaned on for two decades, so we compete on the product itself: a sportsbook with genuine depth, paired with popular and trending markets, mechanics and features that open betting to people who do not yet bet on sport.
About the role
You will own betting end to end and report directly to the Co-CEO. You will take a competitive sportsbook live in Denmark, then build the offering and betting market catalogue to fit our brand and customer audience. There is no layer between you and the decisions, and you will carry the vertical from launch into many other markets. The product runs on EveryMatrix and OddsMatrix underneath, with a frontend and middleware we own on top. Part of your job is knowing exactly where that line sits — what we ask our partners to build versus what we build ourselves — and prioritising for speed with a small team.
What you will do
- Take a competitive launch sportsbook live in Denmark for H2 2026, with the depth that matters to our bettors, the right mechanics, promotional features and markets offering.
- Keep the offering competitive where parity matters and create an edge where we can.
- Stay on top of liability and exposure, and work with internal stakeholders to manage as the book grows.
- Build and own a fixed-odds catalogue across relevant categories, designed to bring in both existing bettors as well as an audience that does not yet bet on sport.
- Own the betting conversion funnels, including from free to play products into real-money bets, and help embed video, streaming and social betting features into the experience.
- Work closely with marketing, engineering, creative, compliance and other internal stakeholders.
What we are looking for
- Deep betting-product expertise, first. You understand the features that genuinely move a sportsbook, you bet yourself, and you know the products from the inside. You can look at a competitor and tell us the operator, the provider and the mechanic behind it.
- A strong feel for liability and exposure. You are numerate and know when to manage traffic on adverse bets, when to hedge, and how exposure builds on big events.
- Fundamental understanding of prediction markets and their appeal. You understand why they are growing and their potential to reach people who would never place a traditional sports bet, and you can say what platforms like Polymarket and Kalshi get right and wrong.
- Forward-thinking. You follow what is breaking out in betting — in crypto, on streams, in newer formats — and you think about how to make it work for us, rather than defending a traditional book.
- An understanding of the younger audience and why they value different things from the classic bettor. You know how discovery and analysis now happen across X, TikTok, Instagram, YouTube and group chats.
- The judgment to build fast against a platform, deciding what to configure and what to ask for, in markets where bonuses are restricted and the product is the lever.
Ideal background
We are open to candidates with diverse background and experience but we are especially keen on:
- 3+ years of working experience in sportsbook operators (e.g., bet365, Unibet, Ladbrokes, PaddyPower, betfair, etc.)
- 3+ years of product development and/or product management experience
- Experience in fast-growing businesses and/or startups
Nice to have
- Interest in emerging betting, gaming and other entertainment formats, including prediction markets
- Experience in launching products in regulated industry
Location
We would prefer you based in London or Malta. We will consider a fully remote arrangement for an exceptional candidate.
Betting Lead employer: Yes.com Limited
Yes.com Limited is an innovative employer at the forefront of the AI-native betting and gaming industry, offering a dynamic work environment in London. With a strong focus on employee growth and collaboration, we empower our team members to take ownership of their projects and make impactful decisions without bureaucratic barriers. Our culture promotes creativity and forward-thinking, making it an exciting place for those passionate about shaping the future of betting and engaging with a new generation of bettors.
StudySmarter Expert Advice🤫
We think this is how you could land Betting Lead
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Yes.com Limited are looking for when hiring for a Betting Lead.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Yes.com Limited for the Betting Lead, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Yes.com Limited as a Betting Lead, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Yes.com Limited’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Betting Lead.
We think you need these skills to ace Betting Lead
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Yes.com Limited, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Yes.com Limited's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Yes.com Limited. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Yes.com Limited
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Yes.com Limited uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Yes.com Limited. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
