So, what will I be doing?
Are you looking to help shape the future of online grocery for some of the UK's most loved dairy brands?
At Yeo Valley, we're passionate about creating delicious, natural food while building brands that shoppers love. We're looking for a commercially minded, digitally savvy E-Commerce Shopper Lead to help accelerate our growth across the online retail landscape.
This is a high-impact role where you'll lead our multi-brand e-commerce strategy, turning category insights into brilliant execution and ensuring our brands stand out wherever shoppers browse, search and buy online.
Working closely with senior stakeholders across Shopper Marketing, Category, Sales and our retail partners, you'll play a pivotal role in driving online share growth, strengthening customer relationships and delivering best-in-class digital shopper experiences.
Key Responsibilities
- Develop and deliver the multi-brand e-commerce strategy, using retailer data, shopper insights and category trends to accelerate online growth and market share.
- Lead online category and shopper planning, translating category vision into best-in-class execution and providing data-driven recommendations across retail partners.
- Drive a best-in-class digital shelf experience by optimising product content, imagery, reviews and online availability across all retailer websites.
- Enhance product discoverability through search and taxonomy optimisation, ensuring products appear in the right categories, digital shelves and shopper searches.
- Maximise online shopper activation by identifying growth opportunities, optimising digital media investment and supporting strong ROI across retailer platforms.
- Own the Ocado category and shopper relationship while building trusted partnerships with retail e-commerce teams and monitoring performance to drive continuous improvement.
This role sits within our central Commercial team and reports to the Head of Shopper Marketing. The working hours are 40 hours per week (Monday - Friday), and the role is based at our HQ offices in Blagdon, Somerset. Whilst we operate with flexible working principles, we expect our co-owners to be present in the office 2-3 days a week.
Sounds interesting, what do I need?
Essential:
- Proven experience in FMCG ecommerce / Shopper Marketing or similar
- Demonstrated experience in SEO, taxonomy optimisation as well as working with Citrus & Brandbank
- Passion for creating online experiences for customers and consumers
- Problem solver and teammate who can deal with ambiguity and adapt quickly
- Able to articulate complex subject matter clearly and confidently to a wide audience
- History of working with sales and brand teams to align on execution plans
- Experience in handling several brands at the same time is a plus
- Ability to analyse campaign results and leverage insights to optimize future initiatives
Why should I join the family?
We’re independent, British and proud to be making the highest quality yogurts, desserts and ice cream under the Yeo Valley brand and for many of the UK’s major retailers. Operating from four dairies and two logistics centres in Somerset and Devon, we employ over 1700 staff and produce more than 25% of the UK’s packaged yogurt.
We’re sure you don’t need convincing, but there’s a whole host of benefits that we offer including:
- 25 days + bank holidays
- non-contributory pension scheme
- annual bonus (as part of the Employee Benefit Trust, based on company performance for the year)
- life cover
- healthcare cash back plan
- cycle to work scheme
- subsidised Yeo Valley products and services
- preferential rates with our partners
- learning and development opportunities; we’re committed to ensuring all of our employees have the chance to grow
Our closing dates are a guide for when the application window should close, although we may close the advert sooner if we can.
Unfortunately, we’re not able to provide employment sponsorship to candidates at this moment in time.
Please note that Yeo Valley do not accept speculative agency applications; we will only accept applications from preferred suppliers that have been submitted to us via our recruitment portal at the point of instruction.
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E-Commerce Shopper Lead in Blagdon employer: Yeo Valley Production Ltd
Join Yeo Valley, a proud British co-owned business dedicated to producing the highest quality dairy products. At our Crewkerne site, you'll benefit from a supportive work culture that prioritises health, safety, and employee development, alongside competitive benefits such as a non-contributory pension scheme and learning opportunities. With a commitment to continuous improvement and collaboration, this role offers a meaningful chance to lead a team while enhancing your own leadership skills in a thriving environment.
StudySmarter Expert Advice🤫
We think this is how you could land E-Commerce Shopper Lead in Blagdon
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Yeo Valley Production Ltd are looking for when hiring for a E-Commerce Shopper Lead.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Yeo Valley Production Ltd for the E-Commerce Shopper Lead, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Yeo Valley Production Ltd as a E-Commerce Shopper Lead, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Yeo Valley Production Ltd’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a E-Commerce Shopper Lead.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Yeo Valley Production Ltd, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Yeo Valley Production Ltd's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Yeo Valley Production Ltd. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Yeo Valley Production Ltd
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Yeo Valley Production Ltd uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Yeo Valley Production Ltd. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
