At a Glance
- Tasks: Drive growth through innovative trade marketing strategies for wholesale and foodservice customers.
- Company: Join a dynamic company with renowned brands like Yeo Valley Organic and The Collective Dairy.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with exciting events and career advancement opportunities.
- Why this job: Make a real impact in a role that blends creativity with strategy in the food industry.
- Qualifications: Experience in trade marketing and knowledge of out-of-home channels is essential.
The predicted salary is between 45000 - 55000 £ per year.
So, what will I be doing?
As an energetic and experienced trade marketer you will be responsible for developing and delivering trade marketing strategies that drive growth across wholesale and foodservice customers across our brands; Yeo Valley Organic, Ubley, The Collective Dairy and Tideford.
This role focuses on creating compelling trade communications, managing trade investment, leading digital and CRM platforms, and delivering an impactful events programme that supports sales teams and strengthens customer relationships.
With experience across multiple out of home channels, you will have worked in similar roles for other brands and have experience of sectors including Education, Healthcare, Quick Service Restaurants, Coffee Shops, Accommodation, Leisure and Travel.
Living and championing our company purpose, you will collaborate cross-functionally to build momentum and engage stakeholders helping to drive meaningful impact and contribute to the delivery of our wider business strategy.
Your responsibilities
Include: Trade Strategy & Communications Create and deliver the Wholesale & Foodservice Trade Communications Strategy, ensuring clear, relevant, and commercially focused messaging tailored to operators, wholesalers, and foodservice partners.
Translate brand and category strategies into effective trade-facing communications that drive awareness, ranging, distribution, and usage.
Develop and deliver a Trade Advertising Strategy across wholesale and foodservice media channels (online, print, and digital).
Track and report on all activity versus KPIs.
Budget Ownership & Investment Own and manage the Trade Marketing budget for the wholesale foodservice channel.
Ensure trade investment is prioritised against key customers, categories, and growth opportunities.
Monitors spend, evaluate ROI, and optimise activity based on performance and commercial impact.
Trade Website & Digital Platforms Own and manage the Trade Website, ensuring it meets the needs of wholesale and foodservice customers with relevant content, tools, and promotional assets.
Work cross-functionally to continuously improve the platform, driving engagement and supporting sales conversion.
CRM & Customer Engagement Own and manage the Trade CRM system, maintaining high-quality data across wholesale and foodservice customers.
Deliver targeted, segmented CRM communications to support promotions, launches, events, and customer engagement programmes.
Use CRM insights to improve campaign effectiveness and customer understanding.
Use the CRM system to support Business Development Managers in their new and warm leads and ongoing relationship management.
Wholesale & Foodservice Events Own and deliver the Wholesale and Foodservice Events Strategy, including trade shows, exhibitions, supplier days, and customer showcases.
Lead end-to-end planning, execution, and post-event evaluation to maximise lead generation, customer engagement, and brand visibility.
Maximise events to build the CRM system.
Cross-Functional Collaboration Work closely with stakeholders including National
Wholesale/Foodservice Trade Marketing Manager in Cardiff employer: Yeo Valley Farms (Production) Ltd
Yeo Valley Farms (Production) Ltd is an excellent employer, offering a supportive work culture that values teamwork and safety in the fast-paced environment of Highweek. Employees benefit from competitive holiday allowances, free parking, and a non-contributory pension scheme, alongside opportunities for personal growth and skill development in machinery operation and quality assurance.
Contact Details:
Yeo Valley Farms (Production) Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Wholesale/Foodservice Trade Marketing Manager in Cardiff
✨Get to Know the Industry Events
Dive into wholesale distribution trade shows and local industry meet-ups. These events are gold mines for networking and can even lead to job leads. Plus, getting face time with companies like Yeo Valley Farms (Production) Ltd can make you stand out!
✨Connect with Industry Professionals
Join online forums and communities specific to wholesale distribution. Places like LinkedIn groups or industry-specific Slack channels can put you in touch with insiders who know about the latest job openings at companies like Yeo Valley Farms (Production) Ltd before they even get posted.
✨Tailor Your Approach to Distribution Roles
When you apply for full-time roles, make sure your interactions highlight your understanding of supply chain management and logistics. Companies like Yeo Valley Farms (Production) Ltd want to see that you get the bigger picture and can contribute to their efficiency!
✨Follow Up Like a Pro
After you've sent in your application, don't be shy! Follow up with a brief message to express your enthusiasm for the role. This not only shows initiative but keeps your name fresh in the minds of recruiters at Yeo Valley Farms (Production) Ltd.
We think you need these skills to ace Wholesale/Foodservice Trade Marketing Manager in Cardiff
Some tips for your application 🫡
Show Your Distribution Know-How:For a role in wholesale distribution, it’s crucial to highlight any experience you have with supply chain management or logistics. Make sure to detail any relevant projects or roles on your CV that show you understand how products move from point A to point B efficiently.
Quantify Your Achievements:When crafting your CV, don’t just list tasks; instead, focus on achievements that can be quantified. For example, mention how you increased delivery efficiency by a percentage or managed a specific number of vendors. Numbers stand out and prove you can make a difference at Yeo Valley Farms (Production) Ltd.
Tailored Cover Letter Approach:In your cover letter, express why you're passionate about wholesale distribution and what excites you about the specific challenges at Yeo Valley Farms (Production) Ltd. Show us you’ve done some research on the company, and mention any values or initiatives they have that resonate with you.
Highlight Team Collaboration Skills:Since wholesale distribution often requires working closely with teams, emphasise your teamwork skills in your application. Include examples of how you’ve successfully collaborated with colleagues, suppliers, or stakeholders to improve operations or resolve issues.
How to prepare for a job interview at Yeo Valley Farms (Production) Ltd
✨Showcase Your Analytical Skills
In the wholesale distribution sector, being able to analyse market trends and inventory data is key. Be ready to discuss how you've tackled inventory management issues or implemented solutions that improved efficiency; this will show Yeo Valley Farms (Production) Ltd that you can handle the analytical side of the role.
✨Know Your Logistics Inside Out
Since logistics play a massive part in wholesale distribution, it's vital to familiarise yourself with the tools and software used in the industry, like ERP systems or supply chain management platforms. Mention any experience you have with these tools during the interview to impress Yeo Valley Farms (Production) Ltd.
✨Prepare for Scenario-Based Questions
Expect questions that revolve around real-life situations in wholesale distribution, such as how you'd handle supply chain disruptions or manage relationships with suppliers. Practice articulating your thought process and decision-making strategies on these topics to demonstrate your problem-solving skills.
✨Highlight Your Long-Term Potential
As you're applying for a full-time role, Yeo Valley Farms (Production) Ltd will want to see your commitment to growing within the organisation. Be ready to discuss your career aspirations and how this role aligns with your goals, emphasising that you are in it for the long haul!
