At a Glance
- Tasks: Lead insights and innovation to drive growth for our brands.
- Company: Join Yeo Valley, a leader in sustainable food production.
- Benefits: Enjoy competitive holidays, healthcare, and learning opportunities.
- Other info: Flexible working hours and a collaborative office environment.
- Why this job: Shape the future of our brands with your creativity and insights.
- Qualifications: Expertise in insights and innovation with strong communication skills.
The predicted salary is between 60000 - 80000 £ per year.
As Head of Insights & Category Innovation you will generate research, data and insights to shape long‑term growth strategies for our brands. You will support commercial planning, lead consumer and category innovation pipelines and collaborate with senior leaders across marketing, product and commercial functions.
Responsibilities
- Consumer and Brand Insights
- Champion the consumer voice, champion consumer needs and preferences, and ensure work remains responsive to changing behaviours.
- Develop a vision and roadmap for consumer behaviour, aligning insights with strategic goals and anticipating future market trends.
- Lead best practice approach to consumer and concept research, ensuring effective spend and value‑added results.
- Track macro and market trends, competitor activity and emerging consumer behaviours to anticipate opportunities and risks.
- Understand and track brand health, including commission research and consumer insight to support long‑term brand building.
- Category Innovation
- Develop a category innovation process that becomes an engine for long‑term growth across multiple categories and brands.
- Champion a culture of creativity, curiosity and thinking big, creating a test‑and‑learn approach.
- Oversee ‘big bet’ opportunities and lead prioritisation based on opportunity, business goals and brand strategy.
- Deliver strategic innovation initiatives, including market research, platform sizing and prioritisation.
- Partner with Product and Brand Management to translate innovation ideas into actionable briefs.
- Foster collaboration across teams and monitor performance of innovation projects.
Essential Qualifications
- Expert knowledge in insights, innovation, category and commercial functions.
- Proven track record in writing, implementing and delivering insights and actions.
- Excellent project management, creativity and visioning skills.
- Strong presentation and communication skills, both written and verbal.
Benefits
- Competitive holiday allowance
- Non‑contributory pension scheme
- Life cover
- Healthcare cash back plan
- Cycle to work scheme
- Subsidised Yeo Valley products and services
- Preferential rates with partners
- Learning and development opportunities
The role reports to the Marketing Director. Working hours are 40 per week, Monday‑Friday, with flexible working principles. The role is based in YV HQ offices in Blagdon, Somerset. Preference is for co‑owners to be present in the office 2‑3 days a week.
Applicants must be Yeo Valley co‑owners and applications will be accepted only through our recruitment portal. Sponsorship is not available at this time.
Head of Insights & Category Innovation (Internal Applications Only) in Blagdon employer: Yeo Valley Production Ltd
Yeo Valley is an exceptional employer that fosters a collaborative and innovative work culture, where your insights will directly influence the growth strategies of our beloved brands. Located in the picturesque Blagdon, Somerset, we offer competitive benefits including a non-contributory pension scheme, healthcare cash back plan, and ample learning opportunities to support your professional development. Join us to be part of a team that values creativity and champions the consumer voice, all while enjoying the unique advantages of working in a supportive and flexible environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Insights & Category Innovation (Internal Applications Only) in Blagdon
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Yeo Valley Production Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Yeo Valley Production Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Yeo Valley Production Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Yeo Valley Production Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Insights & Category Innovation (Internal Applications Only) in Blagdon
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Yeo Valley Production Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Yeo Valley Production Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Yeo Valley Production Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Yeo Valley Production Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Yeo Valley Production Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Yeo Valley Production Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
