Brand Activation Manager - 6 month FTC in Blagdon

At Yeo Valley, we're more than just an organic dairy company - we’re a community rooted in the land, committed to sustainability, and passionate about producing quality food that nurtures people and planet. We are currently looking for a Brand Activation Manager to join us on a 6 month Fixed Term Contract. Reporting to the Senior Brand Activation Manager, you’ll contribute to the development and execution of the company’s brand activation strategy for YV Managed Brands growing consumer demand and shopper response to drive profitable sales growth.

You’ll be the activation lead for your retail partners informed by the specialist knowledge of the shopper specificities as well as your allocated portfolio's consumer journey while supporting the Activation team with admin tasks. You’ll live and breathe our company purpose and collaborate with colleagues across the business contributing to projects that will deliver our multi-brand activation strategy.

Your Responsibilities Will Include:

• Shopper champion: optimize physical & mental availability for all the YVP managed brands (all brands, all subcategories) to increase demand in allocated retail partners.
• Lead the shopper media planning & buying across all instore and online channels maximizing their impact by using your knowledge of the specificities of the shoppers in your retailers, informed by the brand plans and the activation strategy.
• Set upfront shopper campaign KPI’s to evaluate the efficiency of the campaign.
• Consumer journey champion: own the allocated portfolio's consumer journeys across all our YVP managed brands.
• Creative development champion: develop compelling and impactful creative advertising assets to effectively represent the portfolio in any format needed (static, video, audio) for all consumer and shopper campaigns using internal or external creative resources.
• Campaign champion: provide in time and in full creative assets for the allocated portfolio to all partner agencies and follow up the execution of the consumer and shopper campaigns.
• Image champion: responsible for the image of the allocated portfolio in all channels and oversee related content for the owned channels and to the internal communication team.
• Activation champion: take the lead on any additional activation related responsibilities allocated - e.g. PR, Brandbank, Events, Influencer engagement for all YVP managed brands.
• ROI champion: closely keep track of your allocated budget making sure you stay within the agreed parameters and achieve maximum impact.
• Team champion: work closely with the other members of the Activation team to ensure the delivery of the required brand activation for all branded product offerings in line with the Activation Strategy and Brand Plans.

This 6 month Fixed Term Contract is a full time hybrid role working 40 hours per week (Monday - Friday) and the role is based at our Blagdon HQ.

Essential:

• Shopper marketing
• Creative development
• Campaign management
• Agency relations
• Brandbank
• KPI management
• Budget management

Desirable:

• Nectar360
• Citrus PlanApps

We’re independent, British and proud to be making the highest quality yogurts, desserts and ice cream under the Yeo Valley brand and for many of the UK’s major retailers. Operating from four dairies and two logistics centres in Somerset and Devon, we employ over 1900 staff and produce more than 25% of the UK’s packaged yogurt.

Benefits:

• Competitive holiday allowance
• Non-contributory pension scheme
• Life cover
• Healthcare cash back plan
• Cycle to work scheme
• Subsidised Yeo Valley products and services
• Preferential rates with our partners
• Learning and development opportunities; we’re committed to ensuring all of our employees have the chance to grow.

Our closing dates are a guide for when the application window should close, although we may close the advert sooner if we can. So, we recommend you get your application in straight away - and don’t miss the opportunity to join us! Unfortunately, we’re not able to provide employment sponsorship to candidates at this moment in time. Please note that Yeo Valley do not accept speculative agency applications; we will only accept applications from preferred suppliers that have been submitted to us via our recruitment portal at the point of instruction.