Head Of Wholesale and Foodservice in Blagdon

About the Role

We are looking for a commercial Head of Wholesale and Food Service reporting to the Commercial Director. This role will shape and lead the growth of our out‑of‑home business, playing a pivotal part in delivering our ambitious Channel Diversification strategy. You will unlock the full potential of our multi‑brand and multi‑category portfolio beyond major retailers, driving profitable growth across foodservice and wholesale.

Key Responsibilities

• Develop and deliver a clear growth strategy for foodservice and wholesale channels, aligned to overall business objectives.
• Lead, inspire, and develop a high‑performing sales team with a strong performance and customer‑first culture.
• Grow profitable sales across multiple brands and categories, delivering our budgeted Net Sales Value, Marginal Gross Profit and volume.
• Work with product and operational colleagues to ensure the right products and formats and a strong return on new capability investments.
• Build and strengthen senior‑level relationships with key customers, distributors, and foodservice partners with differentiated winning customer strategies where appropriate.
• Identify, land, and onboard new customers, unlocking incremental routes to market.
• Drive excellent commercial execution, including pricing, promotions, range and margin management.
• Provide market insight and customer feedback to inform brand, innovation and category strategy.
• Own channel forecasts, budgets and performance reporting, ensuring delivery against targets.
• Act as a strong brand ambassador at relevant trade shows and industry events.

Essential Requirements

• Senior sales leadership experience within UK foodservice, wholesale or out‑of‑home channels (Dairy desirable but not essential).
• Demonstrated success in delivering sustained, profitable growth across multi‑brand portfolios.
• Proven track record of winning, developing and retaining national and regional customers.
• Strong experience managing and motivating high‑performing sales teams.
• Commercial expertise across pricing, margin management and customer negotiations.
• Clear experience developing and executing channel and customer strategies.
• Strong understanding of UK foodservice and wholesale routes to market, including distributors and operators.

Qualifications

• Qualified to degree level.

Benefits

• Competitive holiday allowance.
• Non‑contributory pension scheme.
• Life cover.
• Healthcare cash‑back plan.
• Cycle to work scheme.
• Subsidised Yeo Valley products and services.
• Preferential rates with partners.
• Learning and development opportunities.

Additional Information

We are an independent, British company producing high‑quality yogurts, desserts and ice cream. We employ over 1900 staff, operate four dairies and two logistics centres, and produce more than 25% of the UK’s packaged yogurt.